Aning Ayu Kusumawati, Aning Ayu
Fakultas Adab UIN Sunan Kalijaga Yogyakarta

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Pencitraan Perempuan Islami dalam Iklan Komersial (Analisis Semiotika) Ubaidillah, Ubaidillah; Herniti, Ening; Kusumawati, Aning Ayu
Musawa Jurnal Studi Gender dan Islam Vol. 16 No. 1 (2017)
Publisher : Sunan Kalijaga State Islamic University & The Asia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/musawa.2017.161.1-17

Abstract

Women in commercial advertising is needed to strengthen the marketability of a product. Therefore, created an imaging. Imaging Islamic women looks at some of the products Wardah, Citra, and Sunsilk shampoo. This paper describes the interpretation of the iconic, meaning indeksional, and symbols in commercial advertisements. The data were taken form youtube, documented by data transcription, and then analyzed by using theory semiotics Charles Sanders Peirce. The conclusion of this study shows that the Islamic women imaged by Wardah, Citra, and Sunsilk in iconic interpretation is (1) an egalitarian, (2) care, (3) non-discriminatory, (4) sportsmanship, and (3) always grateful. Women islami within the meaning indeksional are (1) more confident, (2) always happy, (3) to inspire, (4) are free to move, (5) clean inwardly and outwardly, (6) reach freedom without violating limits, (7 ) hospitable, (8) has appeal, and (9) have a sense of comfort. Meanwhile, women's Islamic imaged in symbolic meaning is (1) Islamic, both verbal and nonverbal, (2) class high social, (3) a humanist, (4) domiciled equivalent, (5) maintain pluralism, (6) a valuable, and (7) white shine.[Wanita dalam iklan komersial sanagt penting untuk memperkuat pasar suatu produk. Untuk itu, menciptakan cit- ra perempuan dalam suatu produk menjadi signifikan. Citra wanita Islam bisa dilihat pada produk sampo Ward- ah, Citra, dan Sunsilk. Artikel ini menjelaskan interpretasi dari makna ikonik,indeks dan simbolik dalam iklan komersial tersebut. Data diambil dari youtube, ditranskripsikan dan kemudian dianalisis dengan menggunakan teori semiotika Charles Sanders Peirce. Kesimpulan menunjukkan bahwa citra wanita Islam di iklan tersebut dalam penafsiran ikonik adalah (1) egaliter, (2) perhatian, (3) tidak diskriminatif, (4) sportif, dan (5) selalu bersyukur. Sedangkan dalam makna indeks, citra wanita islami digambarkan (1) lebih percaya diri, (2) selalu bahagia, (3) menginspirasi, (4) bebas bergerak, (5) bersih luar dalam, (6) mencapai kebebasan, (7) ramah tamah (8) memiliki daya tarik seksual, dan (9) memiliki rasa nyaman. Sementara itu, citra wanita islami dalam arti simbolis adalah (1) Islami, baik verbal maupun nonverbal, (2) kelas sosial yang tinggi, (3) humanis, (4) berkedudukan setara, (5) menjaga pluralisme, (6) bernilai dan (7) putih bersinar.]
MENENGOK SENI TEATER/DRAMA UMAT ISLAM DI INDONESIA Aning Ayu Kusumawati
Adabiyyāt: Jurnal Bahasa dan Sastra Vol 8, No 2 (2009)
Publisher : Sunan Kalijaga State Islamic University Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.426 KB) | DOI: 10.14421/ajbs.2009.08209

Abstract

Theatre has become a part of the Islamic world recently. Moslems become more familiar with Islamic theatre and film. Indonesian independence, as well as the western theatre, triggers the blooming of theatre. To see its development in this country, where Moslems is the majority, it is necessary to observe how the local group of theatre or drama making its changes in their appreciation, conception, interpretation, expression, and creation. The main paradigm of the art of Islamic theatre, as the part of Islamic culture, can be understood through a textual and contextual approach.
PENDIDIKAN KARAKTER BANGSA DALAM PUISI “MALU (AKU) JADI ORANG INDONESIA” KARYA TAUFIQ ISMAIL Aning Ayu Kusumawati
Adabiyyāt: Jurnal Bahasa dan Sastra Vol 12, No 2 (2013)
Publisher : Sunan Kalijaga State Islamic University Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.409 KB) | DOI: 10.14421/ajbs.2013.12206

Abstract

Object of discussion in this study is the Taufik Ismail's poem, which entitled “Malu (Aku) Jadi Orang Indonesia” (MAJOI). Core issues to be addressed in this study can be formulated as follows: the themes related to the value of the nation's main character education at work MAJOI Taufiq's poems and the work of key themes of character education in the nation's poetry Taufiq Ismail MAJOI. To answer the above formula researchers uses thematic studies. In reviewing the themes in the poetry MAJOI the researcher refers to the values of the nation's character issued by the Guidelines for Character Education, Ministry of National Education of Jakarta in 2011. This research finds fourteen social themes and two key themes, namely the collapse of morals and a sense of nationalism as well as patriotism.
Feminisme Islam Dalam Novel Abidah El Khalieqy Aning Ayu Kusumawati
Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam Vol. 14 No. 2 (2013): Thaqãfiyyãt
Publisher : Fakultas Adab dan Ilmu Budaya UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.083 KB)

Abstract

This article is a study of the text (read: fictional works Abidah El Khalieqy) is intended to express the idea of feminism, and also find a model or system of thought/Abidah El Khalieqy views on the relationship between Islam / religion with feminism. This study uses descriptive method. The purpose of the study using descriptive method is to create a description, picture, or drawing systematically and objectively, the facts, the properties, characteristics and relationships between existing elements or a particular phenomenon (in cultural studies ). This method is defined by Whitney - as quoted by M. Nazir - as a fact finding the correct interpretation. The fact in this context means that feminism and its impact among Muslims, and Abidah El Khaliqie view of the relationship between Islam (the religion) and Feminism in the works of fiction
NYADRAN SEBAGAI REALITAS YANG SAKRAL: PERSPEKTIF MIRCEA ELIADE Aning Ayu Kusumawati
Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam Vol. 14 No. 1 (2013): Thaqãfiyyãt
Publisher : Fakultas Adab dan Ilmu Budaya UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.955 KB)

Abstract

The Modernists believe that human can only build himself thoroughly when he practices desacralization towards himself and moves to something profane, while the Traditionalists maintain that they are open for something sacred and should even achieve the stage of hierophanny that reveals chastity and eternity. This article explores the latter, however. It attempts to elaborate Eliade’s thought on a tradition in Java, namely Nyadran—one of the religious rituals or ways to respect and celebrate the spirits—as it presents the manifestation of the sacred or what Eliade calls as hierophanny. It discusses first about Mircea Eliade, particulary the critics and analysis on his works as well as the explanation on his views on the sacred and the profane and also on the myth and symbol; it then discusses Nyadran ritual itself in relation to Eliade’s conception.Keywords: sacred, profane, nyadran, symbols, myths
Refleksi Perempuan Arab Modern dalam Film Barakah Yuqobil Barakah Ifi Erwhintiana; Aning Ayu Kusumawati
LINGUA : Jurnal Bahasa, Sastra, dan Pengajarannya Vol. 18 No. 2 (2021): September
Publisher : Center of Language and Cultural Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30957/lingua.v18i2.720

Abstract

This study aims to reveal the portrait of modern Arab women in the film Barakah Yuqobil Barakah, as well as to explain the discourse of modernity in Saudi Arabia based on Pierce's perspective. This research is a qualitative descriptive study. The data collection technique used was the observation and note technique. Researchers used descriptive analysis techniques based on Miles and Huberman's models, namely; data reduction, data presentation, and conclusions. The results showed that the icons, indexes, and symbols related to the modern portrait of Saudi Arabian women. The icons that appear are social media as a reflection of technological progress, and the ideal(body-body goals) as a reflection of modern women. Meanwhile, the index that appears is the Karakoza brand as a reflection of independent and modern entrepreneurial freedom. The symbols that appear are the open style of clothing, Brand ambassadors, and celebrities which are symbols of modernity experienced by aunts as Arab women. Within the frame of the media, film as a cybertext becomes a value-free space for readers to construct discourses conveyed by the authors.
CERPEN 'GENDHIS" KARYA ABIDAH EL KHALIQY DALAM PERSPEKTIF TINDAKAN KOMUNIKATIF HABERMAS Aning Ayu Kusumawati
Widyaparwa Vol 40, No 1 (2012)
Publisher : Balai Bahasa Provinsi Daerah Istimewa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2820.382 KB) | DOI: 10.26499/wdprw.v40i1.51

Abstract

Tujuan penelitian ini adalah untuk mendeksripsikan tindakan komunikasi yang ditampilkan oleh Abidah El Khalieqy dalam cerpen "Gendhis" dan sejauh mana tindakan komunikasi dalam cerpen "Gendhis" berdasarkan pada teori tindakan komunikasi Habermas. Penelitian ini menggunakan metode deskriptif, yaitu pencarian fakta dengan interpretasi yang tepat. Penelitian menggunakan analisis teks (discourse analysis), yaitu menganalisis cerpen "Gendhis" untuk mengetahui isi dan makna yang terkandung dalam teks dengan teori komunikasi Habermas. Hasil penelitian rnenunjukan bahwa tindakan komunikasi dalam cerpen "Gendhis" memunculkan beberapa aspek, yaitu aspek dominasi, aspek emosi (kemarahan), dan aspek kekerasan. Adapun empat klaim, yaitu kejelasan (comprehensibility), kebenaran (truth), kejujuran (sincerity), dan keadilan (rightness) yang diajukan oleh Habermas ada dalam diri Gendhis, tokoh utama dalam cerpen tersebut, sedangkan tokoh Pak Lurah jauh dari harapan teori tindakan komunikasi Habermas. This research aims to describe communication act as presented bv Abidah El Khalieqy in her short story "Gendhis" and to understand how far the communication act works according to Habermas theory of communication act. This research used descriptive method that is fact searching use proper interpretation. Discourse analysis was used in analyzing "Gendhis" to reveal content and meaning of the work by Habermas' communication theory. The result shows that communication text in "Gendhis" short story contain some aspects, such as domination, emotion, and violence. Otherwise, four claims like comprehensibility, truth, sincerity, and rightness proposed by Habermas works in Gendhis herself, the main character in the short story, but do not work in character of Pak Lurah.
ANALISIS SEMIOTIK PUISI ENGKAU KARYA MUHAMMAD ZUHRI Aning Ayu Kusumawati
Widyaparwa Vol 49, No 2 (2021)
Publisher : Balai Bahasa Provinsi Daerah Istimewa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.166 KB) | DOI: 10.26499/wdprw.v49i2.426

Abstract

The material object of this study is Engkau poetry by Muhammad Zuhri, while the formal object is semiotics by Riffaterre. In his theory, Michael Riffaterre, introduces two level of reading, i.e. heuristics (mimetic reading, based on the dictionary meaning, characterized by non-gramatical) and hermeneutic reading or retroactive reading (reading decoding process by searching models, matrix, hipogram: actual and potential to get a unity of meaning). The result of this study revealed that Engkau poetry in heuristics reading has not been found its unity of meaning, and it is still scattered and fragmented. In hermeneutic or retroactive reading, potential hipogram depicts the inner journey of the “Aku” lyrics from stagnant stage to the finding of bright spot stage. There are two monumental models in Engkau poetry. Departing from the model, it is found solicitation matrix (passion) for charitable pious, tawazun (balance on world affairs as well as the hereafter). While the actual hipogram as the background of the formation of the matrix is in Al-Qur’an Surah Ar-Rahman verses 7–8: “And the sky was abandoned by him, and laid by him (principle) balance. In order that you (mankind) violates the (principle) that balance.” By understanding the above verses, the principle of balance is the law of God for the whole universe. Thus, violation of the principle of balance is a cosmic sin, for violating the law that controls the universe.Objek material penelitian ini adalah puisi Engkau karya Muhammad Zuhri, penyair Sekar Jalak Pati, sedang objek formalnya adalah semiotika Riffaterre. Dalam teorinya, Michael Riffaterre mengenalkan dua level pembacaan, yaitu heuristik (pembacaan mimetis, didasarkan pada arti kamus, bercirikan ketidakgramatikalan) dan pembacaan hermeneutik atau pembacaan retroaktif (pembacaan proses dekoding dengan mencari model, matriks, hipogram: potensial dan aktual untuk mendapatkan kesatuan makna). Hasil penelitian ini mengungkapkan bahwa puisi Engkau dalam pembacaan heuristik masih belum ditemukan kesatuan makna, masih tersebar dan terpisah-pisah. Dalam pembacaan hermeneutik atau retroaktif, hipogram potensial menggambarkan perjalanan batin si aku lirik, dari tahap kejumutan sampai tahap menemukan titik terang. Ada dua model yang monumental dalam puisi Engkau ini. Berangkat dari model tersebut, ditemukan matriks ajakan (semangat) untuk beramal saleh, tawazun (kesimbangan pada urusan dunia maupun akhirat). Hipogram aktual yang menjadi latar terbentuknya matriks adalah Al-Qur’an surat ar-Rahman ayat 7–8: “dan langit pun ditinggalkan oleh-Nya, serta diletakkan oleh-Nya (prinsip) keseimbangan. Agar janganlah kamu (manusia) melanggar (prinsip) keseimbangan itu.” Dengan pemahaman ayat tersebut yang prinsip keseimbangan adalah hukum Allah untuk seluruh jagat raya. Dengan demikian, melanggar prinsip keseimbangan merupakan sebuah dosa kosmis, karena melanggar hukum yang menguasai jagat raya.
Kesantunan Berbahasa dalam Dakwah Multikultural Herniti, Ening; Budiman, Arif; Kusumawati, Aning Ayu
Adabiyyāt: Jurnal Bahasa dan Sastra Vol 15 No 1 (2016)
Publisher : Sunan Kalijaga State Islamic University Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.205 KB) | DOI: 10.14421/ajbs.2016.15103

Abstract

Politeness is reflected in the use of verbal sign. Politeness is also found in multicultural dawah. Multicultural dawah means to summon or invite people of different cultural backgrounds to learn more about Islam, but its deliverance does not offend, hurt, obtrude, or impose its audiences. This paper describes the politeness indicators and supporting values of politeness in multicultural dakwah. The data were taken form youtube, documented by data transcription, and then analyzed by using theory of politeness. The conclusion of this study shows that these multicultural dawah obey the politeness indicators such as angon rasa, adu rasa, empan papan, humility, respect, tepa selira, diction of "sorry", "thank you', and greeting "Sir/Madam". However, in these multicultural dakwah, there were also found the disobediences of the politeness indicators. This disobediences are due to the usage of inappropriate dictions. The supporting values of politeness include humility, empan papan,keep the feeling and attitude of introspection.
RESEPSI PEMBACA SASTRA ARAB DIGITAL: STUDI NOVEL “MIN ‘ĀLAM ĀKHAR” PADA APLIKASI WATTPAD Rohmah, Alfia; Kusumawati, Aning Ayu
Adabiyyāt: Jurnal Bahasa dan Sastra Vol 7 No 1 (2023)
Publisher : Sunan Kalijaga State Islamic University Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ajbs.2023.07013

Abstract

The role of readers in responding to literary works is very important in determining the quality of literary works in the digital world, such as literary works written in the Wattpad application. Based on this, the researcher conducted research on reader reception of Min 'Ālam Ākhar's novel which was uploaded to the Wattpad application by the username Manjiro57 using Stuart Hall's theory which groups receptions into three categories, namely dominant-hegemonic position, negotiated position and oppositional position. The data in this study were obtained from the comments column on Min 'Ālam Ākhar's novel in the Wattpad application which were collected using the note-taking technique based on a purposive sampling technique. The data found were analyzed using descriptive-analytical methods. This research shows that the dominant-hegemonic position is found more often than the negotiated position or oppositional position. The existence of the dominant-hegemonic position means that this novel is enough to attract the attention of readers. The negotiated position can be a suggestion for novel writers to find out how the storyline that the reader wants. In the oppositional position, the readers provided comments related to several storylines which they think did not make sense.