Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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This Author published in this journals
All Journal West Science Journal Economic and Entrepreneurship
Yokie Radnan
Universitas Pelita Harapan
Economics, Econometrics & Finance

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The Influence of Strategic Decision Making, Business Performance, and Employee Development on Big Data Technology in HR: A Case Study of a FinTech Company in Jakarta Jaluanto Sunu Punjul Tyoso; Amaludin Amaludin; Tengku Ine Hendriana; Yokie Radnan
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.879

Abstract

This study investigates the influence of strategic decision making, business performance, and employee development on the adoption of Big Data technology in HR within a FinTech company based in Jakarta. Using Structural Equation Modeling (SEM) with Partial Least Squares (PLS), data were collected through an online survey administered to employees involved in HR management. The results reveal significant positive relationships between strategic decision making, business performance, employee development, and the adoption of Big Data technology in HR. Specifically, strategic decision making and employee development are found to positively influence the adoption of Big Data technology in HR, while business performance is positively associated with both strategic decision making and employee development. These findings underscore the importance of strategic HR practices and investments in employee development for leveraging Big Data technology effectively in HR management. The study contributes to a deeper understanding of the factors driving the adoption of Big Data technology in HR and provides practical implications for HR practitioners and organizational leaders.
Study of the Effect of Cultural Integration, Marketing Innovation, and Brand Positioning on Brand Awareness in Indonesia Frans Sudirjo; Septianti Permatasari Palembang; Eva Desembrianita; Haruni Ode; Yokie Radnan
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.880

Abstract

This research investigates the influence of cultural integration, marketing innovation, and brand positioning on brand awareness in the Indonesian market through quantitative analysis. Drawing on data from 200 participants, the study examines the relationships between these variables using correlation and regression analyses. The findings reveal significant positive correlations between cultural integration, marketing innovation, brand positioning, and brand awareness, indicating that brands that effectively integrate cultural elements, employ innovative marketing strategies, and establish strong brand positioning are more likely to enhance brand awareness among Indonesian consumers. Regression analysis further confirms the direct effects of cultural integration, marketing innovation, and brand positioning on brand awareness, while controlling for demographic variables. The study underscores the importance of cultural sensitivity, creativity, and strategic positioning in building strong brands in culturally diverse markets like Indonesia, offering valuable insights for marketers and brand managers seeking to navigate the complexities of the Indonesian market.
Co-Authors Amaludin Amaludin Eva Desembrianita Frans Sudirjo Haruni Ode Jaluanto Sunu Punjul Tyoso Septianti Permatasari Palembang Tengku Ine Hendriana