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Role of Visual Language in Marketing: Build and Implement Branding Identity on Mini-Market Hamizar, Arizal; Masniati, Andi; Holle, Mohammad H; Mohamad, Syed Ismail Syed
Elite : English and Literature Journal Vol 10 No 1 (2023): June : Linguistic and ELT
Publisher : UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/elite.v10i1.36294

Abstract

This study aimed to gain a deeper understanding of the impact of visual language on building and sustaining a strong brand in the mini-market industry. Qualitative research has shown that visual language can have a powerful impact on consumer behavior and purchasing decisions. For example, the choice of colors, images, and symbols can evoke specific emotions and associations, influencing how consumers perceive and interact with the brand. This, in turn can impact brand loyalty, as consumers are more likely to return to brands that they perceive as being trustworthy and consistent. The use of visual language in branding is particularly important for mini markets, as these businesses compete in a crowded and highly competitive industry. By using visual language to create a strong brand image and establish brand associations, mini-markets can differentiate themselves from competitors, build a loyal customer base, and establish a strong reputation in the marketplace.
The Effect of Internal Marketing of Islamic Banks in Palembang City on The Quality of Customer Service With Job Satisfaction as a Mediator Setyadi, Bakti; Helmi, Sulaiman; Mohamad, Syed Ismail Syed
IKONOMIKA Vol 7, No 1 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v7i1.13703

Abstract

This study aims to see how the role of job satisfaction as a mediator on the influence of internal marketing on the quality of customer service at Islamic Banks in Palembang City. This study uses a quantitative approach to conduct a descriptive survey. A cross-sectional survey is used in this study. The research sample consisted of 135 respondents, 45 staff, and 90 customers from 9 Islamic Banks in Palembang City surveyed using a structured questionnaire. Data were analyzed using Partial Least Square Structural Equation Modeling (SEM-PLS). The study's findings indicate that internal marketing significantly impacts the quality of services provided to Islamic bank customers.Furthermore, job satisfaction appears to be an essential mediating role in improving the quality of service provided to customers of Islamic Bank. The study's uniqueness is that the developed model met the criteria for the suitability of various approaches, implying that using internal marketing to train employees can improve customer service quality. Islamic banks will be more widely accepted in the community if they use internal marketing strategies and job satisfaction as a mediator in improving service quality. 
Effectiveness and Efficiency of the State Revenue and Expenditure Budget Policy in South Sumatra: Islamic Perspective Study Setyadi, Bakti; Helmi, Sulaiman; Mohamad, Syed Ismail Syed
IKONOMIKA Vol 8, No 1 (2023)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v8i1.16465

Abstract

Effective and efficient management of state finances has an essential role in Islam. This exploratory, descriptive study aims to analyze the effectiveness and efficiency of state revenue and expenditure budget policies in South Sumatra from an Islamic perspective. This research was conducted at the South Sumatra Provincial Government, especially at the South Sumatra Provincial Archives Service. Data were obtained from interviews, observations, and secondary sources, such as regional financial reports and South Sumatra audit reports, published publicly. Analysis of data on the ratio of effectiveness and efficiency is calculated by comparing the realization of APBD revenues with revenue targets. The results of the study show that the implementation of state revenue and expenditure budget policies in South Sumatra has been effective and efficient. In addition, the realization of the budget is also the same between the expected targets and the results obtained in the implementation of the state revenue and expenditure budget policy in South Sumatra. The principles of Islamic economics in the context of state financial management are based on fairness, justice and social welfare, and emphasize the importance of ethical behavior and transparency in economic transactions. It is very important to ensure that the government's revenue and expenditure policies are in line with the general objective of increasing social welfare and ensuring economic equity. The findings of this study indicate that the Provincial Government of South Sumatra has effectively implemented revenue and expenditure policies that are in line with sharia economic principles.
The Relevance of Mosque Financial Inclusion and Economic Sustainability Holle, Mohammad H; Asiyah, Binti Nur; Zumaroh, Zumaroh; Koerniawati, Dwi; Mohamad, Syed Ismail Syed; Pellu, Arifin
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 13 No. 2 (2023): October
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2023.13.2.178-189

Abstract

This study aims to investigate the relevance of mosque-based financial inclusion in promoting sustainable economic development, using case studies from Jogokariyan Mosque in Yogyakarta and Sabilillah Mosque in Malang, Indonesia. Employing a qualitative, policy-oriented case study approach, the research explores how Islamic social finance instruments—particularly zakāh, infāq, and ṣadaqah (ZIS)—are leveraged through mosque-based institutions to deliver accessible, interest-free, and community-centered financial services outside the formal banking sector. The findings demonstrate that mosques can function as effective platforms for grassroots financial inclusion, offering consumptive and productive support via mechanisms such as qarḍ ḥasan, microgrants, and cooperative savings. These practices contribute not only to financial access but also to enhanced social capital and community trust. Theoretically, this research advances the discourse on Islamic economic empowerment by framing mosques as decentralized agents of inclusive financial ecosystems. It introduces a practical model for sustainable Islamic microfinance, grounded in Shariah principles and responsive to socio-economic inequality. This study invites future cross-regional and cross-faith research into mosque-led financial inclusion as an alternative strategy for inclusive growth, especially in underserved or unbanked populations globally.