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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Owner : Riset dan Jurnal Akuntansi Journal of Innovation in Business and Economics Jurnal Manajemen Bisnis Equity: Jurnal Ekonomi MOTIVASI Jurnal Manajemen dan Bisnis Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat International Journal of Digital Marketing Science Jurnal Ilmu Manajemen
Andriansyah Bari
Politeknik Negeri Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pelatihan dan Pendampingan Pembuatan Konten Sosial Media sebagai Bentuk Literasi Digital bagi Siswa Anindea, Frianka; Izzati, Astika Ulfah; Yuvita, Heni; Permatasari, Imas; Setiagraha, Dika; Muharramah, Ulfah; Andriansyah, Andriansyah
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2422

Abstract

Dengan semakin berkembangnya teknologi, terjadi pergeseran tren dimana banyak orang memanfaatkan media sosial sebagai platform untuk dapat mengakses atau mencari informasi. Penggunaan media sosial ini telah semakin meluas khususnya di kalangan Generasi Z atau Gen Z. Para Gen Z menggunakan media sosial sebagai media untuk melakukan interaksi sosial sehari-hari. Mitra dalam pengabdian ini adalah SMK Muhammadiyah 1 yang beralamat di Jalan Jendral Sudirman KM 4,5 Balayuda, Kelurahan Ario kemuning Kecamatan Kemuning, Kota Palembang, Sumatera Selatan. SMK Muhammadiyah 1 memiliki tujuan untuk dapat menghasilkan generasi muda yang unggul, terdepan dan memiliki kemampuan wirausaha khususnya pengusaha di bidang teknologi. Tujuan pengabdian ini adalah meningkatkan keterampilan siswa-siswi SMK Muhammadiyah 1 Palembang dalam bidang digital khususnya dalam pembuatan konten di sosial media.
Swipe, Stream, and Splurge: Systematic Literature Review on The Triggers of Impulsive Buying in Live Streaming Commerce Izzati, Astika Ulfah; Anindea, Frianka; Angguna, Welan Mauli; Andriansyah, Andriansyah
International Journal of Digital Marketing Science Vol. 2 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v2i2.1327

Abstract

Recently live streaming has become popular media that enabling public to broadcast their video content through numerous platform (i.e., social media and e-commerce). In live streaming, live streamer could have real-time and interactive communication to their audience. Hence many people including marketer use live streaming as essential marketing tools that can shorten customer’s purchase decision time, and provoke customer’s impulse buying urge. Given the popularity of live steaming in numerous platform and impulse buying behavior become imperative topic in consumer behavior study, synthetizing the existing literature related to impulse buying in live streaming is needed. This study occupies the past and present of impulse buying in live streaming to gain better understanding of impulse buying in live streaming, and also gives insight about prospective of impulse buying in live streaming study for the future research. The author used secondary data from Scopus database in doing systematic literature review. In term of data extracting process, Preferred Reporting Items for Systematic reviews and Meta-analyses (PRISMA) is used, and 30 papers that meet the criteria are included to be reviewed. Author synthesize articles reviewed and found some findings such as studies progression, research design and methodology adopted in the reviewed article, theories used, and research theme. The research contributes to enhance theoretical and practical implications that is needed by academician for future research directions, and practitioners to strengthen their marketing strategy using live streaming feature to trigger people buy their product impulsively.
Peranan Ulasan Secara Daring dan Rating terhadap Keputusan Pembelian Paket Wisata Herdinda, Yulia Putri; Bari, Andriansyah; Izzati, Astika Ulfah; Permatasari, Imas; Manoren, Alexandra; Akbar, Davina Ramadhani
Jurnal Ilmu Manajemen Vol. 15 No. 2 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i2.992

Abstract

This study aims to determine the influence of online customer reviews and ratings on the Google Review platform on purchasing decisions for tour packages at CV Help Group, Palembang. The research is motivated by the increasing reliance on digital platforms in shaping consumer purchasing behavior, particularly in the tourism industry. The research method used is a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires distributed to 87 respondents who had used CV Help Group’s services. The results show that both online customer reviews and ratings have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings confirm that online reviews and ratings are critical elements in shaping consumer perceptions and trust toward a product or service. Therefore, managing customer reviews and ratings strategically can serve as an effective marketing tool to enhance the company's competitiveness.
Co-Authors Akbar, Davina Ramadhani Angguna, Welan Mauli Anindea, Frianka Arraditya Permana Astarina, Yesita Astika Ulfah Izzati Dika Setiagraha, Dika Farida Isroani Febriani, Yunita Frianka Anidea Gumar Herudiansyah Herdinda, Yulia Putri Hidayat, Randy Ilham Prawidi Sakti Imas Permatasari Izzati, Astika Ulfah Manoren, Alexandra Muharramah, Ulfah Permatasari, Imas Riana, Dwi Sahri, Yulian Ummi Kalsum Ummi Kalsum Welan Mauli Angguna Yulian Sahri Yuvita, Heni