Claim Missing Document
Check
Articles

Found 23 Documents
Search

Strategi Program Hafiz Indonesia 2023 Di RCTI Dalam Memotivasi Peserta Menghafal Al-Quran Audi Rizki Pangestu; Amin Shabana
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.1005

Abstract

This thesis discusses the strategies carried out by the Indonesian Hafiz team at RCTI in motivating children to memorize the Al-Quran through television programs. The aim of this research is to analyze the planning, production, execution, evaluation and rating of the Hafiz Indonesia program and its relationship with children's motivation in memorizing the Al-Quran. The research method used is qualitative research with a descriptive approach. Data was collected through interviews with informants involved in the production of the Hafiz Indonesia program. The research results show that planning for the Hafiz Indonesia program was carried out by identifying the target audience and setting clear goals. Program production involves camera setup, lighting, sound, and coordination of actors or program participants. Program execution is carried out through promotions in TV advertising slots, social media, and direct information via WhatsApp groups. Program evaluation and monitoring is carried out regularly to monitor the quality of the content, community response and the resulting social impact. Program ratings are an indicator of public interest in this program. The conclusion of this research is that the strategy carried out by the Hafiz Indonesia team in motivating children to memorize the Al-Quran through television programs has proven to be effective. Good planning, efficient production, proper execution, regular evaluation, and close supervision are important factors in achieving these goals. The Hafiz Indonesia program is able to create a positive impact in society by increasing interest and understanding of the Al-Quran and strengthening religious deepening
Strategi Segmentasi Pendengar Stasiun Jaringan Oz Radio di Era Digital Aziiz, Abdul; Shabana, Amin
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 2 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to define problems such as geographic listener segmentation, demographic listener segmentation, psychographic listener segmentation and behavioral listener segmentation. The theory used in this research is Kotler's theory of listener segmentation strategies (Warter Gustim 2015). This research uses a qualitative approach with descriptive methods. The data produced in this research is in the form of interviews, field observations, documentation and other supporting documents. Oz Radio focuses on listeners in the Jabodetabek and South Jakarta areas in geographic segmentation, with the aim of accommodating local preferences and building strong connections with listeners. In demographic segmentation, Oz Radio targets ages 20 to 40-50 years in Jabodetabek and ages 18 to 35 years in Jakarta, with a focus on young people. In a behavioral segmentation strategy, Oz Radio attracts listeners with an interest in sidestream music and unique listening experiences. This overall segmentation strategy allows Oz Radio to build relevant and meaningful relationships with various listener segmentations in the ever-evolving digital era.
Analisis Framing Robert N. Entman Pemberitaan Pondok Pesantren Al-Zaytun Di Media Online Kompas.com Oktami Pangestu; Amin Shabana
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.152

Abstract

Framing is understood as the process of how someone classifies, organizes, and interprets their social experiences to understand themselves and the reality outside themselves. The current situation of radicalism raises serious concerns and needs to be watched out for. In Indonesia, radicalism is generally related to religious extremism, especially in the Islamic context. Several Islamic extremist groups in Indonesia have emerged and caused tension in society. This research aims to define the problem, estimate the source of the problem, assess morals, and emphasize solving problems that occur at the Al-Zaytun Islamic Boarding School on the online media Kompas.com. The theory used in this research is Robert N. Entman's framing analysis theory. This research uses a qualitative approach with descriptive methods. Data collection techniques use documentation and observation. Analyze data by means of data reduction, data presentation, and summary. The results of this research show the essence of the construction formed by the online media Kompas.com by looking at Robert N. Entman's dimensions, namely the selection of issues and highlighting aspects related to the selection of complex facts and realities and how the news is written. Overall, Kompas.com reports regarding the Al-Zaytun Islamic Boarding School which is affiliated with the NII at this early stage, based on the author's observations, it tends to refer more to the MUI which is struggling to be able to prove clearly and in detail to prove that the Al-Zaytun Islamic Boarding School is definitely affiliated with the NII. However, there are several things and several parties who are trying to prevent this from being revealed, but the MUI team does not want to explain this. In framing the news about the NII-affiliated Al-Zaytun Islamic Boarding School case, it emphasizes the extent to which the Al-Zaytun Islamic Boarding School case has been handled and which parties are involved in this case.