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All Journal International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) EBSJ Community Engagement and Emergence Journal (CEEJ) SOLUSI Community Development Journal: Jurnal Pengabdian Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal of Social Work and Empowerment Management Analysis Journal

Witjaksono Eko Hartoto

Universitas Semarang

Author-ID : 5524109

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Public Health Social Sciences Other

Published : 10 Documents Claim Missing Document

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Articles

Experiential Marketing To Build Customer Loyalty Through Customer Satisfaction In Higher Education Tri Endang Yani; Diah Cori Kuswardani; Wyati - Saddewisasi; Witjaksono Eko Hartoto; Adijati - Utaminingsh
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.773

This study aims to analyze the effect of Experiential Marketing on customer loyalty through customer satisfaction as an intervening variable in universities. The population in this study were students who were still active at the University of Semarang. The data collection technique used is purposive sampling with the criteria of respondents being students who have taken at least the fourth semester. The analytical method used is multiple linear regression and path analyses. The results showed that Experiential Marketing had a positive effect on Customer Satisfaction, Experiential Marketing had no effect on Customer Loyalty and Customer Satisfaction had a positive effect on Customer Loyalty. Meanwhile, based on path analyses, it is known that Customer Satisfaction is able to mediate the effect of Experiential Marketing on Customer Loyalty

Pelatihan Manajemen Aset Pada Masjid Al-Anam Kelurahan Pendrikan Lor Kecamatan Semarang Tengah Emaya Kurniawati; Adijati Utaminingsih; Witjaksono Eko Hartoto; Anitiyo Soelistiyono
Journal of Social Work and Empowerment Vol 4 No 3 (2025): Vol 4 No 3 (2025): Journal of Social Work and Empowerment - (Mei- Juli 2025)
Publisher : Yayasan Sinergi Widya Nusantara (Sidyanusa)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jswe.v4i3.915

Manajemen aset masjid adalah upaya pengelolaan aset masjid secara efektif dan efisien untuk mendukung tujuan masjid. Manajemen aset masjid dapat dilakukan dengan berbagai strategi, seperti diversifikasi sumber dana, pengelolaan investasi, dan pembinaan aset masjid. Upaya yang dilakukan secara berkelanjutan dengan mempertimbangnkan aspek etika dan nilai-nilai syariah yang bersifat ritual. Dalam peningkatan pelayanan masjid terhadap jamaahnya perlu adanya strategi pengelolaan masjid yang baik sehingga jamaah masjid akan tertarik untuk berpartisipasi bersama-sama pengelola dalam memakmurkan masjid. Apabila Takmir atau pengurus masjid dalam melaksanalkan tugasnya masih bersifat tradisional, maka masjid tidak akan terberdayakan dan hanya menjadi tempat ritual ibadah. Kegiatan pengabdian ini akan memberikan edukasi kepada takmir atau pengurus masjid agar secara kreatif dan profesional melakukan pengelolaan manajemen aset masjid. Pelaksanaan pengabdian dilakukan adalah dengan melakukan pembinaan terkait aspek keuangan, SDM, dan asset masjid. Dengan pengabdian ini diharapkan, pengelolaan dan manajemen aset masjid dapat dipraktekkan dan dilakukan dengan baik, mudah, dan profesional, sehingga masjid membawa keberkahan bagi jamaah semua dan warga sekitar.

Pelatihan Microsoft Office Word Pada Sumber Daya Manusia Dalam Pengelolaan Laporan Anitiyo Soelistiyono; Albert Albert; Witjaksono Eko Hartoto; Emaya Kurniawati
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9849

Permasalahan utama yang dihadapi peserta pelatihan Microsoft Office Word adalah rendahnya literasi digital aparat Desa Mranggen. Sebagian besar belum memahami cara menggunakan Microsoft Word secara maksimal. Akibatnya, laporan yang mereka buat seringkali berantakan, tidak konsisten, sulit dibaca, dan tidak sesuai dengan standar administrasi yang berlaku. Permasalahan lain yang menonjol adalah kurangnya pelatihan atau pendampingan teknologi secara berkala. Beberapa staf masih menulis laporan secara manual atau menggunakan format seadanya, sehingga menghambat proses dokumentasi dan pelaporan yang cepat dan akurat. Selain itu, sarana dan prasarana pendukung kegiatan digitalisasi juga terbatas. Tak kalah pentingnya, kecanggungan dan keraguan dalam menggunakan teknologi juga menjadi faktor penghambat. Tujuan yang diharapkan adalah meningkatkan keterampilan dasar dan lanjutan peserta dalam menggunakan Microsoft Word, terutama dalam penyusunan dan pengelolaan laporan; mendorong transformasi digital sumber daya manusia lokal melalui peningkatan literasi teknologi informasi; membantu peserta menghasilkan dokumen dan laporan administrasi yang rapi, sistematis, dan terstandar; serta meningkatkan kesadaran akan pentingnya penguasaan perangkat digital untuk mendukung efisiensi dan efektivitas kerja. Solusi yang diberikan melalui pelatihan Microsoft Word bersifat praktis, terstruktur, dan aplikatif, dengan pendekatan yang disesuaikan dengan kebutuhan lapangan. Untuk memastikan efektivitas pelatihan, metode partisipatif seperti demonstrasi langsung, simulasi, praktik individu, dan diskusi kelompok akan digunakan. Hasil pelatihan, serta tes pra dan pasca, menunjukkan bahwa 6 peserta, atau 75%, memahami dan hafal menu praktik yang disediakan. Satu peserta, atau 12,5%, masih bingung dan lupa cara menggunakan menu yang disediakan. Satu peserta, atau 12,5%, kesulitan mengingat menu yang disediakan karena usia.

Financial Distress Analysis in Media and Entertainment Companies: The Role of Liquidity, Leverage, Profitability, and Firm Size Rizki Kurniawan; Witjaksono Eko Hartoto
Management Analysis Journal Vol. 15 No. 1 (2026): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v15i1.40163

The study aims to determine and assess the size, profitability, leverage, and liquidity of corporations in relation to the financial difficulties of media and entertainment firms listed on the Indonesia Stock Exchange, which saw a fall in earnings between 2021–2024. This study's population was 56 randomly selected samples of secondary data extracted from yearly financial reports. Multiple linear regression was used for the study. The analysis of the data shows that, partially, there is a positive effect of the liquidity variable (CR), a negative effect of the leverage variable (DER), a positive effect of the profitability variable (ROA), and a negative effect of the company size variable. At the same time, 31% of the variance in financial distress is attributable to factors outside the scope of this investigation, while 69% is attributable to the interplay between liquidity, leverage, profitability, and firm size.

STUDY OF FINANCIAL REPORTING AND AUDIT QUALITY USING VOSVIEWER Cristino Gusmao; Ericke Fridatien; Adolmando S. Amaral; Witjaksono Eko Hartoto; Aprih Santoso
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/xwnpjg24

This study aimed to analyze the research map related to Audit Quality using the Vosviewer bibliometric study. The methods employed to analyze the data in this study include using the Google Scholar tool Publish or Perish to look for papers that contain the term Audit Quality over a ten-year period starting in 2014 and ending in 2024, sorting the metadata of articles that meet the study criteria with Mendeley, and finally mapping the findings of the VOSViewer bibliometric visualization related to Audit Quality by grouping them according to the number of clusters and items. The study's findings demonstrate the vast amount of literature on audit quality, which is categorized into three clusters and encompasses fifty topic items. This study's involvement and purpose illustrate the key findings of audit quality research. Future scholars can use the visualization's findings as a guide to do additional research.

IMPLEMENTASI PROGRAM LANJUTAN PELATIHAN MICROSOFT OFFICE WORD DALAM MENINGKATKAN EFEKTIVITAS ADMINISTRASI DESA Anitiyo Soelistiyono; Albert Albert; Witjaksono Eko Hartoto; Emaya Kurniawati
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2026): Vol. 7 No. 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i4.61666

Pelatihan lanjutan Microsoft Office Word untuk perangkat Desa Mranggen di Kecamatan Mranggen, Kabupaten Demak diadakan untuk memperbaiki hasil pelatihan yang telah dilakukan sebelumnya. Meskipun pemahaman dasar sudah baik, akan tetapi masih perlu peningkatan dalam pengunaan fitur lainnya. Administrasi desa yang komplek membuat perangkat desa perlu memiliki keterampilan dalam pengelolaan dokumen yang baik. Pelatihan diberikan untuk meningkatkan efisiensi, akurasi, dan kualitas pelayanan kepada masyarakat. Kegiatan ini bertujuan untuk membantu peserta belajar cara menggunakan fitur-fitur lanjutan di Microsoft Office Word, mengurangi kesalahan dalam pekerjaan, dan memperbaiki pengaturan serta tata letak dari dokumen. Metode yang digunakan adalah demonstrasi, melakukan simulasi, praktik mandiri, dan diskusi yang interaktif, semua berdasarkan kebutuhan yang ada di lapangan. Uji sebelum dan sesudah menunjukkan bahwa 80% peserta sudah mengerti materi dan bisa menggunakan fitur yang diajarkan, sementara 20% peserta masih mengalami masalah karena faktor usia. Hasil pelatihan menunjukkan bahwa pelatihan berhasil meningkatkan kemampuan perangkat desa untuk menjalankan administrasi desa dengan lebih baik, efisien, dan berkelanjutan.

The Influence of Location, Service Quality, Product Diversity and Price Perceptions on Purchasing Decisions at Utama Paint Shop Semarang Yefri Yanto Halawa; Witjaksono Eko Hartoto
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.823

This study aims to empirically examine the effect of location, service quality, product variety, and price perceptions on purchasing decisions at Toko Cat Utama Semarang. The population of this research is all consumers who buy and use the products of Toko Cat Utama Semarang. The sample used in this study was 96 respondents using a purposive sampling technique Then, the data collection method was through questionnaires and data analysis using SPSS 26. The results of this study indicate that location (X1), service quality (X2), product variety (X3), and price perceptions (X4) have a positive and significant effect on purchasing decisions (Y). Based on the coefficient of determination of 0.775, which means that 77.5 percent of the purchasing decision variable can be explained by location variables (X1), service quality (X2), product variety (X3), and price perceptions (X4), while the remaining 22.5 percent is explained by other variables outside of this study.

Business Performance Achievement At Growth Level Wyati Saddewisasi; Sri Yuni Widowati; Witjaksono Eko Hartoto
Economics and Business Solutions Journal Vol. 2 No. 2 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Mico Small and Medium Enterprises (MSMEs) play a very important role in stability, job creation and economic development of the nation. Thus, MSMEs need to acquire the attention of all parties by paying attention to the potential that exists in each region especially in the era of Asean Economic Community (AEC). This research is generally aimed to describe: MSMEs Strategy in facing AEC. This research uses descriptive explorative approach by analyzing MSMEs strategy in facing AEC. The survey was conducted on five featured clusters of MSMEs in Semarang City namely batik cluster, food processing cluster, handicraft cluster, tourism cluster and milkfish cluster. The population of this study consists of MSMEs entrepreneurs who joined MSMEs clusters in the city of Semarang. Selection of Semarang city as a research location is determined based on the consideration of economic development plan aspect especially in the field of trade. Determination of the MSMEs entrepreneur samples is done purposively based on the consideration of homogeneity and real condition of MSMEs clusters in Semarang City. The number of employer samples is 78 people. Data obtained from the field of research are analyzed descriptively by using Internal-External Matrix model. This study resulted in the conclusion that to face the era of AEC, the appropriate strategies for MSMEs in Semarang city is the strategy of growth through horizontal integration.

Analysis Of Profits And Feasibility Of The Tempe Household Tempe Crafts Manufacturer In Lamper Tengah Village, Semarang Selatan District Rita Meiriyanti; Tri Rinawati; Witjaksono Eko Hartoto
Economics and Business Solutions Journal Vol. 2 No. 1 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

A small industry has a strategic role in driving the economy. One of the potential small industries to be developed is the tempe industry. This study aims to analyze the benefits and feasibility tempe crafts manufacturer in Lamper Tengah Village, Semarang Selatan District which is the largest tempe industry area in Semarang City so that the results of the analysis can be taken into consideration to further develop their business.This research design uses quantitative methods. This research is a case study so business owners making tempeh in Semarang City is used as a source to obtain information needed in research. The data used are primary and secondary. Data collection techniques carried out by interview, observation, and recording. Data obtained analyzed using profit analysis Ï€ = TR-TC and to find out business feasibility using the formula R / C Ratio.The results of this study indicate that the average total cost incurred by tempe producers in Lamper Tengah Village per month is Rp 16,916,210.70. The average amount of tempe produced was 18,108 packs with an average price of Rp. 2,500, so that the average monthly income earned by tempe craftsmen is Rp 45,270,556 and the average profit gained is Rp 28,354,355. The business of making soybean tempe has an efficiency value of 2.68, meaning that every one rupiah the costs incurred will get an income of 2.68 times the cost incurred, then the tempe industry business in Lamper Tengah Village is feasible to continue and can even be invested in industrial development the tempe.Keywords: Profit, Business Feasibility, Tempe Crafts Manufacturer

MENGUNGKAP KEBERHASILAN UD. MAKMUR ABADI DALAM MENINGKATKAN PENJUALAN Agustia Nurrohmah; Witjaksono Eko Hartoto
Solusi Vol. 20 No. 4 (2022): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i4.5862

Penelitian ini dilatar belakangi adanya peningkatan penjualan di UD. Makmur Abadi. Penelitian ini bertujuan untuk mengetahui bagaimana cara UD. Makmur Abadi meningkatkan penjualan sehingga penjualan barang selalu meningkat. Penelitian ini menggunakan teknik kualitatif, data dikumpulkan menggunakan metode wawancara mendalam yang dilakukan kepada 5 informan yaitu: pemilik, 1 orang karyawan dan 3 orang pelanggan di UD. Makmur Abadi yang dapat memberikan informasi berkaitan dengan masalah penelitian. Hasil penelitian ini menunjukkan bahwa cara meningkatkan penjualan yang dilakukan UD. Makmur Abadi adalah dengan menerapkan aspek-aspek Strategi Pemasaran, Kualitas Produk, Kesesuaian Harga, Lokasi Strategis, Promosi, Saluran Distribusi dan Word Of Mouth.Kata Kunci : strategi pemasaran , 4P.

Co-Authors Adijati Utaminingsih Adolmando S. Amaral Agustia Nurrohmah Albert Aprih Santoso Cristino Gusmao Emaya Kurniawati Ericke Fridatien Kuswardani, D.C. Rita Meiriyanti Rizki Kurniawan Soelistiyono, Anitiyo Sri Yuni Widowati Tri Rinawati Wyati Saddewisasi Yani, Tri Endang Yefri Yanto Halawa

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