Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal West Science Journal Economic and Entrepreneurship Fundamental and Applied Management Journal
Yokie Radnan
Universitas Pelita Harapan
Economics, Econometrics & Finance Social Sciences

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The Influence of Strategic Decision Making, Business Performance, and Employee Development on Big Data Technology in HR: A Case Study of a FinTech Company in Jakarta Jaluanto Sunu Punjul Tyoso; Amaludin Amaludin; Tengku Ine Hendriana; Yokie Radnan
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.879

Abstract

This study investigates the influence of strategic decision making, business performance, and employee development on the adoption of Big Data technology in HR within a FinTech company based in Jakarta. Using Structural Equation Modeling (SEM) with Partial Least Squares (PLS), data were collected through an online survey administered to employees involved in HR management. The results reveal significant positive relationships between strategic decision making, business performance, employee development, and the adoption of Big Data technology in HR. Specifically, strategic decision making and employee development are found to positively influence the adoption of Big Data technology in HR, while business performance is positively associated with both strategic decision making and employee development. These findings underscore the importance of strategic HR practices and investments in employee development for leveraging Big Data technology effectively in HR management. The study contributes to a deeper understanding of the factors driving the adoption of Big Data technology in HR and provides practical implications for HR practitioners and organizational leaders.
Study of the Effect of Cultural Integration, Marketing Innovation, and Brand Positioning on Brand Awareness in Indonesia Frans Sudirjo; Septianti Permatasari Palembang; Eva Desembrianita; Haruni Ode; Yokie Radnan
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.880

Abstract

This research investigates the influence of cultural integration, marketing innovation, and brand positioning on brand awareness in the Indonesian market through quantitative analysis. Drawing on data from 200 participants, the study examines the relationships between these variables using correlation and regression analyses. The findings reveal significant positive correlations between cultural integration, marketing innovation, brand positioning, and brand awareness, indicating that brands that effectively integrate cultural elements, employ innovative marketing strategies, and establish strong brand positioning are more likely to enhance brand awareness among Indonesian consumers. Regression analysis further confirms the direct effects of cultural integration, marketing innovation, and brand positioning on brand awareness, while controlling for demographic variables. The study underscores the importance of cultural sensitivity, creativity, and strategic positioning in building strong brands in culturally diverse markets like Indonesia, offering valuable insights for marketers and brand managers seeking to navigate the complexities of the Indonesian market.
The Effect of Perceived Big Data Marketing Capability on Consumer Loyalty: The Mediating Role of Personalized Customer Experience, Customer Trust, and Perceived Value and the Moderating Role of Privacy Concern Yokie Radnan; Salamatun Asakdiyah; Sylvia Samuel
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.727

Abstract

This study analyzes the effect of Perceived Big Data Marketing Capability (PBDMC) on Consumer Loyalty by positioning Personalized Customer Experience, Customer Trust, and Perceived Value as serial mediating variables and Privacy Concern as a moderating variable. The study was conducted in Banten Province, Indonesia, involving 324 respondents who had interacted with data-driven digital marketing practices, such as personalized product recommendations, targeted advertising, search-history-based promotions, and digital services tailored to user preferences. This research employed a quantitative explanatory design. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings show that PBDMC positively influences Personalized Customer Experience and Consumer Loyalty. Personalized Customer Experience significantly enhances Customer Trust and Perceived Value, while Customer Trust positively affects Perceived Value and Consumer Loyalty. Perceived Value is also an important predictor of Consumer Loyalty. The moderation result indicates that Privacy Concern weakens the relationship between Personalized Customer Experience and Customer Trust. This means that data-driven personalization does not always generate trust when consumers perceive that their privacy is at risk. This study contributes theoretically by developing a serial mediation and moderation model within the data-driven marketing literature. Practically, the findings emphasize the importance of managing consumer data transparently, securely, ethically, and value-oriented so that data-based marketing practices can build sustainable Consumer Loyalty.
Co-Authors Amaludin Amaludin Eva Desembrianita Frans Sudirjo Haruni Ode Jaluanto Sunu Punjul Tyoso Salamatun Asakdiyah Samuel, Sylvia Septianti Permatasari Palembang Tengku Ine Hendriana