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Eka Bertuah
Universitas Esa Unggul
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Systematic Literature Review tentang Financial Wellbeing: Eksplorasi Metode dan Relasi Antar Variabel Kamila, Nurul; Bertuah, Eka; Kartika Dewi Djunaedi, Mira; Munandar, Agus
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2206

Abstract

Penelitian ini berjudul Systematic Literature Review tentang Financial Wellbeing: Eksplorasi Metode dan Relasi Antar Variabel. Tujuan penelitian ini adalah untuk mengkaji hasil-hasil penelitian terdahulu mengenai faktor-faktor yang memengaruhi kesejahteraan finansial dan implikasinya terhadap aspek psikososial. Objek kajian meliputi sebelas artikel ilmiah internasional yang membahas kesejahteraan finansial dari berbagai perspektif. Penelitian ini menggunakan metode tinjauan literatur sistematis dengan pendekatan PRISMA. Data dikumpulkan melalui seleksi artikel pada database ilmiah bereputasi dan dianalisis secara kualitatif berdasarkan tema-tema penelitian yang berulang. Hasil penelitian menunjukkan bahwa kesejahteraan finansial dipengaruhi oleh literasi keuangan, perilaku keuangan, status pekerjaan, pendidikan, peran keluarga, dan kemampuan adaptasi terhadap teknologi keuangan. Selain itu, kesejahteraan finansial juga terbukti berdampak pada kepuasan pernikahan dan kualitas hubungan sosial. Kesimpulan dari penelitian ini adalah bahwa kesejahteraan finansial merupakan konstruksi multidimensi yang tidak hanya dipengaruhi oleh faktor ekonomi, tetapi juga oleh perilaku, nilai keluarga, dan kesiapan digital individu. Penelitian ini merekomendasikan penguatan literasi keuangan berbasis perilaku dan teknologi, serta pengembangan model teoritis yang integratif untuk memahami kesejahteraan finansial secara lebih komprehensif.
The Role of Profitability in Moderating the Relationship between Environmental, Social, Governance (ESG) and Company Value Amalia, Hilda; Bertuah, Eka
Research Horizon Vol. 5 No. 4 (2025): Research Horizon - August 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.4.2025.781

Abstract

Growing awareness of Environmental, Social, and Governance (ESG) issues has made sustainability a key factor in corporate performance, influencing both stakeholder trust and financial outcomes. This study aims to analyze the influence of Environmental, Social, and Governance (ESG), profitability, and the interaction of both on the company’s value in issuers included in the LQ45 index on the Indonesia Stock Exchange (IDX) for the 2022 until 2024 period. The research sample comprises companies that are members of the LQ45 index, selected through a purposive sampling method. Data analysis was carried out using multiple linear regression. The results indicate that ESG has a significant impact on a company’s value, and the inclusion of profitability enhances the model’s ability to explain variations in company values. The value of the determination coefficient in all three models was in the range of 94%, indicating that the model has a very high ability to explain variations in the company’s value. In contrast, factors outside the model influence the remaining variation. The F-test in all three equations indicates that all independent variables collectively have a significant impact on the company’s value. However, this study has limitations because the sample consists only of LQ45 companies, so the results may not fully reflect the characteristics of all types of industries, given that ESG implications can differ in each sector.
The Influence of Service Quality and Brand Image on Repurchase Intention Mediated by Customer Satisfaction Lestari, Putri Indah Dwi; Bertuah, Eka
Journal of Current Research In Multidisciplinary Vol. 3 No. 2 (2025): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

The purpose of this study is to investigate the direct influence of service quality and brand image on customer satisfaction, to determine the direct influence of customer satisfaction, service quality and brand image, on repurchase intention. As well as the indirect influence of service quality and brand image on repurchase intention through customer satisfaction at Ayam Gepuk Pak Gembus (AGPG) outlets. Data collection was carried out using a questionnaire distributed online using Google Forms through social media such as Whatsapp and Instagram. The population in this study were all customers of AGPG outlets. The questionnaires collected were 190 respondents and the data were processed using the Smart PLS analysis tool. From the results of this study, it was found that service quality has a positive effect on customer satisfaction. Brand image has a positive effect on customer satisfaction. Customer satisfaction has a positive effect on repurchase intention. Service quality has no effect on repurchase intention. Brand image has a positive effect on repurchase intention. Service quality has an effect on repurchase intention through customer satisfaction. Finally, brand image has an effect on repurchase intention through customer satisfaction. Therefore, it is important for Ayam Gepuk Pak Gembus to improve the quality of service better with the aim of improving the brand image that has been formed at AGPG, so that customers will feel satisfied in visiting and purchasing at the outlet and have an interest in repurchasing products at the AGPG outlet.
The Influence of Brand Luxury, Customer Experience, and E-Wom on Purchasing Decisions Nurjihan, Syifa Rahmawati; Bertuah, Eka
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.3996

Abstract

The aims of the study is to examine and analyze the influence of luxury brands, customer experience, e-wom, partially or simultaneously on the purchase decision of Apple products, and to determine the most dominant variables in influencing purchasing decisions. The study used quantitative methods with sample respondents who were buyers of Apple products and used Apple products, operating inside or outside Jakarta, Bogor, Depok, Tangerang and Bekasi. The questionnaire collected 170 respondents, the data was then processed by multiple linear regression. Based on the results of the analysis, it is known that the variables of brand luxury, customer experience, and e-wom simultaneously have a positive and significant influence on purchasing decisions on Apple products. Partially, the variables of brand luxury, customer experience, and e-wom have proven to have a positive and significant influence on purchasing decisions on Apple products. Then in the results of the analysis, the e-wom variable is the most dominant variable
Pengaruh Social Media Marketing dan Product Quality terhadap Niat Pembelian Ulang melalui Brand Awareness pada Produk Kopi Kenangan Loreno, Cristhian; Bertuah, Eka
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh pemasaran media sosial dan kualitas produk terhadap niat pembelian ulang yang dimediasi oleh kesadaran merek pada konsumen Kopi Kenangan di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, yang melibatkan 150 responden yang dipilih secara purposive sampling dan pengumpulan data dilakukan menggunakan kuesioner yang disebarkan secara online menggunakan Google Form melalui media sosial seperti Whatsapp dan Instagram. Populasi dalam penelitian ini adalah seluruh pelanggan dari Kopi Kenangan. Pengolahan data dilakukan menggunakan teknik Structural Equation Modeling dengan Smart PLS. Dari hasil penelitian ini yang didapatkan bahwa pemasaran media sosial dan kualitas produk berpengaruh positif dan signifikan terhadap kesadaran merek. Selanjutnya, pemasaran media sosial, kualitas produk dan kesadaran merek juga berpengaruh positif terhadap niat pembelian ulang. Selain itu, kesadaran merek terbukti secara signifikan memediasi hubungan antara pemasaran media sosial dan kualitas produk terhadap niat pembelian ulang. Temuan ini menegaskan pentingnya strategi pemasaran media sosial yang efektif dan kualitas produk yang unggul dalam membangun kesadaran merek dan mendorong niat pembelian ulang konsumen pada industri minuman kopi lokal. Penelitian ini memberikan bukti empiris atas pengujian teori perilaku konsumen bahwa keputusan membeli dipengaruhi oleh gaya hidup,kualitas produk dan kepribadian.
Pengaruh Emotional Marketing dan Brand Image terhadap Loyalitas Pelanggan Melalui Brand Trust Wardana, Dimas Rafli Satia; Bertuah, Eka
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh emotional marketing dan brand image terhadap loyalitas pelanggan, dengan peran mediasi dari brand trust. Penelitian ini menggunakan metode dengan purposive sampling dengan mengikutsertakan 140 responden yang berdomisili Jabodetabek dan pernah menggunakan Honda Vario. Data yang sudah terkumpulkan melalui survei online menggunakan Google form dan dalam mengolah data serta menganalisis menggunakan PLS-SEM dengan bantuan perangkat lunak SmartPLS 4. Hasil dari penelitian ini menunjukkan bahwa emotional marketing berpengaruh positif terhadap brand trust. Selanjutnya, brand image yang terbukti berpengaruh positif terhadap brand trust. Namun, emotional marketing tidak berpengaruh signifikan terhadap loyalitas pelanggan. Selanjutnya, brand image memberikan pengaruh yang signifikan terhadap loyalitas pelanggan. Selanjutnya, brand trust memberikan pengaruh yang signifikan terhadap loyalitas pelanggan. Kemudian emotional marketing berpengaruh signifikan terhadap loyalitas pelanggan melalui brand trust. Selanjutnya, brand image memberikan pengaruh yang signifikan terhadap loyalitas pelanggan melalui brand trust. Penelitian ini diharapkan dapat menjadi dasar pertimbangan sekaligus evaluasi bagi perusahaan dalam upaya meningkatkan brand trust melalui berbagai startegi seperti emotional marketing dan brand image yang akan bertujuan untuk dapat mendorong dalam meningkatkan loyalitas pelanggan pada konsumen. Penelitian ini memberikan bukti atas pengujian empiris Teori Planned Behavior bahwa brand image dan emotional marketing membentuk sikap dan niat konsumen. Niat yang kuat dan kontrol perilaku akan mengarah pada tindakan aktual untuk konsumen percaya atas suatu merek. Brand trust menjadi bagian dari mekanisme psikologis yang membentuk intention menuju loyalitas.
Persepsi Manfaat, Persepsi Kemudahan dan Persepsi Risiko Terhadap Keputusan Minat Penggunaan Ulang E-Wallet OVO Rahmatiyani, Rahmatiyani; Bertuah, Eka
Jurnal Etnik: Ekonomi-Teknik Vol 2 No 5 (2023): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v2i5.196

Abstract

The revolution towards digitalization has changed most aspects of people's lives. Along with technological developments, new innovations are also needed that can make various activities more practical, efficient and comfortable, especially in the financial sector. New innovations are also needed, especially in the financial sector. The Covid-19 pandemic has limited all direct contact activities and has had an impact on changing people's habits towards the payment system from cash to non-cash. Technology Acceptance Model (TAM) is a research model conducted to analyze the factors that influence the use of information technology. This study aims to analyze the effect of perceived benefits, perceived convenience, perceived risk on interest in reusing Ovo e-wallet in this study using a quantitative research approach. The design of this study used survey measurements using a data collection tool using a questionnaire through a Likert scale. Based on the results of research that has been conducted online using Google Forms, questionnaires were distributed to respondents who have used the ovo e-wallet application at least 2 times or more than the last 6 months, then respondents are domiciled in DKI Jakarta and surrounding areas. Respondents who were collected in this study were 101 respondents, then the data was processed using the multiple linear regression method. The results of data analysis carried out with the help of SPSS software version 28.0.0.0 Based on the results of data analysis to measure the validity test in this study, the variables of perceived benefits, perceived convenience, perceived risk and interest in reusing OVO e-wallet were declared valid with significant values and reliability tests. by using Cronbach's Alpha coefficient that the four variables are declared reliable with a significance value. Then the classical assumption test is carried out which includes the Normality Test, Multicollinearity Test, and Heteroscedasticity Test. Based on the results of the analysis, it is known that the perceived benefits variable, perceived convenience simultaneously and partially have a positive and significant effect on the interest in reusing the ovo e-wallet, while the risk perception variable has no effect on interest. in reusing ovo e-wallet. Determination (R2) based on the value can be seen from the analysis of the effect of perceived benefits, perceived comfort, perceived risk of interest in reusing ovo e-wallet with a value of 0.524. The dependent variable to determine the results of the statistical test showed that the hypothesis was accepted, namely perceived benefits, perceived convenience, interest in reuse, while the hypothesis was rejected, namely perceived risk because it had no significant effect. Then from the analysis results obtained that the perceived benefit variable is the dominant variable..
Pengaruh Solvabilitas Dan Ukuran Perusahaan Terhadap Return Saham Dengan Profitabilitas Sebagai Variabel Intervening Pada Perusahaan Sektor Kesehatan Yang Terdaftar Di Bursa Efek Indonesia Tahun 2019-2021 Dwi Yudiono; Angga Negoro, Dhimas; Bertuah, Eka
Jurnal Ilmiah Ekonomi Global Masa Kini Vol. 15 No. 1 (2024): Vol 15, No 1
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiegmk.v15i1.3993

Abstract

This study aims to examine and analyze the effect of solvency ratios and company size on stock returns by using profitability as an intervening variable in health sector companies listed on the Indonesia Stock Exchange for the 2019-2021 period. Using a quantitative descriptive approach, the population in this study were 21 companies belonging to the health sector (IDXHealth) on the Indonesia Stock Exchange. With purposive sampling, the final sample used is 16 companies. Observations were carried out for 3 years in a quarterly period so that 16 companies were multiplied by 12 quarterly periods so that 192 observations were obtained. After the data in the study were collected, then data analysis was carried out using statistical software tools consisting of descriptive analysis methods, correlation tests, regression tests, classical assumption tests, model tests and direct and indirect effect tests/intervening tests. The results showed that solvency has an effect on profitability, while firm size has no effect on profitability. Meanwhile testing the model on factors that affect stock returns, GLS (Generalized Least Square) is a fit model. The test results show that profitability affects stock returns and profitability can mediate solvency, but cannot mediate firm size on stock returns. Keywords : Solvency, Profitability, Firm Size, Stock Returns
Factor Determinant Profitability and Financial Distress of Non-Financial Sector Companies in Indonesia Agustin, Happyta; Bertuah, Eka
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 3 (2024): Artikel Research July 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i3.2193

Abstract

This study aims to examine the determinants of financial distress of non-financial sector companies in Indonesia during the Covid 19 pandemic and test whether company profitability can mediate financial performance on the possibility of financial distress. The sampling technique was purposive sampling, namely non-financial sector companies that experienced negative operating profit during 2020 and 2021. The analysis technique used is panel data regression analysis. The results showed that sales growth has a positive impact on profitability and DER has a negative impact on profitability. While TATO has a positive effect on Financial Distress. This study also shows that profitability cannot mediate financial performance on financial distress. This study contributes to the testing of signalling theory, where information on sales growth and corporate capital structure affects the company's profitability. In addition the company's very limited ability to manage its assets during Covid 19 conditions affects the possibility of financial distress.
Perancangan Model Peramalan Permintaan dalam Menentukan Persediaan Paling Ekonomis Febrianto, Dito Tri; Bertuah, Eka
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 2 (2024)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i2.3949

Abstract

Penelitian ini berupa penelitian deskriptif kuantitatif dengan pendekatan komparatif yang bertujuan untuk melakukan perancangan model peramalan pada permintaan spare part jenis tyre untuk menentukan persediaan yang paling ekonomis di gudang GSE Maintenance. Peramalan permintaan dilakukan dengan tiga metode yaitu Croston, Syntetos Boylan Approximation dan Single Exponential Smoothing. Hasil peramalan pada permintaan dipilih berdasarkan tingkat kesalahan terkecil dengan Mean Absolute Deviation. Hasil peramalan permintaan ini yang menjadi dasar perhitungan Metode Probabilistik dalam menentukan service level, safety stock, reorder point, kuantitas pemesanan dan biaya stock out atau backorder. Hasil pada penelitian ini menunjukkan bahwa total biaya persediaan model perhitungan memiliki biaya yang lebih kecil jika dibandingkan dengan total biaya persediaan pada kebijakan yang digunakan perusahaan. Pada penelitian ini juga menemukan jika perhitungan safety stock dan reorder point yang tepat bisa meningkatkan efisiensi biaya persediaan dalam memenuhi permintaan
Co-Authors Abdurahman Abdurrahman Abdurrahman Abdurrahman Agus Munandar Agustin, Happyta Akshay, F. X. John Alfian Yudha Sasongko Amelia Ibnu Wasiat, Friana Angga Negoro, Dhimas Anhar, Febri Ari Anggarani Winadi Prasetyoning Tyas Awliya, Aldy Budianto, Endi Trimawan Denissa Natalia Derudebu Talunohi Desy Prastyani Dwi Yudiono Efriska Simangunsang Elizabeth Hutami Widowati Erni Komalasari Febrianto, Dito Tri Gigieh Giri Putra Prianika Hikmah Ramadhani Hilda Amalia Hotman Dufeb Halomoan Oppusunggu Indra Sakti Jonathan, Ignatius Jong Sandy Jurnal Pepadu Kamila, Nurul Kartika Dewi Djunaedi, Mira Kartika Sitorus Kevin Suparta Kristina Novianti Kurniawan, Surya Dwi Lestari, Putri Indah Dwi Loreno, Cristhian Noel Singgih Haryo Pradono Novera Kristiani Nurjihan, Syifa Rahmawati Nurlinda, R.A. Nurlinda, RA Pangaribuan, Meiko Andreas R. A. Nurlinda RA Nurlinda Raden Ajeng Nurlinda Raden Ayu Nurlinda Rahmatiyani, Rahmatiyani RILLA GANTINO Robin Robin, Robin Rojuaniah Rojuaniah Sapto Jumono Senima, Teklaudi Kurniati Setiyati, Ritta Suharna, Jaka Sunjaya, Robi Surya Dwi Kurniawan Ummanah Ummanah, Ummanah Wardana, Dimas Rafli Satia Wini Agustin WPT, Ari Anggarani Yandi Ikadarma