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All Journal Jurnal Bisnis International conference on Information Technology and Business (ICITB) Jurnal Teknologi Informasi dan Bisnis Pengabdian Masyarakat Darmajaya Prosiding Seminar Nasional Darmajaya Abdi Masya Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Pengabdian Masyarakat Tapis Berseri Jurnal Sistem Informasi dan Manajemen
Betty Magdalena, Betty
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mechanical Engineering Social Sciences Other

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Optimalisasi Identitas Visual Umkm Kerupuk Tahu Bagus Hasby Melalui Desain Logo Dan Kemasan Produk Magdalena, Betty; Riyan Utama, Riyadini; De Yusa, Viola
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edition Oktober)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpmtb.v4i2.166

Abstract

This community service program aims to optimize the visual identity of the Micro, Small, and Medium Enterprise (MSME) Kerupuk Tahu Bagus Hasby through the development of a more attractive and functional logo and product packaging design. The main issue faced by the partner is the absence of a consistent visual identity, which makes the product difficult to distinguish from competitors and reduces its market appeal. The implementation methods include field observation, interviews with the business owner, design needs analysis, and the creation of logo and packaging concepts based on appropriate graphic design principles. The results show that the new logo provides a more professional and recognizable brand image, while the redesigned packaging enhances aesthetic value, product information clarity, and overall marketability. The application of this visual identity also helps the partner strengthen branding efforts and expand product promotion. Thus, this community service activity contributes significantly to improving the visual quality and competitiveness of Kerupuk Tahu Bagus Hasby.
Co-Authors A.A. Ketut Agung Cahyawan W Alfian, Firmansyah Yunialfi Alfian, Firmansyah Yunialfi Aminah Aminah Andi Desfiandi De Yusa, Viola Dewi, Rahma Fatimah , Nurul Febriani, Fenti Ita Fionita Linda Septarina, Linda M, Meliyanti Meizary, Ary Mieke Rahayu Muhammad Rafiq Nugroho, Risky Purwaningsih, Amalia Riyan Utama, Riyadini Rohmah, Alfira Dewi Suwandi Suwandi Suwandi Utami, Riyandini Riyan Wibaselppa, Anggawidia Widjayanti , Yoan Budi Winata, Andri Yuli Yanti Yusa, Viola De Yusa, viola De Zuriana, Zuriana