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All Journal Jurnal Dimensi DKV Seni Rupa dan Desain Journal of Pragmatics Research
Sigied Himawan Yudhanto
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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TINJAUAN KEMASAN PRODUK UMKM PADA DESTINATION BRANDING KOTA SOLO Nidyah Widyamurti; Hermansyah Muttaqin; Jauhari; Sigied Himawan Yudhanto; Arif Ranu Wicaksono; Lalita Gilang
Jurnal Dimensi DKV Seni Rupa dan Desain Vol. 7 No. 1 (2022): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2296.233 KB)

Abstract

Abstract  MSMEs’ Product Packaging Review on Solo’s Destination Branding. With its designation (Solo.red) as the City of Culture, Solo has a distinct image and its positioning on the Indonesian tourism map, which is very appealing if showcased on the packaging of its souvenir products.  MSMEs' processed food products are souvenirs that tourists find attractive when visiting a tourist destination. Packaging that promotes regional specialties commonly encourages tourists to purchase products. The product packaging can include storytelling about the areas visited, but this strategy is not used for all MSMEs' processed food products. The identification of design elements on the packaging and the literature study on how to package processed food according to government legality for processed food products of SMEs were performed in this study to investigate the implementation of the destination branding concept of Solo as a City of Culture on the packaging of souvenir products. It is expected that packaging labels developed with such a strategy empower MSMEs and support their products to become the spearheads in the tourism sector in Solo City.   Keywords: processed food products, packaging, MSMEs, destination branding   Abstrak Tinjauan Kemasan Produk UMKM pada Destination Branding Kota Solo. Dengan penetapan Kota Surakarta (Solo.red) sebagai Kota Budaya, Solo mempunyai citra khas dan positioning tersendiri dalam peta pariwisata Indonesia yang akan sangat menarik apabila ditampilkan dalam kemasan produk oleh-olehnya. Produk makanan olahan UMKM merupakan produk oleh-oleh yang cukup diminati wisatawan saat mengunjungi suatu destinasi wisata. Kemasan yang menampilkan kekhasan daerah seringkali mendorong pembelian produk oleh wisatawan. Kemasan produk bisa menampilkan storytelling atas daerah yang dikunjungi, tapi tidak semua produk makanan olahan UMKM dikemas dengan strategi demikian. Identifikasi atas elemen-elemen desain pada kemasan dan studi literatur tentang cara pengemasan makanan olahan sesuai legalitas pemerintah atas produk makanan olahan UMKM dalam penelitian ini dilakukan untuk melihat implementasi konsep destination branding Kota Solo sebagai Kota Budaya pada kemasan produk oleh-olehnya. Diharapkan, Label kemasan dengan strategi demikian akan membuat UMKM semakin berdaya dan produk mereka mampu menjadi ujung tombak dalam bidang pariwisata di Kota Solo. Kata kunci: produk makanan olahan, kemasan, UMKM, destination branding
The Role of Digital Media in Building the Image of Saka Tunggal Mosque: A Media Discourse Analysis Muttaqin, Hermansyah; Sigied Himawan Yudhanto
Journal of Pragmatics Research Vol. 7 No. 2 (2025): Journal of Pragmatics Research
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jopr.v7i2.264-285

Abstract

In today's digital world, online media significantly shapes our perception of cultural and religious sites. For example, the Saka Tunggal Mosque. The Saka Tunggal Mosque, one of Indonesia's oldest mosques, is a prime example. The digital sphere has profoundly influenced its image. This study delves into the unique digital narrative surrounding the Saka Tunggal Mosque, employing a Media Discourse Analysis approach. Using a descriptive qualitative methodology, we will analyze data from social media, news websites, and Islamic blogs, all through the lens of Norman Fairclough's Critical Discourse Analysis in 3 stages: Text Analysis (Description), Discursive Practice (Interpretation), Social Practice (Explanation). We aim to understand how this unique digital narrative is created and shared. The findings of this study reveal that digital media weaves narratives that highlight religious tourism, heritage preservation, and Islamic spirituality, thereby influencing public perception of the Saka Tunggal Mosque. However, there are challenges, such as the risk of historical inaccuracy due to the spread of unverified information and the potential loss of the authentic meaning of the mosque amidst the commercialization of tourism. Ultimately, this study explains how digital media acts as a bridge in shaping the identity of a religious place and suggests ways to improve digital communication strategies to maintain its historical meaning.
Co-Authors Arif Ranu Wicaksono Hermansyah Muttaqin Hermansyah Muttaqin, Hermansyah Jauhari Lalita Gilang Nidyah Widyamurti