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All Journal Jurnal Manajemen Perhotelan dan Pariwisata Journal of Applied Management Studies
Ni Nyoman Rusmiati
Universitas Triatma Mulya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengembangan Potensi Wisata dengan Pendekatan Sapta Pesona di Desa Wanagiri Kauh Tabanan Bali I Made Bayu Wisnawa; Ni luh Wayan Sayang Telagawathi; Ni Nyoman Rusmiati; I Made Hedy Wartana; I Ketut Budiasa
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i1.57809

Abstract

Penelitian ini bertujuan untuk mengetahui: i) kondisi terkini Desa Wanagiri Kauh, Kecamatan Selemadeg, Kabupaten Tabanan Bali, ii) potensi wisata yang dapat dikembangkan dan iii) mengkaji kedala utama yang dihadapi dan upaya yang dapat dilakukan untuk dapat mengembangkan potensi wisata berdasarkan Sapta Pesona. Metode yang digunakan adalah metode kualitatif, yang mengandalkan observasi dan wawancara dalam pengumpulan data. Hasil penelitian menunjukkan bahwa: i) Desa Wanagiri Kauh merupakan desa agraris dengan potensi wisata yang belum berkembang, ii) potensi wisata yang dapat dikembangkan antara lain, wisata alam dan wisata budaya iii)kendala utama yang dihadapi adalah lemahnya wawasan masyarakat desa terhadap pariwisata, sehingga dibutuhkan kegiatan sosialisasi dan pelatihan pariwisata. Sapta Pesona sudah tercermin dalam kehidupan masyarakat desa, hanya unsur kenangan yang belum ada, meskipun banyak potensi yang dapat dikembangkan
FAKTOR-FAKTOR YANG MEMPENGARUHI WISATAWAN TERHADAP KEPUTUSAN PEMBELIAN PADA COFFEE SHOP DI KAWASAN DENPASAR Muhammad Fadhil Ikhsan; I Made Bayu Wisnawa; Ni Nyoman Rusmiati
Journal of Applied Management Studies Vol. 5 No. 1 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v5i1.107

Abstract

This research aims to determine: i) the factor that determines tourists buying at coffee shop in the Denpasar area, and ii) the dominant factor that determine tourists decide to buy at coffee shop. The analytical tool used in solving this problem is factor analysis using the SPSS (Statistics Package of Social Science) 24.0 version for windows software program. The results of the research show that: i) the factor that determines tourists buy at coffee shop in the Denpasar area which include: Main factor (coffee shop facilities, name/brand, product price and building design) this factor is the dominant factor that determines tourists buy at coffee shop in the Denpasar area, Supporting Factor (strategic location, encouragement of local people, personal income and lifestyle), Convenience Factor (payment system, cleanliness of the coffee shop and parking facilities), Motivational Factor (discounted prices and expectations of satisfaction), Trust Factor (labor and promotional media), and ii) the dominant factor that determines tourists buy coffee shops in the Denpasar area is the Main Factor, this factor is formed by the variant of coffee shop facilities, name/brand, product price and building design
Co-Authors I Ketut Budiasa I Made Bayu Wisnawa Made Hedy Wartana Muhammad Fadhil Ikhsan Ni Luh Wayan Sayang Telagawathi