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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jambura Journal of Educational Management MANAJEMEN DEWANTARA Management Studies and Entrepreneurship Journal (MSEJ) Indonesian Journal of Law and Economics Review Jurnal Ekonomi Efektif Journal of Islamic and Muhammadiyah Studies PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Ekonomics, Finance, and Management Studies Academia Open
Mas Oetarjo
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Online Ojek Satisfaction: Brand, Trust, and Service Quality Influence: Kepuasan Konsumen Ojek Online: Pengaruh Brand Equity, Kepercayaan, dan Kualitas Layanan Devi Andriyanti Rosidah; Mas Oetarjo
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3169

Abstract

This descriptive study investigates the influence of brand equity, trust, and service quality on consumer satisfaction, focusing on students from a business faculty. Quantitative methods were employed, and data was collected through the distribution of questionnaires to 100 respondents. Multiple linear regression analysis was conducted using SPSS version 22 for Windows. The findings reveal significant effects of brand equity, trust, and service quality on consumer satisfaction within the context of a ride-hailing service provider. Moreover, these three variables collectively contribute to the overall consumer satisfaction experienced by customers. The implications of this research highlight the importance of cultivating brand equity, fostering trust, and delivering high-quality services to enhance consumer satisfaction in the ride-hailing industry. This study provides valuable insights for academics, practitioners, and policymakers seeking to optimize customer satisfaction and strengthen relationships with consumers. Highlights: The role of brand equity, trust, and service quality in influencing consumer satisfaction. The impact of online Ojek services on consumer satisfaction. The importance of cultivating brand equity, trust, and delivering high-quality services for enhancing consumer satisfaction in the online Ojek industry. Keywords: Brand Equity, Trust, Service Quality, Online Ojek, Consumer Satisfaction
COVID-19 Impact on Concrete Producers: Conflict, Stress, Compensation, and Work: Dampak Konflik Kerja, Stres Kerja, dan Kompensasi pada Kinerja Karyawan Produsen Beton Selama Pandemi Covid-19 Muhammad Dedy Agung Syaiful Rahman; Mas Oetarjo
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3184

Abstract

The COVID-19 pandemic has profoundly affected various aspects of life, necessitating focused efforts to address its associated challenges. This quantitative study aims to investigate the impact of work conflict, job stress, and compensation on employee job satisfaction. With a population of 350 respondents, a sample size of 78 employees was randomly selected. Using multiple linear regression analysis with SPSS version 25, the results indicate that work conflict, job stress, and compensation collectively influence employee job satisfaction. Individually, work conflict negatively and significantly impacts job satisfaction, while job stress and compensation positively and significantly influence job satisfaction. These findings emphasize the importance of addressing these factors to enhance employee job satisfaction amidst the COVID-19 pandemic, with implications for organizations and policymakers alike. Highlights: The COVID-19 pandemic's impact on concrete producers' workforce, focusing on work conflict, work stress, and compensation. Quantitative study with a sample size of 78 employees, utilizing multiple linear regression analysis. Findings reveal the significant influence of work conflict, work stress, and compensation on employee work satisfaction during the pandemic. Keywords: Work Conflict, Work Stress, Compensation, Employee Work, Concrete Producers
New Student Interest: Price, Promotion, and School Image in Vocational High School: Faktor-faktor yang Mempengaruhi Minat Siswa Baru: Harga, Promosi, dan Citra Sekolah dalam Sekolah Menengah Kejuruan Swasta Dea Ayu Tisna; Mas Oetarjo
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3596

Abstract

This quantitative study aims to examine the impact of price, promotion, and school image on the interest of new students at a private vocational high school in Sidoarjo, East Java. The research utilized a saturated sampling technique, encompassing all 42 new students who registered at the school. IBM SPSS V. 25 software was employed for data analysis, including classical assumption tests, multiple linear regression analysis, t-tests, multiple correlation coefficient tests, and the coefficient of determination. The findings reveal that price, promotion, and school image all significantly influence the interest of new students at the vocational high school. This study provides valuable insights for educational institutions in understanding the factors that affect new student interest, guiding their efforts to attract and retain students. Highlights: Factors influencing new student interest: Examining the impact of price, promotion, and school image on the interest of new students. School choice determinants: Analyzing the significance of these factors in shaping the decision-making process of new students. Implications for educational institutions: Providing insights for private vocational high schools in attracting and retaining new students through effective pricing strategies, promotional activities, and cultivating a positive school image. Keywords: price, promotion, school image, new student interest, private vocational high school
Social Media, Brand Image, and Price: Influencing Cryptocurrency Purchasing on Tokocrypto: Pengaruh Media Sosial, Citra Merek, dan Harga terhadap Keputusan Pembelian Konsumen Cryptocurrency: Studi Kuantitatif pada Aplikasi Tokocrypto Fajar Fakhrur Fiqri; Mas Oetarjo
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3840

Abstract

This research study investigates the influence of social media, brand image, and price on cryptocurrency consumer purchasing decisions within the context of Tokocrypto applications. The study employs a quantitative approach, utilizing a non-probability sampling method with purposive sampling techniques to gather data from 100 respondents through online questionnaires distributed via Google Forms. The collected data is analyzed using multiple linear regression through the SPSS Statistics program (version 18). The results reveal significant relationships between social media, brand image, and price with purchasing decisions. Specifically, social media and brand image positively impact purchasing decisions, while price exerts a negative influence. Furthermore, when considered together, social media, brand image, and price collectively affect consumer purchasing decisions. These findings provide valuable insights for businesses operating in the cryptocurrency market, enabling them to devise effective marketing strategies and enhance customer engagement to drive purchasing decisions. Highlights: The study examines the influence of social media, brand image, and price on cryptocurrency consumer purchasing decisions. Quantitative methods are utilized, with a sample of 100 respondents and data collected through online questionnaires. The results demonstrate the significant impact of social media, brand image, and price on consumer purchasing decisions in the context of Tokocrypto applications. Keywords: Social Media, Brand Image, Price, Cryptocurrency, Purchasing Decisions.
Blackpink's Celebrity Endorsement Shapes Global Oreo Purchase Intentions: Dukungan Selebriti Blackpink Membentuk Niat Pembelian Oreo Global Ina Fitria; Mas Oetarjo
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8250

Abstract

This research investigates how Celebrity Endorsement and Brand Image influence Purchase Intention for Oreo Blackpink products, with Brand Attitude as a mediator, aiming to fill a gap in understanding consumer behavior in the context of South Korean music group endorsements. Using quantitative techniques and data from 177 respondents who had seen advertisements and purchased Oreo Blackpink products, the study found that Celebrity Endorsement and Brand Image positively and significantly influence Brand Attitude. However, Brand Image did not significantly affect Purchase Intention, while Celebrity Endorsement and Brand Attitude had a positive and significant impact on Purchase Intention. The findings emphasize the importance of celebrity endorsement selection and Brand Attitude in shaping consumer perceptions and purchase intentions, providing insights for marketing strategies in competitive markets targeting emerging demographics. Highlight: Celeb Influence: Key in shaping perception and purchase for Oreo Blackpink. Attitude's Role: Crucial mediator between endorsement, image, and purchase intention. Strategic Insight: Selective endorsement and positive attitude enhance consumer engagement. Keyword: Celebrity Endorsement, Brand Image, Purchase Intention, Brand Attitude, Oreo Blackpink
Pengaruh Kualitas Pelayanan Lokasi Dan Harga Terhadap Keputusan Pembelian Shinta's Collection Moch Ari Oktaviani; Mas Oetarjo; Muhammad Yani
Jambura Journal of Educational Management Volume 6 Nomor 1, Maret 2025
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v6i1.3787

Abstract

Penelitian ini menguji hubungan Pengaruh Kualitas Pelayanan Lokasi Dan Harga Terhadap Keputusan Pembelian Shinta's Collection, Teknik Sampel jenuh digunakan bersamaan dengan metode penelitian menggunakan kuantitatif dalam pengumpulan data dalam penelitian ini. Sampel penelitian ini terdiri dari 68 partisipan. Untuk mengumpulkan data penelitian ini, responden diberikan kuesioner melalui Google Form. Selain itu, prosedur analitis menggunakan perangkat lunak yang disebut SPSS V26. Analisis regresi linier berganda dan pengujian asumsi umum merupakan dua metode analisis data. Uji t dan uji R2 digunakan dalam pengujian hipotesis. Temuan penelitian menunjukkan hal itu Variabel Kualitas Layanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian dan Lokasi berpengaruh positif dan signifikan terhadap Keputusan Pembelian, untuk Harga adalah variable yang sangat dominannya berpengaruh positif dan signifikan pada terhadap Keputusan Pembelian dengan nilai signifikansi tinggi yaitu 0,000 lebih kecil dari 0,05 Maka dinyatakan sebagai variabel paling berpengaruh Terhadap Keputusan Pembelian
Pengaruh Citra Merek, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Asus di Sidoarjo Lintang Pratama Putra Andika; Mas Oetarjo; Dewi Komala Sari
Jurnal Ekonomi Efektif Vol. 7 No. 3 (2025): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i3.48989

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh citra merek, harga, dan kualitas produk terhadap keputusan pembelian Laptop Asus di Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dan populasinya adalah seluruh pengguna Laptop Asus di Sidoarjo. Teknik sampling penelitian ini menggunakan metode non probability sampling dengan teknik purposive sampling dan dengan jumlah responden sebanyak 100 orang. Adapun kriterianya yaitu seseorang yang pernah membeli Laptop Asus. Teknik pengumpulan data pada penelitian ini adalah data primer dengan menggunakan kuesioner online. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan SPSS versi 25. Hasil penelitian membuktikan bahwa citra merek berpengaruh terhadap keputusan pembelian, harga berpengaruh terhadap keputusan pembelian, dan kualitas produk berpengaruh terhadap keputusan pembelian Laptop Asus di Sidoarjo.
Pengaruh Citra Toko, Harga dan Word of Mouth Terhadap Keputusan Pembelian: Studi pada Konsumen Kopi Janji Jiwa di Sidoarjo Rahma Nurlaila; mas oetarjo; Muhammad Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7404

Abstract

This research aims to analyze the impact of store image, price and word of mouth (WoM) on consumer purchasing decisions for Janji Jiwa coffee in Sidoarjo. The approach used is a quantitative method, with a population that includes the people of Sidoarjo Regency who have enjoyed Janji Jiwa coffee, aged between 17 and 56 years. Samples were taken using a non-probability sampling method with purposive sampling technique, involving 100 respondents. Data was collected using a questionnaire which was measured using a Likert scale. Data analysis was carried out with PLS-SEM using SmartPLS 3.0 software. The research results show that store image, price and word of mouth (WOM) have a significant positive influence on purchasing decisions for Janji Jiwa coffee in Sidoarjo.
Pengaruh Influencer Marketing, Brand Image, dan Kualitas produk Terhadap Keputusan Pembelian Produk Fashion Lokal di Platfrom Tiktokshop Zahrotul Wahyu Layyinah; Misti Hariasih; Mas Oetarjo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11329

Abstract

 The development of digital technology and social media has changed the way people buy goods and how companies advertise. One method frequently used is influencer marketing, which is promotion through people with large social media followers to persuade people to buy goods. This phenomenon has become increasingly popular due to the TikTok Shop feature, which has become a place for local brands to sell products, especially to the younger generation. This study aims to observe and analyze the impact of brand image, influencer marketing, and product quality on the decision to purchase local fashion products on TikTok Shop. The method used is quantitative research by sending questionnaires to 100 people in Sidoarjo who have purchased local fashion products through TikTok Shop. The sampling technique used is purposive sampling. Data were analyzed using validity and reliability tests, followed by classical assumption tests, multiple linear regression tests, T-tests, and coefficient of determination tests using the SPSS version 26 program. The results of this study show that the three factors: influencer marketing, brand image, and product quality have a positive and significant influence on purchasing decisions. These findings demonstrate that the right digital marketing strategy, a strong brand image, and high-quality products can boost purchasing power and increase the competitiveness of local brands in the digital era.
PENGARUH KUALITAS LAYANAN, MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO INDAH BORDIR DI SIDOARJO Netta Try Pustika Sari; Mas Oetarjo; Mochamad Rizal Yulianto
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the influence of service quality, brand, and price on purchasing decisions at Indah Bordir Shop in Sidoarjo. Increasing competition in the embroidery retail industry requires business actors to understand the main factors that drive consumer purchasing decisions in order to maintain competitiveness and customer loyalty. This research employs a quantitative approach using primary data collected through questionnaires distributed to 96 respondents who have previously purchased products from Indah Bordir Shop. The sampling technique used was purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS software, including instrument testing, classical assumption tests, and hypothesis testing through t-test and F-test. The results indicate that service quality, brand, and price each have a positive and significant effect on purchasing decisions. Service quality shows the strongest influence among the three variables, followed by brand and price. Simultaneously, all independent variables significantly affect purchasing decisions. These findings suggest that improving service quality, maintaining a strong brand image, and offering competitive pricing are essential strategies for enhancing consumer purchasing decisions at Indah Bordir Shop in Sidoarjo.
Co-Authors Amanda Aprilia Berliani Amilatun Nadhifah Apriliyah Artiva Cahya Aisyah Putri Dea Ayu Tisna Devi Andriyanti Rosidah Dewi Komala Sari Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Firda Kartika Sari Hasan Ubaidillah Ina Fitria Karima Nabila Yulia Rahmawati Lintang Pratama Putra Andika Maslichah Maulidina Misti Hariasih Moch Ari Oktaviani Moch Rofiuddin Mochamad Rizal Yulianto Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Muhammad Yani Nanda dwi Novalia Netta Try Pustika Sari Rahma Nurlaila Rita Ambarwati Sukmono Sudarso, Satrio Sumartik Syifa Novia Pradita Zahrotul Wahyu Layyinah