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All Journal Jurnal EMT KITA The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) International Journal of Social Science and Business IJIEEB : International Journal of Integrated Education, Engineering and Business Proceeding of World Conference Jurnal Ilmiah Edunomika (JIE) Madaniya JURNAL EKONOMI (JE) Quantitative Economics and Management Studies FINANCE : International Journal Of Management Finance JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Riset Multidisiplin Edukasi
Sengguruh Nilowardono
Department Of Management Faculty Of Economics And Business Narotama University, Surabaya, Indonesia
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Proceeding of World Conference

 1 
THE EFFECT OF SOCIAL MEDIA MARKETING, TRUST BRAND, AND WORD OF MOUTH ON PURCHASE DECISIONS (CASE STUDY AT REAL B DISTRO SURABAYA). Risky Bahrudin Yusuf; Sengguruh Nilowardono
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.354 KB) | DOI: 10.29138/prd.v1i2.151

Abstract

The intention of consumer purchases is the willingness of a product to buy the goods they want. this is a strong determinant in the purchase of a product or brand. Therefore this study aims to analyze whethervariables social media marketing, brand trust, word of mouth can influence purchasing decisions to buy various Persebaya attribute products that are sold at Real B Distro Surabaya. This research is quantitative research with a sample of 160 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results showed that the three hypotheses proposed had a significant and supportive effect.
THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER LOYALTY IN THE CAMEL BRAND ACTIVE SHOES AT SOGO TUNJUNGAN PLAZA IV SURABAYA Diana Deta Sari; Sengguruh Nilowardono; Ani Wulandari
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.121 KB) | DOI: 10.29138/prd.v1i2.158

Abstract

ABSTRACT This study aims to analyze the effect of brand image and brand trust on customer loyalty in the Camel brand Active Shoes at Sogo Tunjungan Plaza IV Surabaya. This research is quantitative research. Population and sample based on questionnaire distribution to consumers who have made a repeat purchase, have had it before, and visited the Camel brand Active Shoes product site at Sogo Tunjungan Plaza IV Surabaya many as 160 respondents. Furthermore, there are three variables used in this study, namely : brand image (X1), brand trust (X2), and customer loyalty (Y). The results show that the variable brand image (X1) has a significant effect partially on customer loyalty, while the variable brand trust (X2) has a significant effect partially on customer loyalty. Research the results variables brand image and brand trust have a significant effect simultaneously on customer loyalty in the Camel brand Active Shoes at Sogo Tunjungan Plaza IV Surabaya. Data collection techniques using interviews, observation and questionnaires. Analysis of the data used is validity test, reliability test, classic assumption test, multiple linear analysis test and hypothesis test.
The Influence of Product Quality, Brand Image and Promotion on The Purchase Decision of 3second Fashion Rindi Rindi; Dr. Sengguruh Nilowardono; Agus Sukoco; Iga Aju Nitya Dharmani; Joko Suyono
Journal of World Conference (JWC) Vol. 3 No. 6 (2021): November 2021
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product quality, brand image and promotion on purchasing decisions of 3second Fashion Royal Plaza Surabaya fashion. A quantitative approach is used to answer the problems in this study, using 100 respondents. The analysis technique used is multiple linear regression analysis. The results show that, 1) Product quality influences purchasing decisions for the 3second Fashion Royal Plaza Surabaya fashion so that H1 is accepted. That is, the better the quality of the products sold, the higher the decision to buy the product. 2) Brand image influences purchasing decisions for 3second Fashion Royal Plaza Surabaya fashion so that H2 is accepted. That is, the better the brand image that is embedded in the minds of consumers, the decision to buy a product is increasing. 3) Promotion has an effect on purchasing decisions for 3second Fashion Royal Plaza Surabaya fashion so that H3 is accepted. That is, the more maximum promotional efforts made by the company, the decision to buy the product will increase. and 4) Product quality, brand image and promotion influence the purchasing decision of the 3second Fashion Royal Plaza Surabaya fashion so that H4 is accepted. That is, the existence of products with high quality, good brand image and maximum and well-targeted promotions will have an impact on increasing consumer purchasing decisions.
Co-Authors Agus Sukoco Ainil Mardiah Ani Wulandari Arimbawa, I Gede Ariyanto Setyoaji Catur Rachmad Susetyo Chandra, Dharnita Che Zalina bt Zulkifli Dharlinda Suri, Dharlinda Diana Deta Sari Dipa Teruna Awaloedin Gina Alivea Oryza I Gede Arimbawa I Putu Artaya Iga Aju Nitya Dharmani Irawan, Rega Irsa Izzakud Wahasanah Joko Suyono Kamisutara, Made Kushariyadi Kushariyadi Miftahur Rochman Muji Utomo Novita Alfian Prama Wildan Ardiansyah Puspa Rini Puspa Rini, Puspa Putri, Sarah Wahyu Darmawan Geraldine Putu Imam Kristianto Ratna Juwita Permata Nanda Rega Irsa Irawan Rindi Rindi Risky Bahrudin Yusuf Sarah Wahyu Darmawan Geraldine Putri Sattar Sattar Susetyo, Catur Rachmad Vincent Audi Santoso Wasana Boonsong Widya Avila Kristiati Wulandari, Ani Yuni Rahmawati