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All Journal Jurnal khabar: Komunikasi dan Penyiaran Islam JOURMICS : Journal of Media and Communication Studies Shoutika: Jurnal Komunikasi dan Dakwah
Ahmad Sultra Rustan
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Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Bank BNI Cabang Parepare Membangun Budaya Organisasi di Masa Pandemi Covid-19 Awalia, Nur Awalia; Ahmad Sultra Rustan; Mifdah Hilmiyah
Journal of Media and Communication Studies Vol 1 No 2 (2023): JOURMICS : Journal of Media and Communication Studies
Publisher : Communication and Islamic Broadcasting Studies IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.446 KB) | DOI: 10.35905/jourmics.v1i2.3536

Abstract

The organization is a system that coordinates various forms of activity and common goals to achieve the expected goals. Running an organization is largely determined by the organizational culture that is formed and changes for adaptation. This study aims to find out how the organizational culture of Bank BNI Parepare Branch was before the Covid-19 pandemic, and what was the communication strategy for transforming the organizational culture of Bank BNI Parepare Branch during the Covid-19 pandemic. The results of this study indicate that: (1) The organizational culture of Bank BNI Parepare Branch before the Covid-19 pandemic included several activities at Bank BNI to shape the reality of organizational culture before the pandemic, with the aim of creating good interaction and communication, including: Morning Breafing, and Family gathering. There is also organizational performance, namely in terms of appearance, spatial planning, this performance is a routine that is chosen as a culture attached to the organization. Changes during a pandemic are due to the obligation to implement established health protocols; (2) According to informants, the communication strategy for organizational cultural transformation of Bank BNI Parepare Branch during the Covid-19 pandemic was by determining the right communicators, namely the HR and general units, delivering policies or messages through written communication by adding symbols or signs as the chosen communication technique, as well as delivery media by utilizing various social media platforms and bulletin boards.
STRATEGI KOMUNIKASI PT. KIBI GARDEN DALAM PEMASARAN PRODUK UNTUK MENINGKATKAN PENJUALAN PADA MASA PASCA PANDEMI COVID-19 Dian Fitriana; Muhammad Yusuf; Ahmad Sultra Rustan; Ramli; Sulvinajayanti
SHOUTIKA Vol. 4 No. 1 (2024): Jurnal Shoutika
Publisher : Rumah Jurnal STAIN Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/jkpi.v4i1.952

Abstract

PT. Kibi Garden merupakan suatu perusahaan yang bergerak di bisnis tanaman hias dan pembuatan taman. Strategi komunikasi pemasaran menjadi sangat penting bagi PT. Kibi Garden untuk tetap berhubungan dengan pelanggan serta meningkatkan penjualan produk pada masa pasca pandemi covid-19. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi pemasaran PT. Kibi Garden dalam pemasaran produk untuk  meningkatkan penjualan pada masa pasca pandemi covid-19, serta untuk mengetahui faktor- faktor yang menjadi hambatan PT. Kibi Garden dalam pemasaran produk untuk meningkatkan penjualan  pada masa pasca pandemi covid-19. Penelitian ini menggunakan metode kualitatif, studi kasus yang menghasilkan data-data deskriptif yang dituangkan dalam kata-kata. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Teknik analisis data menggunakan analisis reduksi data, penyajian data dan penarikan kesimpulan. penelitian ini menggunakan teori Pemasaran Relasional (Relationship Marketing). Hasil penelitian ini menunjukkan bahwa PT. Kibi Garden menggunakan 3 cara dalam pemasaran produk yaitu, pertama Memperoleh Pelanggan Baru (Acquired), PT. Kibi Garden memberikan pelayanan yang baik dan memberikan beberapa cara dalam merawat dan menanam tanaman yang sesuai dengan kebutuhan pelanggan, selain itu PT. Kibi Garden membuat promosi di sosial media. Kedua Menambah Nilai dari Pelanggan (Enhanced), merekomendasikan beberapa Produk terbaru yang dibutuhkan pelanggan, memberikan kualitas terbaik, harga yang terjangkau serta pelayanan yang baik. Ketiga Mempertahankan Pelanggan (Retain) dengan terus memberikan pelayanan yang terbaik, menjalin hubungan baik dan menerima masukan dan saran dari pelanggan.
Efektivitas Komunikasi Partisipatoris dalam Pengembangan Masyarakat Islam: Sebuah Analisis Berdasarkan Prinsip-prinsip Teori Dialektika Relasional Hidayat, Rahmat Hidayat; Muhammad Solihin; Ahmad Sultra Rustan
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2025): Desember
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i2.1223

Abstract

Communication, as a broad and multidimensional field of study in the social sciences, encompasses a variety of theories and approaches, one of which is relational dialectical theory. This theory, derived from the thought of Mikhail Bakhtin, views life as a dialogical arena where individuals constantly interact with conflicting desires and needs in the context of their relationships. Leslie Baxter, one of the key figures in the development of this theory, emphasises that relationships are dynamic and require ongoing attention to achieve success and satisfaction. Relational dialectic theory provides a comprehensive framework for understanding the complexity of relationships, recognising that each individual experiences and navigates tensions in relationships in unique ways. Therefore, communication plays a crucial role in managing and balancing the various tensions and contradictions that arise in human interactions. Relational dialectic theory can be defined as ‘the nexus of contradictions in personal relationships or the continual interaction between opposites or tendencies to oppose’. In the context of scientific research, this theory provides a powerful analytical framework for understanding the dynamics of interpersonal relationships. By recognising the inherent tensions in relationships, researchers can identify and explore the various factors that influence communication and satisfaction in relationships. This approach not only helps in understanding the basic mechanisms of relationships, but also provides insights into how individuals can manage contradictions and tensions to achieve more harmonious and satisfying relationships. In research, relational dialectics theory can be used to analyse how individuals balance the need for autonomy and attachment in relationships, how they manage the tension between openness and privacy, and how they handle the contradiction between stability and change. By understanding these dynamics, researchers can develop more effective communication strategies to improve the quality of interpersonal relationships. Therefore, relational dialectics theory provides not only a comprehensive theoretical framework, but also practical tools for managing the complexity of human relationships.
Co-Authors Awalia, Nur Awalia Dian Fitriana Hidayat, Rahmat Hidayat Mifda Hilmiyah Muhammad Solihin MUHAMMAD YUSUF Ramli Sulvinajayanti