Article Per Year (5 Year)
p-Index From 2020 - 2025
2.522
P-Index
This Author published in this journals
All Journal Techno.Com: Jurnal Teknologi Informasi Jurnal Simetris Teika TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal sistem informasi, Teknologi informasi dan komputer JOIV : International Journal on Informatics Visualization Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Eksplora Informatika Informatik : Jurnal Ilmu Komputer bit-Tech JISA (Jurnal Informatika dan Sains) Informatics and Digital Expert (INDEX) ABDIKOM Jurnal Sistem Informasi dan Aplikasi
Tjahjanto, Tjahjanto
UPN Veteran Jakarta
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JOIV : International Journal on Informatics Visualization

 1 
The Extension of the UTAUT2 Model: A Case Study of Indonesian SMEs Acceptance of Social Commerce Arista, Artika; Tjahjanto, Tjahjanto; Ernawati, Iin; Purabaya, Rudhy Ho; Abdullah, Engku Fadzli Hasan Syed
JOIV : International Journal on Informatics Visualization Vol 7, No 4 (2023)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.7.4.1847

Abstract

An entirely updated e-commerce platform referred to as Social Commerce was developed in response to the rise in social media use. Social commerce integrates interactions between buyers and sellers made possible by social media platforms and Web 2.0 technology. It is frequently seen as a subfield of e-commerce. Social commerce has been successfully introduced in developing countries. Many businesses around the world are small and medium enterprises (SMEs). For instance, SMEs in Indonesia can contribute up to 60.34% of the country's GDP and have a substantial labor pool. Using social commerce as an e-commerce platform can significantly improve the operational efficiency of small and medium-sized enterprises (SMEs). However, little empirical research has specifically examined how SMEs embrace social commerce. Given the high level of concern, further research is required. Therefore, the current study experimentally examined how local SMEs in rural Indonesia introduced social commerce. The study was modeled using the Unified Theory of Technology Acceptance and Use (UTAUT) 2 model and several previous studies. SmartPLS 4 software was used to model and evaluate data using partial least squares structural equation modeling (PLS-SEM). The findings of the 114 samples showed that relative advantage, social support, facilitation conditions, and the government's support of social commerce influenced behavioral intention to use social commerce. Behavioral intention to use social commerce influences the actual use of social commerce. The findings of this study can help local governments and policymakers develop social trade promotion regulations to help potential SMEs and entrepreneurs gain long-term business support.
Co-Authors Abdullah, Engku Fadzli Hasan Syed Adha, Rizki Adianta Sebayang, Adianta Artika Arista Asep Arifyan Bambang Saras Yulistiawan Benhard Sitohang Deni Mahdiana Destiana, Nadia Erly Krisnanik Ermatita - Ernawati, Iin Farah Chikita Venna Febrian Nanda Pratama Gatot Tri Pranoto Helena Nurramdhani Idah Yuniasih Jasmin Maula Putri khafanofa, widya Kraugusteeliana Kraugusteeliana Mohammad Kasyful Anwar Nurul Aisyah Rahmawati, Defita Rais Ruli, Ahmad Rosdiyanto, Roynaldy Rudhy Ho Purabaya Samidi Samidi Sintaria Sembiring Sudarso Kaderi Wiryono Syafran Nurrahman Tri Wahyono , Bambang Yoshita, Andrea Berliani