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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Monex: Journal of Accounting Research Jurnal Ilmiah Satyagraha Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Artha Satya Dharma Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Kurnia Riesty Utami
Universitas 17 Agustus 1945 Banyuwangi
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences

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Strategi Retensi Generasi Z melalui Literasi Digital dan Kepemimpinan Adaptif: Studi pada UMKM Banyuwangi Ni Kadek Yuliandari; Kurnia Riesty Utami; Moh. Fahrurrozi; Luh Kartika Ningsih
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v14i1.103889

Abstract

Digital transformation and workforce demographic changes have created new challenges in human resource management, particularly regarding the retention of Generation Z in the Micro, Small, and Medium Enterprises (MSMEs) sector. Generation Z, as digital natives, possesses advantages in utilizing technology; however, they often encounter obstacles such as limited formal training, inadequate digital infrastructure, and high expectations for leadership styles. This study aims to explore the role of digital literacy and adaptive leadership in sustaining Generation Z retention within MSMEs in Banyuwangi. The research employed a qualitative descriptive approach with a purposive sampling technique involving 30 informants, consisting of Generation Z employees (aged 18–29 years) and MSME owners in the culinary, handicraft, and service sectors. Data were collected through in-depth interviews, participatory observations, focus group discussions, and secondary document analysis, and then analyzed using thematic analysis with source and method triangulation to ensure data credibility. The findings identified four main themes: (1) digital literacy of Generation Z, (2) adaptive leadership styles, (3) dynamics of Generation Z retention, and (4) the integration of digital literacy and adaptive leadership as a retention strategy. The results indicate that digital literacy enhances Gen Z’s contribution to digital marketing and e-commerce, while adaptive leadership characterized by flexibility and support strengthens their organizational loyalty. The integration of these two aspects produces a contextual retention strategy that can reduce turnover risks and improve MSME competitiveness.
Strategi Retensi Generasi Z melalui Literasi Digital dan Kepemimpinan Adaptif: Studi pada UMKM Banyuwangi Ni Kadek Yuliandari; Kurnia Riesty Utami; Moh. Fahrurrozi; Luh Kartika Ningsih
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 14 No. 1 (2026)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v14i1.103889

Abstract

Digital transformation and workforce demographic changes have created new challenges in human resource management, particularly regarding the retention of Generation Z in the Micro, Small, and Medium Enterprises (MSMEs) sector. Generation Z, as digital natives, possesses advantages in utilizing technology; however, they often encounter obstacles such as limited formal training, inadequate digital infrastructure, and high expectations for leadership styles. This study aims to explore the role of digital literacy and adaptive leadership in sustaining Generation Z retention within MSMEs in Banyuwangi. The research employed a qualitative descriptive approach with a purposive sampling technique involving 30 informants, consisting of Generation Z employees (aged 18–29 years) and MSME owners in the culinary, handicraft, and service sectors. Data were collected through in-depth interviews, participatory observations, focus group discussions, and secondary document analysis, and then analyzed using thematic analysis with source and method triangulation to ensure data credibility. The findings identified four main themes: (1) digital literacy of Generation Z, (2) adaptive leadership styles, (3) dynamics of Generation Z retention, and (4) the integration of digital literacy and adaptive leadership as a retention strategy. The results indicate that digital literacy enhances Gen Z’s contribution to digital marketing and e-commerce, while adaptive leadership characterized by flexibility and support strengthens their organizational loyalty. The integration of these two aspects produces a contextual retention strategy that can reduce turnover risks and improve MSME competitiveness.
STRATEGI MANAJEMEN SUMBER DAYA MANUSIA DALAMMENINGKATKAN KINERJA KARYAWAN PADA PT.RAJAWALI JAYA EKSPRES (ID EXPRESS) BANYUWANGI Ni Kadek Yuliandari; Kurnia Riesty Utami; I Dewa Nyoman Usadha
Jurnal Ilmiah Satyagraha Vol. 6 No. 2 (2023): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 Strategi manajemen sumber daya manusia sangat berpengaruh dalammeningkatkan kinerja karyawan pada PT Rajawali Jaya Ekspres (ID Express).Penerapan strategi manajemen sumber daya manusia berguna untuk melihatseberapa besar karyawan dalam melakukan pekerjaannya dan kompeten dalambidangnya. Selain itu terjadinya peningkatan kinerja karyawan disebabkan denganperubahan sistem maupun motivasi, target, kompensasi, dan reward. Tujuanpenelitian ini adalah untuk mengetahui bagaimana strategi manajemen sumber dayamanusia dalam meningkatkan kinerja karyawan pada PT Rajawali Jaya Ekspres (IDExpress). Jenis penelitian ini adalah penelitian kualitatif, dengan alat pengumpulandatanya yaitu menggunakan metode observasi, wawancara dan dokumentasi. Sifatpenelitian ini adalah deskriptif kualitatif, dalam teknik analisis datanyamenggunakan reduksi data, data display, dan conclusion drawing atau verification.Hasil penelitian menunjukkan bahwa strategi manajemen sumber daya manusiamemberikan dampak yang baik dalam peningkatan kinerja karyawan dan memikidampak positif bagi perusahaan. Hal ini telah dibuktikan dengan tercapainya targetyang ditetapkan perusahaan oleh karyawan. Adanya penerapan strategi manajemensumber daya manusia yaitu dalam proses rekrutmen, seleksi, pelatihan atau trainingmemberikan dampak yang baik dalam peningkatan kinerja karyawan karenakaryawan yang potensial sudah tersaring dengan baik sesuai prosedur yangditetapkan oleh perusahaan. 
Co-Authors angin, Sofia Asyriana Boru Perangin Bella Alvionita Cattleyana, Dilla Dwi Sabbiilah Yassaroh Elok Rosyidah Hurin In Lia Amalia Qory I Dewa Nyoman Usadha Karisma Nahliyatul Karomah Luh Kartika Ningsih Moh. Fahrurrozi Ni Kadek Yuliandari Ni Kadek Yuliandari Wardha Nilawati Wicaksono, Bambang Yovita Vivianty Indriadewi Atmadjaja