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All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Academia Open Indonesian Journal of Law and Economics Review Journal of Islamic and Muhammadiyah Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Mas Oetarjo
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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The Influence Of Sales Promotions, Price, And Service Quality On Deliwafa Sidoarjo Consumer Satisfaction Firda Kartika Sari; Satrio Sudarso; Mas Oetarjo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7342

Abstract

The fashion industry is growing along with increasing consumer demand for quality products at affordable prices. This study aims to analyze the effect of sales promotion, price, and service quality on consumer satisfaction at Deliwafa Sidoarjo. The method used is a quantitative approach with multiple linear regression analysis technique. Data were collected through questionnaires distributed to 100 respondents who are Deliwafa customers. The results showed that sales promotion, price, and service quality partially and simultaneously have a significant effect on consumer satisfaction. Service quality is the variable that has the most dominant influence in increasing consumer satisfaction. Therefore, Deliwafa needs to improve its promotional strategy to be more creative, maintain competitive prices, and improve service quality in order to maintain customer loyalty and increase business competitiveness.
Pengaruh Citra Toko, Harga dan Word of Mouth Terhadap Keputusan Pembelian: Studi pada Konsumen Kopi Janji Jiwa di Sidoarjo Rahma Nurlaila; mas oetarjo; Muhammad Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7404

Abstract

This research aims to analyze the impact of store image, price and word of mouth (WoM) on consumer purchasing decisions for Janji Jiwa coffee in Sidoarjo. The approach used is a quantitative method, with a population that includes the people of Sidoarjo Regency who have enjoyed Janji Jiwa coffee, aged between 17 and 56 years. Samples were taken using a non-probability sampling method with purposive sampling technique, involving 100 respondents. Data was collected using a questionnaire which was measured using a Likert scale. Data analysis was carried out with PLS-SEM using SmartPLS 3.0 software. The research results show that store image, price and word of mouth (WOM) have a significant positive influence on purchasing decisions for Janji Jiwa coffee in Sidoarjo.
Co-Authors Artiva Cahya Aisyah Putri Dea Ayu Tisna Devi Andriyanti Rosidah Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Firda Kartika Sari Hasan Ubaidillah Maslichah Maulidina Misti Hariasih Moch Rofiuddin Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Muhammad Yani Nanda dwi Novalia Rahma Nurlaila Sudarso, Satrio