Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) JEM : Jurnal Equilibrium Manajemen
Adi Mursalin
Universitas Panca Bhakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Impact Of Webrooming On Search Process Satisfaction: The Mediating Role Of User Generated Content On Skincare Product Users In Pontianak City Charisa Tamariska Yiswi; Windi Pratiwi; Adi Mursalin
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i1.7006

Abstract

Nowadays, many people are switching from conventional shopping to digital shopping. Even so, online shopping is considered unsafe for the public. Many consumers search for information on the internet before shopping in physical stores. The purpose of this study is to investigate how webrooming influences search process satisfaction and determine the influence of webrooming on user generated content and search process satisfaction among skincare product users. This research is quantitative research. The population in this research is all consumers using skincare products in Pontianak City who experience webrooming in the shopping process. In this study, the number of samples used was 137 respondents using purposive sampling as a sampling technique. Sampling location in Pontianak City. The results obtained from this research found that webrooming had a significant and positive influence on search process satisfaction, then user generated content had a significant and positive influence on search process satisfaction, then user generated content also had a significant and positive influence in mediating the influence of webrooming on search process satisfaction.
Peran Sikap Terhadap Lingkungan Pada Hubungan Antara Kemasan Keberlanjutan Dan Keputusan Pembelian Produk Avoskin Di Kota Pontianak Della Meliska; Adi Mursalin; Puty Febriasari
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 12 No 1 (2026): Vol 12 No 1 (2026): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v12i1.638

Abstract

Environmental issues such as plastic waste, global warming, marine pollution, and deforestation continue to worsen and are a shared human responsibility. This study aims to analyze the effect of sustainable packaging on purchasing decisions, with attitudes toward the environment as a mediating variable. The research employed a quantitative approach with statistical data analysis to produce objective results. Findings show that sustainable packaging has a positive and significant impact on attitudes toward the environment, meaning consumers respond more positively when they perceive product packaging as sustainable. However, attitudes toward the environment were not proven to significantly influence purchasing decisions, indicating that positive views on environmental issues do not always translate into buying behavior. Conversely, sustainable packaging directly and significantly affects purchasing decisions, suggesting that packaging plays a stronger role in encouraging consumers to make purchases. Mediation analysis further confirms that attitudes toward the environment do not mediate the relationship between sustainable packaging and purchasing decisions, emphasizing that the impact of packaging is more direct and independent
Co-Authors Charisa Tamariska Yiswi Della Meliska Puty Febriasari Windi Pratiwi