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All Journal Journal of Contemporary Indonesian Art specta: Journal of Photography, Arts, and Media Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) VCD (Journal of Visual Communication Design) Jurnal Kajian Seni Jurnal Desain Komunikasi Visual Nirmana Cipta Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Verdiana, Elfa Olivia
Desain Komunikasi Visual, Institut Teknologi Dan Bisnis Asia Malang
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Desain Merchandise Gerakan Earth Hour Di Kota Batu Sebagai Media Informasi Anifatul Izzah; Elfa Olivia Verdiana
Jurnal Desain Komunikasi Visual Asia Vol 7 No 01 (2023): Jeskovsia 7.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i01.795

Abstract

There are many communities in Indonesia today, ranging from education, health, welfare, animal protection to the environment. Earth Hour is a community that cares about the environment that moves to invite the public to take small actions with big changes initiated by WWF. In 2019, the Earth Hour community was officially spread in 33 cities in Indonesia, including in Batu City, it's just that information about the movements or actions carried out by the Batu City Earth Hour Community is not understood by the public. The solution offered in this research is the design of the merchandise design for the Earth Hour movement in Batu City as a medium of information. Where merchandise is an easy way to get to know the community and raise a good image. The results of the test using the questionnaire method in this study, showed that the percentage of "YES" answers was 91.33%, which means that the design results of Earth Hour merchandise in Batu City are very good and successful, and provide the right information for consumers. Therefore, the results of this merchandise design are effective as an information medium for the Earth Hour Movement in Batu City.
Desain Kemasan Racikan Jamu Herbal Baristo Jumo Sebagai Media Promosi Ananda Ayu Zanira; Elfa Olivia Verdiana; Faldi Hendrawan
Jurnal Desain Komunikasi Visual Asia Vol 7 No 02 (2023): Jeskovsia 7.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i02.960

Abstract

The Javanese people in particular have consumed herbal medicine (jamu) as a prevention, inhibitor, and antidote ti disease in the body by extracting nutritious extracts from various herbs and spices into drinkable liquid. Baristo Jumo is one of the herbal drink providers. It’s just that Baristo Jumo’s promotion is still experiencing difficulties because the packaging has not reached its most potential use. The solution offered in this research is to design packaging for Baristo Jumo mixed herbal jamu as promotional media. Packaging is a medium that directly deals with consumers, so it must be able to give a good impression. The test results using questionnaire filling method in his study showed 89,6% of “YES”, which means that the packaging design for Baristo Jumo was successful and able to attract consumers’ attention.
MENGGALI KEDALAMAN MAKNA DALAM FOTO ESAI: MENAFSIRKAN TANDA, MENGHIDUPKAN CERITA VISUAL TANPA KATA Dwi Happy, Handry Rochmad; Saka Warsaa, Yogi Widya; Verdiana, Elfa Olivia
specta Vol 9, No 1 (2025): Specta: Journal of Photography, Arts, and Media
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/specta.v9i1.15551

Abstract

Foto esai adalah media visual yang tidak hanya merekam momen, tetapi juga menyampaikan cerita yang dapat bertahan dalam ingatan penikmatnya. Seiring waktu, makna dari sebuah foto esai dapat berkembang melalui proses interpretasi yang dipengaruhi oleh latar budaya, konteks sosial, dan perkembangan teknologi, termasuk kecerdasan buatan (AI), meskipun konten visualnya tetap konsisten. Artikel ini mengkaji peran teori semiotika, literasi visual, dan transmisi budaya dalam membentuk makna dalam foto esai, serta bagaimana foto esai dapat menjadi medium komunikasi massa yang efektif. Dengan menggunakan pendekatan kualitatif-deskriptif, penelitian ini menganalisis beberapa karya foto esai dengan analisis semiotika dan studi kasus. Penelitian ini menunjukkan bahwa tanda-tanda dalam foto dapat menghasilkan berbagai makna baru ketika diinterpretasikan oleh audiens dari latar belakang yang berbeda atau dalam konteks waktu yang berubah. Literasi visual sangat penting dalam proses ini karena kemampuan membaca dan memahami tanda visual menentukan seberapa dalam narasi foto esai dapat diapresiasi. Selain itu, artikel ini mengeksplorasi bagaimana foto esai mencerminkan budaya yang melahirkannya dan berperan dalam proses transmisi nilai nilai budaya kepada audiens yang lebih luas. Dengan kemajuan teknologi dan AI, cara merancang dan menginterpretasikan foto esai juga mengalami perubahan, yang semakin memperkaya dialog antara karya dan audiensnya. Foto esai tidak hanya menjadi arsip visual, tetapi juga medium aktif yang terus hidup dalam interaksi dinamis dengan teknologi dan perkembangan budaya. Pemahaman terhadap konteks budaya, literasi visual yang baik, dan kesadaran terhadap pengaruh teknologi modern diperlukan untuk mengapresiasi kedalaman cerita dalam foto esai. Foto esai dapat membangkitkan makna baru seiring waktu, menjadikannya media yang dinamis dan relevan dalam berbagai konteks.  Exploring the Depth of Meaning in Photo Essay: Interpreting Signs, Bringing Visual Story to Life without Words. Essay photos are a visual medium that not only records moments but also conveys stories that can survive in the connoisseur's memory. Over time, the meaning of an essay photo can evolve through an interpretive process influenced by cultural background, social context, and technological developments, including artificial intelligence (AI), although the visual content remains consistent. This article examines the role of semiotics theory, visual literacy, and cultural transmission in shaping meaning in essay photos, as well as how essay photos can be an effective medium of mass communication. Using a qualitative-descriptive approach, this study analyzes several essay photos with semiotic analysis and case studies.This research shows that signs in photos can yield a variety of new meanings when interpreted by audiences from different backgrounds or in changing time contexts. Visual literacy is essential in this process, as the ability to read and understand visual cues determines how deep an essay's photo narrative can be appreciated. Additionally, this article explores how essay photos reflect the culture that gave birth to them and play a role in the process of transmitting cultural values to a wider audience. With the advancement of technology and AI, the way we design and interpret essay photos is also changing, further enriching the dialogue between the work and its audience. Essay photos are not only a visual archive, but also an active medium that continues to live in dynamic interaction with technology and cultural developments. An understanding of the cultural context, good visual literacy, and awareness of the influence of modern technology are necessary to appreciate the depth of the story in the essay photo. Essay photos can evoke new meanings over time, making them a dynamic and relevant medium in a variety of contexts.
Desain Sign System "Wisata Petik Apel Kebun 8" Sebagai Media Informasi Hendrawan, Faldi hendrawan Faldi; Verdiana, Elfa Olivia
Jurnal Desain Komunikasi Visual Asia Vol 8 No 02 (2024): Jeskovsia 8.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v8i02.1032

Abstract

Wisata petik apel kebun 8 sudah cukup lama dioperasikan sebagai salah satu destinasi wisata petik apel di kota batu, yang memiliki peraturan dan informasi terkait area, fasilitas, serta manfaatnya. Adanya informasi yang tidak dimengerti oleh wisatawan menyebabkan kurangnya interaksi antara wisata dengan wisatawan yang berkunjung di wisata petik apel kebun 8. Oleh karena itu wisata petik apel kebun8 memerlukan media informasi untuk dapat berinteraksi dengan para wisatawan. Metode penelitian yang digunakan adalah observasi yaitu dengan mendatangi langsung ke lokasi wisata petik apel kebun 8 lalu melakukan wawancara terhadap pemilik serta didukung oleh studi Pustaka yang bersumber dari buku. Proses perancangan sign system di mulai dari pembuatan konsep, pembuatan thumbnail, pembuatan roughlayout dan kemudian dilanjutkan ketahap visualisasi, final desain dan kemudian proses produksi. Tahap selanjutnya yaitu pengujian efektifitas produk melalui kuisioner yang di sebar secara ofline dengan menempatkan sign system pada lokasi wisata, hasiljawaban yang di dapatkan adalah 30 orang yang sesuai dengan target audience, hasil responden yang didapatkan positif yaitu 95.56% dan dapat disimpulakan bahwa sign system ini efektif.
Visual Recontextualization Maintains Narrative Integrity Amidst Visual Change in Photo Essay Works: Rekontekstualisasi Visual Memertahankan Integritas Naratif Di Tengah Perubahan Visual Dalam Karya Foto Esai Handry Rochmad Dwi Happy; Yogi Widya Saka Warsaa; Elfa Olivia Verdiana
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4929

Abstract

This article discusses visual recontextualization in essay photography with the aim of understanding how visual symbols from various cultural and historical contexts can strengthen visual narratives. Through a semiotic approach, this study shows that essay photos do not only represent what is seen on the surface, but also convey deeper meanings through symbolism and interpretative processes. The findings demonstrate the importance of visual literacy for viewers in interpreting meanings that go beyond visual appearance. The process of recontextualization facilitates the enjoyment of richer emotional and intellectual experiences, making essay photos both documentary and reflective. This study also underlines the need for a deeper understanding of visual signs and symbols in creating meaning, as well as the challenges faced by photographers and viewers in understanding complex layers of meaning. Implications of this study include the need to strengthen visual literacy in the context of photography making and appreciation, as well as recommendations for further research in the fields of semiotics and visual arts
Co-Authors Abdul Hakam Amrulloh Ananda Ayu Zanira Ananda Ayu Zanira Anifatul Izzah Anifatul Izzah Faldi Hendrawan Faldi Hendrawan Happy, Handry Rochmad Dwi Hendrawan, Faldi hendrawan Faldi Indra Gunawan irsyada, abdulloh eizzi Mayriensa Widya Pangestieka Meydina Dyning Pertiwi Meydina Dyning Pertiwi Revenska Oskar Gery Inando Revenska Oskar Gery Inando Yogi Widya Saka Warsaa Zainol Afif Zainol Afif