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All Journal JURNAL TAPIS Jurnal Berkala Epidemiologi FOKUS: Jurnal Kajian Keislaman dan Kemasyarakatan JASS (Journal of Accounting for Sustainable Society) El-Qist : Journal of Islamic Economics and Business (JIEB) Jurnal Kesehatan Tambusai Studi Ekonomi dan Kebijakan Publik Innovative: Journal Of Social Science Research AJER : Advanced Journal of Education and Religion
Zumaroh Zumaroh, Zumaroh
Fakultas Kesehatan Masyarakat Universitas Airlangga
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JURNAL TAPIS

 1 
POLA PERILAKU MASYARAKAT (KONSUMEN) DI KECAMATAN BATANGHARI LAMPUNG TIMUR DALAM MEMENUHI KEBUTUHAN DAN KEINGINAN HIDUP DAN DAMPAKNYA PADA PERUBAHAN KONFIGURASI KEBUTUHAN Zumaroh, Zumaroh
JURNAL TAPIS Vol 15, No 2 (2015)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) STAIN Jurai Siwo Metro

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Abstract

 ABSTRACTThis paper seeks to explain the behavior patterns of society (consumers) in the district of Batang East Lampung in meeting the needs and desires of his life and impact the behavior of people (consumers) in meeting the needs and desires of the configuration changes needed. This research is a descriptive field research. The location of this research is in the district of Batang East Lampung. Data were collected through documentation, questionnaire, and observation. The results showed that in the district of Batang Consumer behavior is influenced by the following factors: the level of education (learning experience), taste (interest), employment, income, social status, price, and habits (ethnicity, customs, culture, religion). Consumer behavior in the district of Batang against substitutes to meet the needs and desires do not change the configuration (the sort order) needs of human life. What has changed is the element (element) of goods is in it. Key words: Behavior patterns, consumer behavior, need, maslahah, iso-maslahah. 
Co-Authors Agustin, Putri Leonita Asep Kurniawan Bambang Subali Binti Nur Asiyah Diah Ayu Kusumawati Holle, Mohammad H. Icih, Icih Koerniawati, Dwi Mohamad, Syed Ismail Syed Mohammad H. Holle NIKMAH, KHOIROTUN Nuni Widiarti Pellu, Arifin Rahmadani, Yasmin Nuriyah Retno Nuzilatus Shoimah Woro Sumarni