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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Owner : Riset dan Jurnal Akuntansi Journal of Innovation in Business and Economics Jurnal Manajemen Bisnis Equity: Jurnal Ekonomi MOTIVASI Jurnal Manajemen dan Bisnis Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Riset Manajemen Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Bisnis Kreatif dan Inovatif Jurnal Pengabdian Masyarakat Mentari International Journal of Digital Marketing Science Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen Motivasi: Jurnal Manajemen dan Bisnis
Andriansyah Bari
Politeknik Negeri Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pelatihan dan Pendampingan Pembuatan Konten Sosial Media sebagai Bentuk Literasi Digital bagi Siswa Anindea, Frianka; Izzati, Astika Ulfah; Yuvita, Heni; Permatasari, Imas; Setiagraha, Dika; Muharramah, Ulfah; Andriansyah, Andriansyah
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2422

Abstract

Dengan semakin berkembangnya teknologi, terjadi pergeseran tren dimana banyak orang memanfaatkan media sosial sebagai platform untuk dapat mengakses atau mencari informasi. Penggunaan media sosial ini telah semakin meluas khususnya di kalangan Generasi Z atau Gen Z. Para Gen Z menggunakan media sosial sebagai media untuk melakukan interaksi sosial sehari-hari. Mitra dalam pengabdian ini adalah SMK Muhammadiyah 1 yang beralamat di Jalan Jendral Sudirman KM 4,5 Balayuda, Kelurahan Ario kemuning Kecamatan Kemuning, Kota Palembang, Sumatera Selatan. SMK Muhammadiyah 1 memiliki tujuan untuk dapat menghasilkan generasi muda yang unggul, terdepan dan memiliki kemampuan wirausaha khususnya pengusaha di bidang teknologi. Tujuan pengabdian ini adalah meningkatkan keterampilan siswa-siswi SMK Muhammadiyah 1 Palembang dalam bidang digital khususnya dalam pembuatan konten di sosial media.
Swipe, Stream, and Splurge: Systematic Literature Review on The Triggers of Impulsive Buying in Live Streaming Commerce Izzati, Astika Ulfah; Anindea, Frianka; Angguna, Welan Mauli; Andriansyah, Andriansyah
International Journal of Digital Marketing Science Vol. 2 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v2i2.1327

Abstract

Recently live streaming has become popular media that enabling public to broadcast their video content through numerous platform (i.e., social media and e-commerce). In live streaming, live streamer could have real-time and interactive communication to their audience. Hence many people including marketer use live streaming as essential marketing tools that can shorten customer’s purchase decision time, and provoke customer’s impulse buying urge. Given the popularity of live steaming in numerous platform and impulse buying behavior become imperative topic in consumer behavior study, synthetizing the existing literature related to impulse buying in live streaming is needed. This study occupies the past and present of impulse buying in live streaming to gain better understanding of impulse buying in live streaming, and also gives insight about prospective of impulse buying in live streaming study for the future research. The author used secondary data from Scopus database in doing systematic literature review. In term of data extracting process, Preferred Reporting Items for Systematic reviews and Meta-analyses (PRISMA) is used, and 30 papers that meet the criteria are included to be reviewed. Author synthesize articles reviewed and found some findings such as studies progression, research design and methodology adopted in the reviewed article, theories used, and research theme. The research contributes to enhance theoretical and practical implications that is needed by academician for future research directions, and practitioners to strengthen their marketing strategy using live streaming feature to trigger people buy their product impulsively.
Efek Mediasi Persepsi Kegunaan terhadap Pengaruh Daya Tarik terhadap Dorongan Belanja Impulsif: Welan Mauli Angguna; Astika Ulfah Izzati; Frianka Anindea; Claudya Nurcahaya; Andriansyah; Shally Rizkiyanti; Ardelia Suharmanto
MOTIVASI Vol. 10 No. 1 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/motivasi.v10i1.684

Abstract

Purpose – The purpose of this study is to understand how attractiveness (affective reaction) influenced urge to buy impulsively through the mediation of perceived Usefulness (cognitive reaction). The research hypothesis is that there is an indirect effect between attractiveness and urge to buy impulsively through mediation of perceived usefulness. Design/methodology – This study used a one-time non-experimental quantitative research design that was tested on 165 respondents who had shopped in live streaming commerce. The survey was carried out online through non-randomized convenience sampling techniques. A measuring tool used in the form of a questionnaire that asks for an assessment of several statements. The statistical analysis was used to test mediation effect by using mediation PROCESS MACRO for SPSS by Hayes (Model 4). Findings – The results of the analysis showed that usability acceptance had a mediating effect on the effect of attraction on impulsive shopping impulses in consumers who had shopped on live streaming commerce. The immediate effect became insignificant when controlled with the mediation variable. The next study is suggested to be tested on different groups of respondents to test universality, test more specifically by differentiating e-commerce and so-commerce with more comprehensive variables and then can be tested with experimental methods to improve the internal validity of the study results.
Financial Adaptation in The Digital Era: The Importance of Financial Literacy Education for The Community Kiki Azakia; Billy Dewantara; Dwi Riana; Ulfah Muharramah; Yesita Astarina; Rizal Afif Abdullah Napitupulu; Andriansyah Bari; Dika Setiagraha
TAAWUN Vol. 5 No. 02 (2025): TA'AWUN AUGUST 2025
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v5i02.1050

Abstract

This community engagement program aims to enhance financial literacy and adaptability among twelfth-grade students at SMK Ethika Palembang through an engaging and participatory educational approach. The methods employed include face-to-face sessions supported by educational videos, thematic games, and interactive discussions. The results reveal a significant improvement in students’ understanding of key financial concepts such as distinguishing needs from wants, the importance of saving, and basic financial planning. The program effectively fostered more responsible financial behavior and equipped students with the skills to navigate future economic challenges. These outcomes highlight the importance of integrating financial literacy into formal curricula, encouraging parental involvement, and utilizing digital tools to support sustainable financial education for youth.
Pendampingan Digitalisasi Pemasaran Melalui Pengelolaan Feed Instagram pada PT Anugerah Berlian Motors Frianka Anindea; Heni Yuvita; Andriansyah Andriansyah; Astika Ulfah Izzati; Annisa Balqis; Wafi Naufal Azzaky
Jurnal Pengabdian Masyarakat Mentari Vol. 2 No. 12 (2026): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmm.v2i12.318

Abstract

Perkembangan teknologi digital mendorong perusahaan memanfaatkan media sosial sebagai sarana pemasaran yang efektif. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kemampuan staf PT Anugerah Berlian Motors dalam mengelola feed Instagram sebagai media pemasaran digital. Metode yang digunakan meliputi identifikasi kebutuhan, pelatihan digital marketing, pendampingan pengelolaan feed Instagram, implementasi strategi konten, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai pemasaran digital, kemampuan menyusun content plan dan content calendar, serta keterampilan membuat konten visual yang lebih menarik dan konsisten. Program ini membantu optimalisasi Instagram sebagai media pemasaran untuk meningkatkan brand awareness dan engagement pelanggan.
Peranan Ulasan Secara Daring dan Rating terhadap Keputusan Pembelian Paket Wisata Yulia Putri Herdinda; Andriansyah Bari; Astika Ulfah Izzati; Imas Permatasari; Alexandra Manoren; Davina Ramadhani Akbar
Jurnal Ilmu Manajemen Vol. 15 No. 2 (2026): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i2.992

Abstract

This study aims to determine the influence of online customer reviews and ratings on the Google Review platform on purchasing decisions for tour packages at CV Help Group, Palembang. The research is motivated by the increasing reliance on digital platforms in shaping consumer purchasing behavior, particularly in the tourism industry. The research method used is a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires distributed to 87 respondents who had used CV Help Group’s services. The results show that both online customer reviews and ratings have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings confirm that online reviews and ratings are critical elements in shaping consumer perceptions and trust toward a product or service. Therefore, managing customer reviews and ratings strategically can serve as an effective marketing tool to enhance the company's competitiveness.
Consumer Perception of Artificial Intelligence-Based Advertising and Its Impact on Purchase Intention: Evidence from an Academic Environment IMAS PERMATASARI; ANDRIANSYAH BARI; VIVIN WULANDARI
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.2046

Abstract

Artificial Intelligence (AI) is rapidly changing the way businesses create and deliver digital advertisements. While AI makes advertising more personalized and visually engaging, consumers do not always respond to AI-generated content in the same way. This study examines how four dimensions of consumer perception influence purchase intention toward AI-based advertising. Using a quantitative approach, data were collected from 120 members of the academic community at Politeknik Negeri Sriwijaya and analyzed using Smart-PLS. The results indicate that attractiveness, credibility, and trust significantly encourage purchase intention, with trust emerging as the strongest predictor. In contrast, authenticity does not significantly influence consumers' intention to purchase. These findings suggest that digitally literate consumers are becoming more pragmatic, placing greater value on useful, credible, and trustworthy advertising than on whether the content is created by humans or AI. The study extends current knowledge on AI-based advertising and offers practical insights for businesses seeking to develop AI-driven advertising strategies that build consumer trust and strengthen purchase intention.
Application Of Digital Brochure Design In Optimizing Promotional Activities At Al-Amalul Khair Islamic Boarding School: Penelitian Ulfah Muharramah; Heni Yuvita; Andriansyah; Dika Setiagraha; Subashnee A/P Marimuthu; Annisa Balqis; M Febriansyah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5005

Abstract

This community service initiative was designed to address digital promotion challenges at Al-Amalul Khair Senior High School through the comprehensive implementation of a redesigned digital brochure. The program adopted a systematic approach encompassing four key phases: coordination and needs assessment, digital brochure implementation, monitoring and evaluation, and scholarly publication. Primary activities included field surveys, brochure design using digital platforms, collaborative content review sessions, and digital distribution of the final materials. The project yielded significant outcomes, including the successful completion of both the brochure redesign and an instructional guide for utilizing digital design platforms. Stakeholder feedback indicated substantial improvements in visual appeal, information clarity, and promotional effectiveness. Teachers appreciated the more organized information presentation, while students found the core promotional message more focused and accessible. International collaboration with Politeknik Merlimau Melaka further enriched the project by providing valuable cross-cultural perspectives on infographic design and color scheme selection. This initiative has not only transformed the school's promotional strategy but also fostered digital capacity development, effectively bridging traditional educational values with contemporary digital marketing requirements while creating sustainable opportunities for advancing digital literacy.
The Effect of Streamer Intimacy On Impulse Buying Behavior: The Mediating Role of Fear Of Missing Out Among Indonesian Live Streaming Commerce Users Astika Ulfah Izzati; Andriansyah Bari; Frianka Anindea; Rizal Afif Abdullah Napitupulu; Nabila Nur Aisyah; Fairuz Thansril Wijaya; Joslin Putri Sarjono
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol. 12 No. 1 (2026): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Agustus
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/isbank.v12i1.1896

Abstract

Live streaming commerce has experienced rapid growth in Indonesia, creating new forms of consumer engagement that may encourage impulse buying. Among the psychological mechanisms frequently discussed are parasocial interaction, which reflects consumers’ perceived closeness with streamers, and fear of missing out (FoMO). Although previous studies have examined these constructs, findings regarding the mediating role of FoMO remain inconsistent, particularly in the context of Indonesian live streaming commerce. This study investigates the relationships among parasocial interaction, FoMO, and impulse buying, with a particular focus on the mediating role of FoMO. A quantitative cross-sectional design was employed using data collected from 318 active live streaming commerce users in Indonesia through an online survey. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that parasocial interaction significantly increases FoMO and directly influences impulse buying, while FoMO also positively contributes to impulse buying. In addition, FoMO partially mediates the relationship between parasocial interaction and impulse buying, suggesting that consumers’ emotional responses to missing limited opportunities reinforce the effect of streamer–consumer relationships on purchasing decisions. Rather than proposing a completely new mechanism, this study extends previous research by providing empirical evidence that supports the sequential relationship between parasocial interaction, FoMO, and impulse buying within the Indonesian live streaming commerce context, where such evidence remains limited. The findings offer practical implications for MSMEs and content creators in developing ethical engagement strategies that strengthen consumer relationships while encouraging responsible purchase decisions.
Strategi Pengembangan Kewirausahaan pada Centra Tenun Tajung Melalui Perancangan Pemasaran Digital (Digital Marketing) Natasya Yunisa Dewanti; M. Yusuf; Andriansyah Bari
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 4 No. 3 (2026): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v4i3.1540

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in supporting the economy while preserving local culture, one of which is through Tajung woven fabrics in Palembang City. This study aims to analyze the internal and external conditions of Centra Tenun Tajung MSMEs in terms of production, finance, human resources, and marketing using SWOT analysis and formulate development strategies through the TOWS matrix. The research uses a descriptive qualitative method with data collection through interviews, observations, and documentation. Data analysis was carried out using the interactive model of Miles, Huberman, and Saldana combined with SWOT and TOWS. The results of the study show that the strength of the business includes product uniqueness, premium quality, custom services, business experience since 1984, and stable financial condition. The weaknesses are in the form of inconsistent social media management, the lack of specialized digital marketing personnel, and limited brand awareness. Opportunities stem from the development of digitalization, increasing interest in ethnic fashion, and government support, while the threats include competition, price wars, technological developments, and fluctuations in raw material prices. The strategies formulated include strengthening product differentiation, hiring social media admins, and reactivating e-commerce. The implementation of Instagram and TikTok content resulted in 1,681 impressions, with the majority of the audience being women at 60.6%.
Co-Authors Alexandra Manoren Angguna, Welan Mauli Anindea, Frianka Annisa Balqis Annisa Balqis Ardelia Suharmanto Arraditya Permana Astarina, Yesita Astika Ulfah Izzati Astika Ulfah Izzati Astika Ulfah Izzati Azelia Fasadina BillY Dewantara Claudya Nurcahaya Davina Ramadhani Akbar Dika Setiagraha Dika Setiagraha, Dika Dwi Riana Fairuz Thansril Wijaya Farida Isroani Frianka Anidea Frianka Anindea Frianka Anindea Frianka Anindea Gumar Herudiansyah Hendra Sastrawinata Heni Yuvita Heni Yuvita Ilham Prawidi Sakti Imas Permatasari Izzati, Astika Ulfah Joslin Putri Sarjono Kiki Azakia M Febriansyah M Yusuf M. Yusuf Muharramah, Ulfah Nabila Nur Aisyah Natasya Yunisa Dewanti Permatasari, Imas Randy Hidayat Riana, Dwi Rizal Afif Abdullah Napitupulu Rizal Afif Abdullah Napitupulu Shabirah Mayzahra Shally Rizkiyanti Subashnee A/P Marimuthu Ulfah Muharramah Ummi Kalsum Vivin Wulandari Wafi Naufal Azzaky Welan Mauli Angguna Yesita Astarina Yulia Putri Herdinda Yulian Sahri Yunita Febriani Yuvita, Heni