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All Journal Analisis: Jurnal Studi Keislaman Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) ANDHARUPA MUHARRIK: JURNAL DAKWAH DAN SOSIAL Ath Thariq Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Edunomika (JIE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JENTRE International Journal of Science and Society (IJSOC) JENTRE: Journal of Education, Administration, Training and Religion Maliki Islamic Economics Journal IIJSE
Sofyan Rizal, Sofyan
Universitas Nasional Jakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : International Journal of Science and Society (IJSOC)

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Measuring Public Digital Awareness and Perception of The Transfer of Management of Soekarno-Hatta International Airport Railway Through a Digital Change Communication Strategy Atikah; Rizal, Sofyan; Fadillah, Sobari; Sunaryanto
International Journal of Science and Society Vol 7 No 4 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

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Abstract

This study examined the influence of awareness and perception on digital change communication and its impact on the transfer of management of the Soekarno-Hatta Airport Rail Link. The service, initially managed by PT Railink in 2018, was officially transferred to PT Kereta Commuter Indonesia (KCI) in 2023 as part of efforts to improve public transportation integration in the Greater Jakarta area. A quantitative approach with inferential statistical analysis was employed to test the relationships among the variables. The findings revealed that awareness did not significantly affect digital change communication, indicating that the level of awareness alone was not sufficient to enhance communication effectiveness. In contrast, perception significantly influenced digital change communication, showing that positive public perceptions could strengthen digital communication efforts. Furthermore, digital change communication had a significant effect on the transfer of management, emphasizing its crucial role in facilitating organizational transitions. The conclusion highlighted that effective digital communication strategies were essential in ensuring smooth management transitions in public transportation services.
Co-Authors Ainun Zamilah Ali Rahmat Anggraini, Zulfa Asyari Hasan, Asyari Atikah Edi Mulyono Fadillah, Sobari Husnah, Siti Syavinatul Jaharuddin, Jaharuddin Nur Hidayah Roikhan Mochamad Aziz, Roikhan Mochamad Rr Tini Anggraeni Salam Almuhtasib, Abdul Shafira, Alfina Sunaryanto Syamsuri, Ahmad Rofi Zulkifli Zulkifli