Agus Hermani
Jurusan Ilmu Administrasi Bisnis

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Pengaruh Tarif dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Pada CV. Noria Jaya Abadi Amat Rental Semarang) Aditya Utama Putra; Agus Hermani; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.895 KB) | DOI: 10.14710/jiab.2014.6505

Abstract

Population growth will increase the demand, both qualitatively and quantitatively. Vehicle needs is increasingly rising, they want things to be practical and easy, so they choose a car to transport all members of his family or in a vehicle. In this case the customer satisfaction is a matter that greatly affect the growth and development of the car rental company. The level of customer satisfaction with a product will give a reflection of success in producing a good company, because if a product will be a failure if the product or service does not provide satisfaction for its users. One of them is to provide customer satisfaction is the application of rates, so that may affect the price of the car rental. Quality of service is also very important because the quality of service is work performed by the employees to serve the customers in order to feel comfortable             This study aims to determine the effect of variable rates and quality service to customer satisfaction on the CV. Noria Amat Rental Jaya Abadi Semarang. The population of this research is the customer's CV. Noria Jaya Abadi Rental Amat, and the sample amounted to 80 respondents. Measurement scale using a Likert scale. Analysis of the data using linear regression analysis.             From the analysis of the data can be concluded that the effect on the variable rates of 30.6 percent consumer satisfaction. Variables affect the Quality of Service Customer Satisfaction by 40 percent. Together Rates and Service Quality effect on Consumer Satisfaction by 71.1 percent.             Based on these results, it is suggested CV management. Noria Jaya Abadi Amat Rental Rates need to consider the application of the Company's need to increase the price reduction when renting for longer, should the rate increase dimbangi with benefits and facilities that will be obtained by the customers. Quality Service Employees need to be considered, especially the attitude of the driver and the office staff to be more friendly, more friendly manner, then the customer is expected to feel valued and respected, timeliness fleet still sometimes late so that potential customers waiting fleet longer, it can be detrimental to a candidate so that the potential customer to switch to another rental, use of an entertainment facility (audio, CD room, and TVs) are still rarely used because there are parts of the device is damaged to be repaired
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Karyawan Bagian Produksi Cokelat PT. Pusan Manis Mulia Tangerang) Teguh Syah Putra; Agus Hermani; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.832 KB) | DOI: 10.14710/jiab.2013.1646

Abstract

The aim of this study was to determine the effect of leadership style variable and employee environment on the performance of the chocolate production of PT. Pusan Manis Mulia Tangerang. The population of this study were 400 employees of chocolate production division of PT. Pusan Manis Mulia Tangerang, slovin samples formula was used resulted 80 people for sample and  the spreading using the method of Nonprobability Sampling (Purposive Sampling).  Likert scale was used as measurement scale. Simple linear regression test and regression test with SPSS 15.0 program were used in the data analysis. From the results of data analysis known that in the category of Leadership Style 62.5 percent of the respondence said that it was good. Employee Environment categories 72.5 percent of the respondence said it was good.  Category of employee performance most of of the respondence about 68.75 percent said it was good. Leadership Style variables affect the performance of employees by 73.2 percent. Employee Environment variable effect on employee performance by 75.3 percent. Taken together Leadership Style and Employee Environment of Employee Performance by 75.9 percent. This means the better the Leadership Style and Employee Environment is expected that the better the performance. Based on these results the management of PT. Pusan Manis Mulia Tangerang needs to consider the application of Leadership Style by head division of chocolate production. Companies need to increase the quality of employee environment given to employee.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PELANGGAN GRUP 20 DI LOTTEMart WHOLESALE SEMARANG) Eustolia Ratih Novriana; Agus Hermani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (67.619 KB) | DOI: 10.14710/jiab.2013.2411

Abstract

Business competition intensifies between companies, especially in the wholesale business or wholesale,requires companies to devise appropriate marketing strategies with corporate goals of maintaining customerloyalty. Developed marketing strategies that include product quality and service quality. Maintaining productquality and service quality with good will give satisfaction to the customer that will ultimately lead to customerloyalty. Wholesale LOTTEMart Semarang trying to maintain product quality and service quality to customers with agood group of 20, but the reality is still a decline in a group of 20 customers. Therefore, we need some research oncustomer loyalty group of 20This study aims to determine how the effect of product quality and service quality on customer loyalty(customer case study at Group 20 in LOTTEMart Wholesale Semarang). This type of research is explanatoryresearch with a sample of 100 respondents with a purposive sampling technique. Data collection techniques usedquestionnaires and interviews. The data obtained were analyzed using a test of validity, reliability, simple linearregression and multiple linear regression. While hypothesis testing using t-test and F testThe results showed that the positive effect of product quality on customer loyalty with t value 5.997. While thepositive impact of service quality on customer loyalty with t value 6.242. Then together, the quality of product andservice quality affects customer loyalty. Of the value of the coefficient of determination (0.328) it can be seen thatthe quality of product and service quality contributed by 32.8% on customer loyalty.Based on this analysis, the advice that can be given is that the LOTTEMart Wholesale Semarang to maintainproduct quality by increasing the range, keeping it neat banded packs, provide product warranty is longer, andimprove product quality by ensuring all SNI. In addition, the LOTTEMart Wholesale Semarang expected to conductregular training to employees that were originally once a year to once every 6 months.