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All Journal International Journal of Artificial Intelligence Research IJBE (Integrated Journal of Business and Economics) Jurnal Ilmiah Matrik JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK MBIA Journal of Information Technology Ampera Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Velocity: Journal of Sharia Finance and Banking Velocity: Journal of Sharia Finance and Banking
Sulaiman Sulaiman
Universitas Bina Darma
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Transportation Other

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Journal : MBIA

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Pengaruh Sales Promotion Terhadap Keputusan Membeli Produk UMKM Di Kota Palembang dengan Brand Image dan Brand Quality Product Sebagai Mediasi Efan Elpanso; Sulaiman Helmi; Ayu Lestari
MBIA Vol 21 No 2 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i2.1849

Abstract

Efforts to increase UMKM product sales necessitate new marketing, sales, and models capable of sustaining small business growth and development. This study examines empirical evidence of the role of brand image and product quality as a mediator of the influence of Sales Promotionon on purchasing decisions of UMKM products in Palembang. A survey with a cross-sectional approach is used in this type of research. The population of the UMKM consumer research in Palembang City. The sample size was 220 people, and the sampling technique was simple random sampling. A questionnaire was used as the research instrument. Structural Equation Modeling was used to analyze data (SEM). The study's findings indicate that brand image and quality products act as a buffer against Sales Promotionon on purchasing decisions for UMKM products in Palembang. Keywords: Brand Image, Brand Quality Product, Sales Promotion, Product Purchase Decision, UMKM Abstrak Upaya peningkatan penjualan produk UMKM dibutukan strategi baru tentang pemasaran, penjualan dan model marketing yang mampu mempertahankan pertumbuhan dan perkembangan usaha kecil. Penelitian ini bertujuan untuk menganalisis bukti empiris peran brand image, brand quality product sebagai pemediasi dari pengaruh Sales Promotionterhadap keputusan pembelian produk UMKM di Kota Palembang. Jenis penelitian ini adalah survei dengan pendekatan cross sectional. Populasi dari penelitian konsumen UMKM yang ada di Kota Pelembang. Sampel yang diperoleh sebanyak 220 responden, teknik pengambilan sampel meggunakan simple random sampling. Instrumen penelitian yang digunakan berupa angket. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil Penelitian menujukkan bahwa brand image dan brand quality product berperan sebagai pemediasi dari pengaruh Sales Promotionterhadap keputusan pembelian produk UMKM di Kota Palembang. Kata kunci: Citra Produk, Citra Kualitas Produk, Promosi Penjualan, Keputusan Membeli Produk, UMKM
Pengaruh Kompetensi dan Job satisfaction Terhadap Employee Engagament di PT Semen Baturaja Palembang Karmila Utari; Bakti Setyadi; Sulaiman Helmi
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2552

Abstract

Employee engagement is an essential factor affecting the performance and success of an organization. This survey investigates the effect of competence and job satisfaction on Employee engagement at PT Semen Baturaja Palembang. The research sample consisted of 98 employees who worked at PT Semen Baturaja Palembang. The instrument used in this study is a structured questionnaire that measures competency levels, job satisfaction, and employee engagement. The data collected was analyzed using a double linear technique with the help of the SmartPLS 3 application. The results showed that competency and job satisfaction had a significant effect on the level of Employee engagement by 55.3%. The conclusions of this study provide a deeper understanding of the factors that can increase Employee engagement in the workplace, thereby helping organizations develop effective human resource management strategies and improve overall performance. Keywords: Competence, Job satisfaction, Employee Engagement Abstrak Employee engagement merupakan faktor penting yang mempengaruhi kinerja dan kesuksesan suatu organisasi. Penelitian survei ini bertujuan untuk menginvestigasi pengaruh kompetensi dan job satisfaction terhadap tingkat Employee engagement di PT Semen Baturaja Palembang. Sampel penelitian terdiri dari 98 karyawan yang bekerja di PT Semen Baturaja Palembang. Instrumen yang digunakan dalam penelitian ini adalah kuesioner terstruktur yang mengukur tingkat kompetensi, job satisfaction, dan employee engagement. Data yang dikumpulkan dianalisis menggunakan teknik linear ganda dengan bantuan aplikasi SmartPLS 3. Hasil penelitian menunjukkan bahwa kompetensi dan job satisfaction berpengaruh signifikan terhadap tingkat Employee engagement sebesar 55.3%. Kesimpulan dari penelitian ini memberikan pemahaman lebih mendalam tentang faktor-faktor yang dapat meningkatkan Employee engagement di tempat kerja, sehingga dapat membantu organisasi dalam mengembangkan strategi manajemen sumber daya manusia yang efektif dan meningkatkan kinerja secara keseluruhan. Kata kunci: Kompetensi, Job satisfaction, Employee Engagament
Co-Authors Afina Aninnas Andries Anwar Ayu Lestari Bakti Setyadi Citra Mayu Wulandari Dewi Sartika Efan Elpanso Fero Triando Fitriasuri, Fitriasuri Karmila Utari Lena Mariska Nina Paramithya Noer Fadzri Perdana Dinata Reza Wijaya Rizki Allia Septiana Sabeli Aliya Sunda Ariana, Sunda Suzi Oktavia Kunang Syaril Rizal Syed Ismail Syed Mohamad Timur Dali Purwanto Trisninawati Ulfa Kurniasih Ulfa Kurniasih Wiwik Puspita Yanti Pasmawati