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All Journal Jurnal Riset Akuntansi dan Bisnis IQTISHADIA Jurnal Perspektif Ekonomi Darussalam SAP (Susunan Artikel Pendidikan) Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Didaktika: Jurnal Kependidikan Maslahah: Jurnal Pengabdian Masyarakat Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Milkiyah: Jurnal Hukum Ekonomi Syariah Economic: Journal Economic and Business
Salman Munthe
Staff Ahli Rektor, Fakultas Ekonomi Universitas Tjut Nyak Dhien, Medan, Sumatera Utara, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Economic: Journal Economic and Business

 1 
The Influence of Social Media Marketing (Instagram) and Influencer Marketing on the Purchase Decision of Mie Gacoan Among Digital Business Study Program Students, State University of Medan Panjaitan, Bon Jovi Marselino; Munthe, Salman; Fikri, Miftah El
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1153

Abstract

This study aims to analyze the influence of Social Media Marketing through the Instagram platform and Influencer Marketing on the purchase decisions of Mie Gacoan culinary products among students of the Digital Business Study Program at Universitas Negeri Medan. The research employed a quantitative approach with a descriptive-associative method. Data were collected through questionnaires distributed to 130 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 21. The results show that both Social Media Marketing (Instagram) and Influencer Marketing have a positive and significant effect, both partially and simultaneously, on purchase decisions. These findings highlight the important role of digital marketing strategies through social media and influencers in shaping consumer purchasing decisions.
The Influence of TikTok’s For You Page And Lifestyle on Impulsive Buying Decisions of Clothing Products Among Generation Z (Digital Business Students at Universitas Negeri Medan 2021–2022) Tumangger, Emya Malum Karina; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1276

Abstract

This study aims to analyze the influence of TikTok's For You Page (FYP) and lifestyle on impulsive clothing purchase decisions among students of the Digital Business Study Program at Medan State University, class of 2021–2022. This research employs a quantitative approach with an associative descriptive method. Data were collected through questionnaires distributed to 110 respondents using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS. The findings reveal that both TikTok's For You Page and lifestyle have a positive and significant effect, either partially or simultaneously, on impulsive purchase decisions. These results highlight the important role of TikTok content displayed on the FYP and students' lifestyle patterns in encouraging spontaneous buying behavior of clothing products.
Analysis of the Role of Content Review Through the TikTok Application in Increasing Brand Awareness Among Generation Alpha: A Case Study of SMP Hang Tuah 2 Damanik, Patricya; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1330

Abstract

This study aims to analyze the role of content reviews through the TikTok application in increasing brand awareness among Generation Alpha with a case study of students of Hang Tuah 2 Middle School. Based on the author's findings, 100% of pre-survey respondents stated that TikTok is a very popular platform, and 86% of them often view skincare product review content. However, Generation Alpha has not been able to distinguish objective content from those that are merely marketing strategies. This study uses a quantitative method. This study aims to enable Generation Alpha to be wiser and more critical in assessing the authenticity and objectivity of review content on social media. The study population was 160 students of Hang Tuah 2 Middle School. The number of samples was determined as 115 respondents using a purposive sampling technique with the Slovin formula with a margin of error of 5%. Data were analyzed using simple linear regression using the SPSS 25 application. The results of the t-test showed that content reviews (X) had a positive and significant effect on brand awareness (Y). The coefficient of determination value of 0.612 indicates that 61.2% of the proportion of brand awareness is influenced by content reviews, while the remaining 38.8% is influenced by other variables. Thus, TikTok can be an effective and strategic medium for building brand awareness among young audiences.
User Experience-Based Website Development to Increase Customer Satisfaction and Sales of Maidanii Dimsum Business Lubis, Cinta Rizkia Zahra; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1328

Abstract

This study aims to analyze and develop a User Experience (UX)-based website to increase customer satisfaction and sales at the Dimsum Maidanii MSME. The background of this study is based on the low level of customer satisfaction with the existing website, where 70% of respondents said they were dissatisfied and 96.7% suggested further development. The research method used is Research and Development (R&D) with a waterfall model, which includes the stages of needs analysis, design, implementation, testing, and maintenance. The research sample consisted of 30 customers, 1 business owner, and 2 media experts. Data collection was carried out through interviews, observations, questionnaires, and sales documentation. The evaluation instrument used the System Usability Scale (SUS) to measure user experience and customer satisfaction. The test results showed a SUS score of 95.7 which is included in the "Excellent" category, indicating the website is easy to use and effective in increasing customer interaction. In addition, a comparison of sales data from June (before development) and July 2025 (after development) showed an increase of 3.22%. These findings demonstrate that implementing UX principles on websites impacts customer satisfaction and increases sales. This research confirms that a UX-based digitalization strategy is a strategic step for MSMEs to compete in the digital economy.
Co-Authors , Miftah El Fikri Aritonang, John Agus Winata Damanik, Patricya Ginting, Oddy Alfonsius Hamdi * Hamdi *, Hamdi Haryadi - Hasibuan, Nazmi Atika Irma Safiah Lubis Lily Rohanita Hasibuan Lubis, Cinta Rizkia Zahra Muhammad Farhan Abimayu Muhammad Iqbal Mursal Mursal Nurlina Ariani Harahap Pakpahan, Rosinta Panjaitan, Bon Jovi Marselino Rahmat Ilyas Reza Nurul Ichsan Sihombing, Dionisius Siregar, Sakinah Ubudiyah Syahputra, Yuda Triana Purba, Devi Tumangger, Emya Malum Karina