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All Journal Rekursif: Jurnal Informatika Jurnal Pseudocode Jurnal SOLMA Darmabakti: Jurnal Inovasi Pengabdian dalam Penerbangan Aktual : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Funny Farady Coastera, Funny Farady
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Transportation Other

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Journal : Jurnal SOLMA

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Upaya Peningkatan Transaksi Penjualan melalui Teknik Promosi Stories untuk Meningkatkan Penjualan pada UMKM XYZ Yusa, Mochammad; Coastera, Funny Farady; Andreswari, Desi
Jurnal SOLMA Vol. 12 No. 3 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i1.12850

Abstract

Background: Micro, Small, and Medium Enterprises (MSMEs) play a vital role in a country's economic growth. However, the main challenges faced by MSMEs are access to technology and effective marketing. This activity aims to provide training and mentoring to MSME XYZ in Bengkulu to optimize the use of social media, especially Instagram and WhatsApp, as promotional tools. Method: The implementation method of the activity begins with the preparation phase, which includes providing training materials. It is followed by the execution of the activity, which is focused on enhancing the capacity of employees in utilizing social media as a marketing strategy to expand reach and establish relationships with the target market. Evaluation is conducted by monitoring the increase in sales transactions for three months after the implementation of the promotion technique. Result: The results show a significant improvement in sales performance, indicating the success of the marketing strategy through social media story techniques.  Conclusion: The story technique has increased the number of sales transactions, demonstrated by an increase from an average of 6-8 transactions to 11-13 transactions per day.
Co-Authors Aan Erlansari Azaharah, Diyah Ishita Chandra, Muhammad Fiqih Rizqi Desi Andreswari Eko Risdianto Farooque, Sm Gushevinalti, Gushevinalti Hasian Lumbanraja, Joi Pebrianty Julia Purnama Sari Juwita, Fatma Macariola, Juli Simon Mayub, Afrizal Mochammad Yusa, Mochammad Pasaribu, Bryan Rima Yanti Nasution, Nofa Tiara Sella, Miranda