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All Journal Asketik: Jurnal Agama dan Perubahan Sosial Sosiologia : Jurnal Agama dan Masyarakat JOURMICS : Journal of Media and Communication Studies Shoutika: Jurnal Komunikasi dan Dakwah Jurnal Pendidikan Dasar dan Menengah (DIKDASMEN)  Indonesian Journal of Islamic Counseling INJECT Interdisciplinary Journal of Communication
Sulvinajayanti
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Religion Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI PT. KIBI GARDEN DALAM PEMASARAN PRODUK UNTUK MENINGKATKAN PENJUALAN PADA MASA PASCA PANDEMI COVID-19 Dian Fitriana; Muhammad Yusuf; Ahmad Sultra Rustan; Ramli; Sulvinajayanti
SHOUTIKA Vol. 4 No. 1 (2024): Jurnal Shoutika
Publisher : Rumah Jurnal STAIN Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/jkpi.v4i1.952

Abstract

PT. Kibi Garden merupakan suatu perusahaan yang bergerak di bisnis tanaman hias dan pembuatan taman. Strategi komunikasi pemasaran menjadi sangat penting bagi PT. Kibi Garden untuk tetap berhubungan dengan pelanggan serta meningkatkan penjualan produk pada masa pasca pandemi covid-19. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi pemasaran PT. Kibi Garden dalam pemasaran produk untuk  meningkatkan penjualan pada masa pasca pandemi covid-19, serta untuk mengetahui faktor- faktor yang menjadi hambatan PT. Kibi Garden dalam pemasaran produk untuk meningkatkan penjualan  pada masa pasca pandemi covid-19. Penelitian ini menggunakan metode kualitatif, studi kasus yang menghasilkan data-data deskriptif yang dituangkan dalam kata-kata. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Teknik analisis data menggunakan analisis reduksi data, penyajian data dan penarikan kesimpulan. penelitian ini menggunakan teori Pemasaran Relasional (Relationship Marketing). Hasil penelitian ini menunjukkan bahwa PT. Kibi Garden menggunakan 3 cara dalam pemasaran produk yaitu, pertama Memperoleh Pelanggan Baru (Acquired), PT. Kibi Garden memberikan pelayanan yang baik dan memberikan beberapa cara dalam merawat dan menanam tanaman yang sesuai dengan kebutuhan pelanggan, selain itu PT. Kibi Garden membuat promosi di sosial media. Kedua Menambah Nilai dari Pelanggan (Enhanced), merekomendasikan beberapa Produk terbaru yang dibutuhkan pelanggan, memberikan kualitas terbaik, harga yang terjangkau serta pelayanan yang baik. Ketiga Mempertahankan Pelanggan (Retain) dengan terus memberikan pelayanan yang terbaik, menjalin hubungan baik dan menerima masukan dan saran dari pelanggan.
Studi Suasana Hati di Pagi Hari pada Mahasiswa yang Memiliki Kebiasaan Begadang dengan yang Tidak Begadang di Fakultas Ushuluddin, Adab dan Dakwah Nurlela; Sulvinajayanti; Afiah, Nur
Indonesian Journal of Islamic Counseling Vol 5 No 2 (2023): Exploring the Dynamics of Counseling, Education, and Family Life
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/ijic.v5i2.6678

Abstract

This research examines the mood of students who stay up late and do not stay up late in the morning and the influence of mood on lecture activities which results in obstacles to activities and raises problems in lectures. This mood is a condition where a person experiences changes in feelings that occur regarding the condition. what he experienced, which had an impact on staying up late. This research is a qualitative descriptive research. The data sources in this research were 10 students from the Faculty of Ushuluddin Adab and Da'wah, and the instruments used were observation, interviews and documentation. The data analysis techniques used were data reduction, data presentation and drawing conclusions. The results of this study show that the mood after staying up late and not staying up late is divided into two, namely: negative mood and positive mood, with a negative mood, the mood is not good, sad for no reason, emotional (angry), easily tired, and triggers problems while If you are in a positive mood, your mood is good, you will be more active and enthusiastic about your activities. The form of influence of mood on students who stay up late is felt by different students who are able to control themselves so that it does not trigger the emergence of negative moods so that students staying up too late triggers negative self-concepts, which affect several course grades or GPA, easily get emotional, and feel sensitive so that students who don't stay up late have a significant difference.
Budaya Sibaliparriq dalam Perpektif Sosiologi Kebudayaan Nasrullah; A. Nurkidam; Sulvinajayanti
SOSIOLOGIA : Jurnal Agama dan Masyarakat Vol 2 No 1 (2023): Sosiologia : Jurnal Agama dan Masyarakat
Publisher : IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/sosiologia.v2i1.5247

Abstract

This study aims to analyze how community solidarity is in the Sibaliparriq cultural identity in Tubo Tengah Village, and find out how Sibaliparriq culture forms both in family life and in community life. This study used a qualitative descriptive method, which seeks to provide a qualitative description of the cultural phenomena that occur in Tubo Tengah Village, with data collection techniques namely observation of research objects and interviews with informants in a structured manner, and documentation both in writing and using visual video. The data analysis technique used consists of data clarification stage, data reduction stage, data presentation stage and data verification or data conclusion. The results of research on Sibaliparriq Culture in the perspective of cultural sociology in Tubo Tengah Village show that the Sibaliparriq culture in Tubo Tengah Village has very close ties of social solidarity both in family and community life, for example, such as the establishment of intimacy in family life and among people, having concern for mutual assistance among society, people in their activities cooperate with each other regardless of differences in individual identity, live together in all activities in the environment. Meanwhile, the forms of solidarity in the Sibaliparriq Culture in Tubo Tengah Village show that the community forms the economic welfare of their respective families because they help each other in their family work, help each other and work together both within the family and within the community so as to produce an authentic cultural identity of Sibaliparriq
Dampak Pembangunan PLTU Terhadap Perubahan Sosial Masyarakat di Desa Lampoko Kecamatan Balusu Kabupaten Barru fitriani; Sulvinajayanti; M. Rifqi Miftahun Nurulhad
SOSIOLOGIA : Jurnal Agama dan Masyarakat Vol 2 No 1 (2023): Sosiologia : Jurnal Agama dan Masyarakat
Publisher : IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/sosiologia.v2i1.6431

Abstract

The existence of the PLTU in Lampoko Village, Barru Regency, has an impact on changes in society, these changes occur in the people who live around the PLTU. This research aims to determine the forms of social change brought about by the presence of the PLTU construction and the impact of this development on the social life of the community. This research used a qualitative descriptive method, with the aim of describing in more detail the impact of PLTU construction on social change in society. The theories used in this research are rational choice theory and modernization theory. Data collection techniques were carried out by means of observation, interviews and documentation with data analysis techniques using data reduction, data presentation and drawing conclusions. The results of this research show that the presence of the PLTU construction in the Lampoko Village area has an influence on the social life of the community, the form of influence that is generated in the community, namely changes in social behavior, in this case the decline in friendly behavior among fellow citizens in the community and changes in the community's mindset, this can seen in the mindset of society in the fields of entrepreneurship and education. Beside that, the presence of this development also has an impact on the social life of the residents of Lampoko Village. The positive impact of the presence of the PLTU construction in the Lampoko Village area is improving the community's economy, opening up new job opportunities, CSR social services, and changing the profession of residents from fishermen/farmers to PLTU employees. Meanwhile, the negative impacts resulting from the presence of the PLTU include pollution of the social environment and unequal absorption of local labor.
Dinamika Pengarusutamaan Moderasi Beragama dalam Perkembangan Masyarakat Digital Mahyudin; Habib, Muhammad Alhada Fuadilah; Sulvinajayanti
Asketik: Jurnal Agama dan Perubahan Sosial Vol. 6 No. 1 (2022): Asketik: Jurnal Agama dan Perubahan Sosial
Publisher : Prodi Sosiologi Agama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/asketik.v6i1.181

Abstract

This article was written as a note in responding to the mainstreaming of religious moderation in Indonesia by examining the dynamics and challenges in the midst of social change in the digital era. This research used literature study. The findings of this research showed that religious expressions shown by adherents of religions cannot be avoided from the tendency to come into contact with digital technology. Religious people, in turn, come into contact with contradictory of digital cultures that give rise to fragmentation and contestation. Moderation campaigns in the digital space to sow messages of peace between religions are now faced with the phenomenon of religious disruption, especially in the digital space. This phenomenon clearly has social implications for social harmony because the scale does not only occur at the internal level of religious communities but also between religious communities. This study recommends revitalizing digital literacy the idea of religious moderation as a process of forming awareness of religious moderation in Indonesian society in the era of digital society.
Bimbingan dan Konseling Islam oleh Resintel Community Terhadap Perilaku Sosial Narapidana Penyalahgunaan Narkoba Nur Fadilah; Zulfah; Sulvinajayanti
Jurnal Pendidikan Dasar dan Menengah (Dikdasmen) Volume 4 Nomor 2 Tahun 2024
Publisher : ILIN Institute Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/dikdasmen.v4i2.2409

Abstract

Narkoba dapat merugikan dan menimbulkan dampak perilaku sosial yang luas. Resintel community merupakan komunitas rehabilitasi mandiri untuk mengembalikan perilaku abnormal, serta membimbing para napi dalam hal intelektual, mental, spiritual serta keagamaan, yang dapat mempengaruhi perilaku sosial mereka. Penelitian ini bertujuan untuk menggambarkan bentuk layanan dan menggambarkan dampak layanan bimbingan dan konseling Islam oleh Resintel Community terhadap perilaku sosial narapidana penyalahgunaan narkoba di Rutan Kelas IIB Pinrang. Metode Penelitian ini adalah penelitian deskriptif kualitatif. Teknik pengumpulan data yaitu observasi, wawancara, dokumentasi; Teknik analisis data yaitu reduksi data, penyajian data, penarikan kesimpulan dan verifikasi. Peneliti menggunakan teori bimbingan dan konseling Islam dan teori behavioristik. Hasil penelitian ini menunjukkan bahwa: (1)Bentuk layanan secara kelompok melalui kegiatan-kegiatan sebagai berikut; Morning Meeting, Morning Briefing, Encounter Group, Static Group, P.A.G.E Group (Peer Accountability Group Evaluation), Seminar, Sport and Recreation, Function, Religius Session; Revolusi Spiritual, Intelektual dan mental serta Terapi Sosial. (2) Dampak layanan Bimbingan dan Konseling Islam oleh Resintel Community terhadap Perilaku Sosial Narapidana Penyalahgunaan Narkoba di Rumah Tahanan Negara Kelas IIB Pinrang adalah sebagai berikut; (a) Meningkatnya nilai religious, (b) Sopan Santun, (c) Mampu berkomunikasi dengan baik dan d. perilaku Sosial lebih terkontrol.
SURVEI KEPUASAN MAHASISWA DALAM LAYANAN AKADEMIK DAN NON AKADEMIK FAKULTAS USHULUDDIN ADAB DAN DAKWAH aulia, Siti Aulia Nabila; Sulvinajayanti; Fitrana, Andi Dian; Umairah, Jiehan Putri
Journal of Media and Communication Studies Vol 3 No 2 (2025): JOURMICS (Journal Of Media and Communication Studies)
Publisher : Communication and Islamic Broadcasting Studies IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jourmics.v3i2.13452

Abstract

Siti Aulia Nabila. A. Student Satisfaction Survey in Academic and Non-Academic Services of the Faculty of Ushuluddin Adab and Da'wah (supervised by Mrs. Sulvinajayanti and Mrs. Andi Dian Fitriana) Students are an important part of a university and are also the main focus of the teaching and service process at the university. The success of students in achieving their academic goals reflects the success of the university in providing quality education and supporting services. This thesis discusses "a survey of student satisfaction in academic and non-academic services of the Faculty of Ushuluddin Adab and Da'wah". This study aims to determine the level of student satisfaction in academic and non-academic services of the Faculty of Ushuluddin Adab and Da'wah, and to determine what factors influence student satisfaction in academic and non-academic services of the Faculty of Ushuluddin Adab and Da'wah. This study uses a quantitative approach whose data are numbers processed using descriptive analysis and using the 10% slovin formula with a sample of 306 students as representatives of the population.
Conflict Prevention through Cultural Synergy Model (CPCSM): Collaborative Roles of Opinion Leaders in Sustaining Religious Harmony in Parepare and Tana Toraja Sulvinajayanti; Ramli; Wahyuddin
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4768

Abstract

This study aims to explore the collaborative role of opinion leaders, including religious leaders, traditional leaders, academics, government, and popular media, in maintaining diversity while preventing potential religious and culturally based social conflicts in Parepare and Tana Toraja. Through a communication ethnography approach and utilising in-depth interviews, participatory observation as well as thematic and narrative data analysis, this study reveals that local values such as Sipakatau, Sipakainge, Sipakalebbi, Rambu Solo’, Rambu Tuka', and Tongkonan are not only the foundation of harmony, but also produced and distributed through dialogue forums, educational policies, and digital campaigns in a synergistic and non-hierarchical manner. The main outcome of the research is the formulation of the Conflict Prevention through Cultural Synergy Model (CPCSM), which illustrates how religious moderation is built collectively through interactions between opinion leaders. This model underlines the importance of proactive and preventive strategies based on local wisdom and the utilisation of digital media to strengthen social resilience amid diversity. This finding is significant not only as a conceptual contribution to the study of religious communication but also as a practical reference for strengthening public policy and replicating diversity models in other multicultural areas.
Co-Authors A. Nurkidam Ahmad Sultra Rustan aulia, Siti Aulia Nabila Dian Fitriana Fitrana, Andi Dian Fitriani Habib, Muhammad Alhada Fuadilah M. Rifqi Miftahun Nurulhad Mahyudin MUHAMMAD YUSUF Nasrullah Nur Afiah, Nur Nur Fadilah Nurlela Ramli Umairah, Jiehan Putri Wahyuddin ZULFAH