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All Journal Techno.Com: Jurnal Teknologi Informasi JURNAL PENDIDIKAN GLASSER Jurnal Onoma: Pendidikan, Bahasa, dan Sastra JSAI (Journal Scientific and Applied Informatics) Bulletin of Information Technology (BIT) Jurnal Signal Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Informatika Polinema (JIP)
Salma P. Nua
Universitas Ichsan Gorontalo
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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MARKETING COMMUNICATION STRATEGY OF AIRPLANE TICKET SALES AT PT.TX TOUR AND TRAVEL GORONTALO BRANCH Ade Safitri Biludi; Andi Subhan; Salma P Nua; Ramansyah Ramansyah
JURNAL SIGNAL Vol 11 No 1 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v11i1.8101

Abstract

Communication in the business world is significantly considered capable of overcoming various problems faced by a company.  Various strategies are needed to survive every business challenge today.  Communication strategies play a significant role in marketing goods or services. This study aims to find and analyze the marketing communication strategy of airplane ticket sales at PT TX Tour and Travel Gorontalo Branch. This study applies a descriptive qualitative method. Data collection is done through observation and interviews. The result of this study is that the owner and employees of the company have carried out some marketing communication strategies (Morissan, 2010), namely: 1) Direct marketing through direct offers to potential customers of products or services. 2) Sales promotion is carried out through discounts for a minimum purchase of 20 airplane tickets. 3) Advertising is carried out actively in the form of promotions on social media. 4) Personal selling carried out is in the form of face-to-face communication with customers walking in directly. 5) Public Relations is only carried out through public relations activities with a general pattern because PT TX Tour and Travel Gorontalo Branch does not have a special public relations division. Marketing communication applied by PT TX Tour and Travel Gorontalo Branch has the strength to survive amid development and competition. However, PT TX Tour and Travel Gorontalo Branch still has weaknesses that need to be improved again with new, more innovative strategic planning techniques to face competition in the travel tourism business. Keywords: marketing communication, airplane ticket sales
Implementasi Backward Chaining untuk Mendeteksi Tingkat Stres Belajar Siswa SMK Kamase, Hamka Witri; Salim, M; Pnua, Salma
Jurnal Informatika Polinema Vol. 11 No. 3 (2025): Vol. 11 No. 3 (2025)
Publisher : UPT P2M State Polytechnic of Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jip.v11i3.7245

Abstract

Stres belajar merupakan salah satu permasalahan psikologis yang umum dialami siswa, terutama di tingkat Sekolah Menengah Kejuruan (SMK) yang memiliki beban akademik dan praktik kejuruan secara bersamaan. Keterbatasan waktu dan sumber daya menyebabkan proses deteksi tingkat stres secara manual oleh guru Bimbingan Konseling (BK) menjadi tidak optimal. Penelitian ini bertujuan untuk mengembangkan sebuah sistem pakar berbasis web yang mampu mendeteksi tingkat stres belajar siswa SMK secara cepat dan akurat menggunakan algoritma backward chaining. Penelitian ini menggunakan metode Research and Development (R&D) dengan pengumpulan data melalui observasi dan wawancara bersama guru BK untuk menyusun basis pengetahuan berupa gejala dan aturan inferensi. Sistem dirancang menggunakan bahasa pemrograman PHP dan basis data MySQL, serta diuji melalui white box dan black box testing untuk memastikan keakuratan logika dan fungsionalitas sistem. Hasil pengujian menunjukkan bahwa sistem mampu mengklasifikasikan lima tingkatan stres secara tepat berdasarkan input gejala siswa, serta memberikan saran penanganan sesuai tingkat stres yang terdeteksi. Sistem ini terbukti efisien dan relevan digunakan sebagai alat bantu guru BK dalam proses identifikasi awal stres belajar siswa. Penelitian ini berkontribusi pada pemanfaatan sistem pakar dalam bidang pendidikan, khususnya dalam pengambilan keputusan berbasis gejala psikologis siswa. Di masa mendatang, sistem ini dapat dikembangkan lebih lanjut melalui integrasi teknologi mobile dan kecerdasan buatan berbasis data historis
Co-Authors Ade Safitri Biludi Adrian Kede Andi Subhan Citra Yustitya Gobel Inda Febriani Ali Kamase, Hamka Witri M Salim Muh Syaiful Ramansyah Ramansyah Salim, M salim, Muh Santawali Santawali Sennung, Bahtiar Sulistiawati Rahayu Ahmad Syaiful, Muh Tolapa, Minarni