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All Journal Jurnal Promosi Pendidikan Ekonomi Indonesian Journal Of Business And Entrepreneurship Research
Muh Ihsan Said Ahmad
Unknown Affiliation
Economics, Econometrics & Finance

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ANALISIS KESULITAN BELAJAR SISWA DALAM PEMBELAJARAN KAJIAN LITERASI KEWIRAUSAHAAN PELAKU USAHA TANI PERKOTAAN DI KOTA MAKASSAR Miranda Miranda; Muh Ihsan Said Ahmad; Muhammad Hasan; Nurdiana Nurdiana; Tuti Supatminingsih
PROMOSI (Jurnal Pendidikan Ekonomi) Vol 10, No 2 (2022): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v10i2.6711

Abstract

This study aims to determine the level of entrepreneurial literacy possessed by urban fariming entrepreneurs in the city of Makassar, especially in the Orchid Women Farmer Group located in the Bara-Baraya sub-district, Makassar district and the implementation of entrepreneurial literacy in agricultural activities. This study uses a qualitative approach with descriptive methods collected using three techniques namely observation, interviews, and documentation. Then to determine the sample in this study using the purposive sampling method with the provisions of criteria, namely: (1) joined in the Women’s Group of Orchid Farmers; (2) is an important part (top) in the organizational structure; (3) knows the ins and outs of the Women’s Group of Orchid Farmers so as to be able to provide information that can represent; (4) domiciled in the city of Makassar. After exploring, it was found the the Women’s Group of Orchid Farmers in general already have entrepreneurial literacy and knowledge releted to entrepreneurship has been implemented in their farming activities although it is not optimal because not all members have and understand entrepreneurial literacy. Keywords: entrepreneurial literacy, urban farmer, makassar city
Service Quality, Promotions, and Product Prices on Consumer Purchasing Decisions in the Marketplace: The Mediating Role of Brand Image Nur Hikmah; Mustari; Muh Ihsan Said Ahmad; Nur Arisah; Wulan Purnamasari
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.7392

Abstract

In today's digital era, almost all activities can be carried out using the internet, making information access easier. This study aims to review and analyze existing problems to determine the extent of the influence of service quality, promotions, and product prices in the marketplace on consumers' purchasing decisions, with brand image acting as a mediating variable. The research subjects are students from eight study programs at the Faculty of Economics and Business, Makassar State University, from the 2021 and 2022 intakes, with a sample size of 348 respondents. Data analysis was conducted using the Partial Least Squares Structural Equation Model (PLS-SEM). Based on the problem formulation, the study results show that service quality, promotions, product prices, and brand image have a positive and significant influence on consumers' purchasing decisions. Additionally, brand image effectively mediates the relationship between these three variables and consumers' purchasing decisions.
Co-Authors Miranda Miranda Muhammad Hasan MUSTARI Nur Arisah Nur Hikmah Nurdiana Nurdiana Tuti Supatminingsih Wulan Purnamasari