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All Journal Humano: Research Journal Jurnal Kependidikan Media INTELEKTIVA Jurnal IPTEK Bagi Masyarakat Jurnal Galeri Pendidikan Sureq: Jurnal Pengabdian Masyarakat Berbasis Seni dan Desain PEDAMAS (Pengabdian Kepada Masyarakat) Indonesian Journal of Educational Technology International Journal of Education, Vocational and Social Science
Suhenrik P
Universitas Pejuang Republik Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Other

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K-Means Segmentation for Differentiated MSME Digital Assistance Using DIGI-UMKM Chandra Wisnu Nugroho; Husna Saleh; Leonard Maramis; Siti Nur Asia; Suhenrik P
Jurnal IPTEK Bagi Masyarakat Vol 6 No 2 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v6i2.1880

Abstract

Digital transformation among MSMEs requires differentiated assistance because digital use, literacy, barriers, service needs, and readiness vary across businesses. This applied quantitative study developed the DIGI-UMKM prototype and analysed 18 of 20 MSME records using a 74-item instrument across five dimensions. Mean scores were 2.76 for digital service use, 3.36 for digital literacy, 2.89 for digitalisation barriers, 4.13 for service needs, and 3.58 for transformation readiness. K-Means produced three operational groups: Basic Digital MSME (5.6%), Developing Digital MSME (72.2%), and Digital Transformation-Ready MSME (22.2%). The initial activity evaluation averaged 3.79/4. DIGI-UMKM therefore provides a decision-support mechanism for differentiated digital assistance, although the findings remain local empirical evidence because of the limited purposive sample.
Co-Authors Andi Alim, Andi Andi Irfan Andi Irwan Kasim Andi Tenri Ampa andry z Chandra Wisnu Nugroho Darmawati A Husna Saleh Lantang, Fazmi Al Astari Leonard Maramis Marwan Marwan Marwan Marwan Marwan Nurul Fadhillah S Siti Danvi Sekarjati Siti Nur Asia Supardi Salam Supardi Salam