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All Journal Business, Economics and Entrepreneurship Management Studies and Entrepreneurship Journal (MSEJ) JEM : Jurnal Equilibrium Manajemen
Adi Mursalin
Universitas Panca Bhakti
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Impact Of Webrooming On Search Process Satisfaction: The Mediating Role Of User Generated Content On Skincare Product Users In Pontianak City Charisa Tamariska Yiswi; Windi Pratiwi; Adi Mursalin
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i1.7006

Abstract

Nowadays, many people are switching from conventional shopping to digital shopping. Even so, online shopping is considered unsafe for the public. Many consumers search for information on the internet before shopping in physical stores. The purpose of this study is to investigate how webrooming influences search process satisfaction and determine the influence of webrooming on user generated content and search process satisfaction among skincare product users. This research is quantitative research. The population in this research is all consumers using skincare products in Pontianak City who experience webrooming in the shopping process. In this study, the number of samples used was 137 respondents using purposive sampling as a sampling technique. Sampling location in Pontianak City. The results obtained from this research found that webrooming had a significant and positive influence on search process satisfaction, then user generated content had a significant and positive influence on search process satisfaction, then user generated content also had a significant and positive influence in mediating the influence of webrooming on search process satisfaction.
Peran Sikap Terhadap Lingkungan Pada Hubungan Antara Kemasan Keberlanjutan Dan Keputusan Pembelian Produk Avoskin Di Kota Pontianak Della Meliska; Adi Mursalin; Puty Febriasari
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 12 No 1 (2026): Vol 12 No 1 (2026): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v12i1.638

Abstract

Environmental issues such as plastic waste, global warming, marine pollution, and deforestation continue to worsen and are a shared human responsibility. This study aims to analyze the effect of sustainable packaging on purchasing decisions, with attitudes toward the environment as a mediating variable. The research employed a quantitative approach with statistical data analysis to produce objective results. Findings show that sustainable packaging has a positive and significant impact on attitudes toward the environment, meaning consumers respond more positively when they perceive product packaging as sustainable. However, attitudes toward the environment were not proven to significantly influence purchasing decisions, indicating that positive views on environmental issues do not always translate into buying behavior. Conversely, sustainable packaging directly and significantly affects purchasing decisions, suggesting that packaging plays a stronger role in encouraging consumers to make purchases. Mediation analysis further confirms that attitudes toward the environment do not mediate the relationship between sustainable packaging and purchasing decisions, emphasizing that the impact of packaging is more direct and independent
Peran Niat Pembelian Hijau Dalam Memediasi Hubungan Antara Pengetahuan Produk Hijau, Kepercayaan Hijau Terhadap Keputusan Pembelian Produk Skincare Avoskin Dessiliya; Adi Mursalin; Muchammad Ariffin
Business, Economics dan Entrepreneurship Vol 7 No 2 (2025): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/bee.v7i2.1067

Abstract

Green products, which are environmentally friendly and sustainable, have become a choice for consumers who care about the environmental impact of their consumption. However, the decision to purchase green products is influenced not only by consumers' knowledge of the products but also by their level of trust in the green claims made. This study aims to examine how green purchase intention mediates the relationship between knowledge of green products and green trust on a person's purchase decision. The research method uses a quantitative exploratory approach with the distribution of questionnaires to 147 respondents and is analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 3.0. The results indicate that knowledge of green products and green trust have a positive and significant effect on purchase decisions, both directly and indirectly through purchase intention. Mediation testing using the bootstrapping approach shows that purchase intention is able to partially mediate the relationship between knowledge, trust in purchase decisions. These findings indicate that increasing consumer knowledge and trust in green products needs to be accompanied by efforts to build strong purchase intentions in order to encourage sustainable purchasing decisions.
Co-Authors Charisa Tamariska Yiswi Della Meliska Dessiliya Muchammad Ariffin Puty Febriasari Windi Pratiwi