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All Journal Briliant: Jurnal Riset dan Konseptual Jurnal Ilmiah Ecobuss Al-Insyirah Midwifery : Jurnal Ilmu Kebidanan (Journal of Midwifery Sciences) Journal of Electrical Engineering and Computer (JEECOM) Jurnal Penelitian Ilmu Pendidikan Indonesia Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Dedikasi Masyarakat
Ummi Latifah
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Mathematics Social Sciences Other

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PENGARUH BRAND IMAGE, BRAND TRUST, BRAND SATISFACTION, DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY FINANCIAL TECHNOLOGY: E-WALLET (Studi Pada Pengguna ShoppePay di Kota Probolinggo) Latifah, Ummi; Hadi, Wahyu Nofiyan
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2532

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, brand trust, brand satisfaction, dan brand experience terhadap brand loyalty pada aplikasi ShopeePay sebagai studi kasus di industri financial technology (fintech) di Indonesia. Di era digital yang semakin berkembang, penggunaan e-wallet seperti ShopeePay menjadi semakin populer, namun persaingan antara berbagai platform masih sangat ketat. Oleh karena itu, memahami faktor-faktor yang memengaruhi loyalitas pengguna sangat penting untuk mempertahankan pangsa pasar dan meningkatkan kepuasan pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada pengguna aktif ShopeePay di Kota dan Kabupaten Probolinggo. Variabel penelitian meliputi brand image, brand trust, brand satisfaction, dan brand experience yang diukur dengan menggunakan skala Likert. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel. Hasil yang diharapkan dari penelitian ini adalah dapat mengidentifikasi sejauh mana brand image, brand trust, brand satisfaction, dan brand experience berkontribusi terhadap brand loyalty di aplikasi ShopeePay. Penelitian ini diharapkan dapat memberikan wawasan bagi perusahaan fintech dalam merumuskan strategi pemasaran yang lebih efektif untuk meningkatkan loyalitas pengguna dan memperkuat posisi merek mereka di pasar yang semakin kompetitif.
Design and Development of an E-commerce Application Using the Web Information System Development Methodology Hadi, Wahyu Nofiyan; Latifah, Ummi; Susilowati, Umi Diantika; Wilda, Anisa Nurul; Fadel, Moh.
Journal of Electrical Engineering and Computer (JEECOM) Vol 7, No 1 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/jeecom.v7i1.10745

Abstract

The main objective of this research is to design and build an e-commerce application to enhance the competitiveness of micro, small, and medium enterprises in Sumbertaman, Probolinggo City. In the development process, the Web Information System Development Methodology (WISDM) method was used, which consists of the stages of needs analysis, design, implementation, testing, and evaluation. This research began with data collection through interviews and direct observations of local micro, small, and medium enterprises to understand the specific needs related to the e-commerce system. The research results show that the developed application is capable of meeting the needs of micro, small, and medium enterprises in terms of product management, sales transactions, and real-time data reporting. The implementation of this application is expected to provide convenience for micro, small, and medium enterprises to market their products online, improve operational efficiency, and expand market reach. Thus, this WISDM-based e-commerce application significantly contributes to the digitalization of local businesses in the era of digital transformation.
Peningkatan manajemen usaha mikro kecil dan menenggah (UMKM) kursi bambu di Desa Laweyan Ummi Latifah; Ahmad Alfan Abrori; Alfi Mirsa Salsabila; Moh. Umar Abdul Hadi
Jurnal Dedikasi Masyarakat Vol. 7 No. 2 (2024): Jurnal Dedikasi Masyarakat
Publisher : P3HKI - Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jdm.v7i2.3705

Abstract

Micro, Small, and Medium Enterprises (MSMEs) specializing in bamboo crafts hold significant potential to drive local economic growth. However, they often face several challenges, such as suboptimal business management, limited production tools, and inadequate utilization of digital technology in marketing. This community engagement program aims to enhance the capacity and competitiveness of bamboo chair MSMEs in Laweyan Village, Probolinggo Regency, through business management training and digital marketing strategies. The program was implemented in four stages: preparation, implementation, monitoring, and evaluation. The results indicate improved partner understanding of business management, strategic business planning, and the application of digital marketing through social media and online marketplaces. Furthermore, MSME partners have begun to apply time management in their production processes and expanded their market reach by establishing online stores. This training has proven effective in strengthening business capacity and promoting the sustainability of bamboo craft MSMEs amidst the dynamics of a modern market economy.
PENGARUH PROGRAM MATERNAL HEALTH LITERATION DALAM BUDAYA “BETAMUE” TERHADAP PENGETAHUAN DAN SIKAP IBU HAMIL Ummi Latifah; Fitri Setianingsih; Nurlaila Agustikawati
Jurnal Ilmu Kebidanan Vol 14 No 2 (2025): Al-Insyirah Midwifery: Jurnal Ilmu Kebidanan (Journal of Midwifery Sciences)
Publisher : Institut Kesehatan dan Teknologi Al Insyirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35328/kebidanan.v14i2.3089

Abstract

Childbirth complications are one of the main causes of maternal death in Indonesia that occur due to high-risk pregnancies or deliveries and can threaten the lives of both the mother and the fetus, thus requiring appropriate midwifery care. Other factors that influence ANC visits include socio-cultural aspects, the level of anxiety of pregnant women, comfort, motivation, psychological factors, travel distance, support from health workers and family support. The purpose of this study was to determine the effectiveness of the Maternal Health Literacy Program in Betamue Culture in improving the knowledge and attitudes of pregnant women regarding ANC. This study is a Quasi-experimental study with a total sampling technique. The results showed that there was a significant difference in the average knowledge and attitudes of pregnant women before and after the implementation of the Maternal Health Literacy Program in Betamue culture. Which means that the Maternal Health Literacy Program in Betamue culture is effective in improving good knowledge and positive attitudes of pregnant women in ANC services.
Proses Evaluasi Kinerja Guru Di SMP Negeri 47 Surabaya Bahriatul Ilmi; Ummi Latifah; Hanivia Cindy, Agustin; Windasari, Windasari
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 3 No. 1 (2024): Volume 3 No 1
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v3i1.228

Abstract

Teacher performance is a description of how teachers act, the skills, values ​​and knowledge that teachers have in carrying out their responsibilities and functions. The purpose of this writing is to find out how the process of evaluating teacher performance at SMP Negeri 47 Surabaya is, how it is implemented and what guidelines are used in assessing the results of the work of teachers at SMP Negeri 47 Surabaya. The method used in this research is a descriptive qualitative method, with data collection methods in the form of observation, interviews and literature study. The result is that SMP Negeri 47 Surabaya in the process of evaluating teacher performance uses the results of teacher supervision and observation as the implementation. The stages in this process begin with an analysis of the learning focus that needs to be improved, followed by the creation of a RPP (learning implementation plan) by the teacher and uploading the RPP in the PMM (independent teaching program) application, and continued with the observation process according to the behavioral targets uploaded by the teacher , after that the process of measuring the achievement of the RPP, and ending with evaluation and reflection.
Peran Marketplace pada UMKM Kota Probolinggo Sebagai Alternatif Bisnis di Era Teknologi Informasi Hadi, Wahyu Nofiyan; Latifah, Ummi; Fadel, Moh.
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 2 (2023): Volume 8 Nomor 2, Mei 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i2.1387

Abstract

Penyebaran internet merupakan hasil dari perkembangan infrastruktur teknologi informasi. Perkembangan ini telah menciptakan kerangka berpikir baru dalam menangani proses bisnis: Penggunaan infrastruktur TI dan Internet. Electronic commerce mengacu pada proses bisnis yang dijalankan dengan bantuan teknologi informasi dan internet. E-commerce adalah Perusahaan yang menggunakan ruang virtual sebagai tempat berbisnis. Beberapa perusahaan e-commerce ini juga memberikan ruang bagi para pelaku bisnis lain untuk memamerkan produk di situs e-commerce mereka. Ini menciptakan pasar virtual yang disebut Marketplace. Marketplaces, Solusi tersebut lahir dari pesatnya perkembangan teknologi informasi dan internet, telah mengguncang industri perdagangan. Tujuan dari penelitian ini adalah untuk memberikan gambaran secara umum peran pasar bagi para pelaku UMKM di Kota Probolinggo. Hasil penelitian menunjukkan bahwa digital marketing memudahkan pelaku UMKM untuk menginformasikan dan berinteraksi langsung dengan konsumen, meningkatkan market share, meningkatkan awareness pelaku UKM dan meningkatkan penjualan.
Pengaruh Citra merek, Brand Awarenness dan Kepercayaan Merek Terhadap Loyalitas merek pada Pengguna E-Commerce Latifah, Ummi; Hadi, Wahyu Nofiyan; Wilda, Anisa Nurul
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1851

Abstract

This study aims to determine the efect of brand image, brand awareness, brand trust and brand loyalty of E-Commerce costumers. This study used 35 sample respondents using a simple random sampling technique, namely a saturated sampling technique. Testing was carried out using the SPSS ver 23 application which consists of Data Quality Test, Classical Assumptions, Multiple Liner Analysis, Determinant Coefficients and Hypothesis testing. The results of the research show that the results of the t test (partial) show that there is a positive and significant influence of the variables Brand Image, Brand Awareness, and Brand Trust on Brand Loyalty. Of the three research variables, the dominant influence is the Brand Image variable because it has the largest beta coefficient value than the Brand Awareness and Brand Trust variables. The results of this research can be used to develop all e-commerce in the upcoming Keyword : Brand Image, Brand Awareness, Brand Trust And Brand Loyalty
Co-Authors Ahmad Alfan Abrori Alfi Mirsa Salsabila Bahriatul Ilmi Fadel, Moh. Fitri Setianingsih Hanivia Cindy, Agustin Moh. Fadel Moh. Umar Abdul Hadi Nurlaila Agustikawati Susilowati, Umi Diantika Wahyu Nofiyan Hadi Wilda, Anisa Nurul Windasari Windasari, Windasari