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All Journal Jurnal Akuntansi dan Pajak ABDIMAS SILIWANGI International Journal of Social Science and Business JURISMA: Jurnal Riset Bisnis & Manajemen JPIB : Jurnal Psikologi Islam dan Budaya Reswara: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Syariah dan Bisnis PUBLICA: Jurnal Pengabdian Masyarakat eJEBA
Rina Masruroh
Universitas Kuningan, West Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Berdayakan UMKM: Strategi Maju dengan Pemasaran Digital Di Desa Kadugede Kecamatan Kadugede Kabupaten Kuningan welyhadigunawan, welyhadigunawa; Rina Masruroh; Micki Watulandi
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2024): PUBLICA: Jurnal Pengabdian Kepada Masyarakat, Agustus 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v2i3.47

Abstract

The community service program with the title "Empowering MSMEs: Forward Strategies with Digital Marketing in Kadugede Village, Kadugede District, Kuningan Regency" aims to empower micro, small, and medium enterprises (MSMEs) in the region through the use of digital technology in marketing strategies. MSMEs in Kadugede Village are faced with the challenge of limited knowledge and skills in accessing a wider market using digital platforms, as well as obstacles in technology adaptation. This program is carried out with a training, mentoring, and consulting approach that focuses on improving digital literacy, the use of social media, marketplaces, and website management to maximize product promotion and sales. Collaboration with various parties such as the local government and the digital community also supports the effectiveness of the program.
Peran Disiplin Kerja dalam Meningkatkan Kinerja Pegawai: (The Role of Work Discipline to Improve Employee Performance) Rina Masruroh; Munir Nur Komarudin; Wely Hadi Gunawan; Iskandar Iskandar; Hepi Novita Dewi
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 10 No. 2 (2023): e-JEBA Volume 10 Number 2 Year 2023
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v10i2.42880

Abstract

This research aims to examine the role of work discipline as an intervening variable on the effect of relward and punishment on employee performance. Respondents in this research were BUMD employees in Kuningan Regency as 60 people. Analysis in research used path analysis which is used to examine the indirect effect of relward and punishment on employee performance through work discipline as an intelligence variable by using the Statistical Program for Social Sciences (SPSS) version 23. This research instrument was in the form of a questionnaire which contained statements and was distributed directly to the respondents. The research results show that (1) Rewards have a positive and significant effect on employee performance, (2) Punishment has a positive and significant effect on employee performance, (3) Reward has a positive and significant effect on work discipline, (4) Punishment has a positive and significant effect on work discipline, (5) Work discipline has a positive and significant effect on employee performance, (6) work discipline mediates the effect of reward on performance but work discipline does not mediate the effect of punishment on employee performance
Co-Authors Aini Nursafaah Anggi Yuliani Aris Budiman Bunga Azzarri Dadang Suhardi Dini Hariyati Adam Dodi, Dodi Hasna Esa Nisrina Hepi Novita Dewi Iskandar Iskandar Iskandar Iskandar Komarudin, Munir Nur Micki Watulandi Muhammad Irsyad Faruq Muhammad Musyfiq Muflih Munir Nur Komarudin Nico Irawan Oding Syarifudin Pitriani Pitriani R.Indra Kusuma Jaya Siti Fildzah Karamina Putri Siti Khairun Nisa Siti Sa'adah Nurlatifah Wachjuni Wely Hadi Gunawan Wely Hadi Gunawan welyhadigunawan, welyhadigunawa Yasir Maulana Zulkifli Musannip Efendi Siregar