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All Journal REKAYASA JURNAL PENGABDIAN KEPADA MASYARAKAT Wahana Teknik Sipil: Jurnal Pengembangan Teknik Sipil Sebatik Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia bit-Tech Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika DEVICE Abadi: Jurnal Ahmad Dahlan Mengabdi Jurnal Insan Pengabdian Indonesia Sasambo: Jurnal Abdimas (Journal of Community Service)
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Optimalisasi Kreativitas Sosial Media Dengan Pelatihan Content Creator Ainin Bashiroh; M. Mutammam Mushtofa; Indrika Dwi Febianti; Nola Riwibowo; Wulan Zuni Anggraeni Kusuma
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 4 (2023): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i4.1732

Abstract

Sosial media berkembang sangat cepat sehingga memberikan dampak pada peran sosial media itu sendiri. Sosial media telah menjadi wadah multifungsi, hal tersebut terjadi karena setiap orang memiliki kebebasan untuk menyampaikan ide dan pendapatnya kepada masyarakat tanpa batasan jarak. Salah satu potensi sosial media saat ini adalah menjadi media konten dengan pelakunya yang disebut content creator. Akan tetapi untuk menjadi seorang content creator banyak aspek yang perlu diperhatikan agar tetap menarik para penonton. Oleh karena itu, kegiatan pelatihan content creator dipilih dengan maksud untuk meningkatkan pemahaman masyarakat luas sebagai upaya optimalisasi kreativitas sehingga konten yang diproduksi dapat disaksikan secara luas. Kegiatan ini dilaksanakan dalam bentuk pelatihan kerja secara komunitas yang dilaksanakan di Desa Medali, Kecamatan Puri, Kabupaten Mojokerto. Kegiatan pelatihan ini bekerjasama dengan salah satu lembaga Balai Latihan Kerja Komunitas Al-Muaawanah sehingga diharapkan peserta pelatihan akan memiliki skill dan memiliki daya saing untuk melanjutkan ke dunia kerja dalam bidang content creator ataupun advertisement. Jumlah mitra yang dilibatkan dalam penelitian ini adalah Lembaga Balai Latihan Kerja Al-Muaawanah. Metode yang digunakan dalam pegabdian ini adalah metode pelatihan yang mana pelatihan dilakukan dalam waktu lima hari. Pelatihan ini dapat meningkatkan pemahaman mengenai konten kreator, perencanaan konten, konsep konten, produksi dan pengeditan konten sehingga peserta mampu mencapai tahap publikasi yang baik. Kegiatan ini dapat digunakan sebagai modal untuk menyalurkan bakat serta peningkatan bakat peserta dalam bidang content creator dan dapat ditingkatkan sebagai peluang untuk mendapatkan penghasilan serta bersaing di dunia kerja. Optimizing Social Media Creativity With Content Creator Training Social media is developing so fast that it has an impact on the role of social media itself. Social media has become a multifunctional platform, this happens because everyone has the freedom to convey their ideas and opinions to the public without distance restrictions. One of the potentials of social media today is to become a content medium with the perpetrators being called content creators. However, to become a content creator, there are many aspects you need to pay attention to in order to keep attracting viewers. Therefore, content creator training activities were chosen with the aim of increasing public understanding as an effort to optimize creativity so that the content produced can be widely viewed. This activity was carried out in the form of community work training which was carried out in Medali Village, Puri District, Mojokerto Regency. This training activity is in collaboration with one of the Al-Muaawanah Community Job Training Center institutions institutions so that it is hoped that the training participants will have the skills and competitiveness to continue into the world of work in the field of content creator or advertisement. The number of partners involved in this research is the Al-Muaawanah Job Training Institute. The method used in this service is a training method where training is carried out within five days. This training can increase understanding of content creators, content planning, content concepts, content production and editing so that participants are able to reach a good publication stage. This activity can be used as capital to channel talents and improve participants' talents in the content creator field and can be increased as an opportunity to earn income and compete in the world of work.  
Co-Authors Abdillah, David Fahmi Abdun Nafi Kurniawan Abdun Nafi Kurniawan Achmad Farid Dedyansyah Afan, Moh. Midchol Agus Slamet Ainin Bashiroh Darini Yusrina A Darini Yusrina Abidah Fibia Sentauri Cahyaningrum Fibia Sentauri Cahyaningrum Fibia Sentauri Cahyaningrum Fita Aninda Sari Friska Amelia Ilham Basri K Indrika Dwi Febianti Isna Ayu Safitri Kusuma Dewi Isna Ayu Saftri K D M. Mutammam Mushtofa Miftahur Rohman Miftahur Rohman Moh. Midchol Afan Moh. Midchol Afan Muhammad Mutammam Musthofa Nur Sanif Yusuf Habib Rizki Oky Dedy Wijaya Oky Dedy Wijaya Raden Mohamad Herdian Bhakti Rohmatul Fitriyah D Rohmatul Fitriyah Dewi Taruna Firlian Tama Taruna Firlian Tama Taruna Firlian Tama Wijaya, Oky Dedy Wulan Zuni Anggraeni Kusuma Yanuangga Galahartlambang