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All Journal JMBA (Jurnal Manajemen dan Bisnis asmi) International Journal of Management Science and Information Technology (IJMSIT)
Mintarsih Mintarsih
Institut Bisnis dan Multimedia asmi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN PRODUK UMKM SALAKU UNTUK MENARIK MINAT BELI KONSUMEN DI ERA PANDEMI COVID-19 Diana Ari Utami; Arina Hoirunisa; Jerry M Logahan; Mintarsih Mintarsih
JMBA Jurnal Manajemen dan Bisnis Vol 8 No 02 (22): Oktober
Publisher : Institut Bisnis dan Multimedia asmi

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Abstract

Pandemi Covid-19 tidak sedikit menyebabkan pada pelaku usaha mengalami penurunan dalam pencapaian omzetnya dari pendapatan biasanya seperti UMKM yang bergerak dibidang fashion, kuliner, dsb. Hal tersebut terjadi karena berkurangnya aktivitas diluar rumah, kesulitan dalam memperoleh bahan baku, keterbatasan transportasi, serta menurunnya kepercayaan dari konsumen terhadap suatu produk. Fokus penelitian ini adalah pada produk UMKM yang bergerak dibidang kuliner yaitu Produk UMKM SALAKU. Metodologi yang digunakan adalah penelitian kualitatif dengan cara mengamati, wawancara dan dokumen yang diambil dari pengusaha, penjual, pembali dan calon pembeli. Hasilnya ditemukan strategi pemasaran UMKM SALAKU di saat situasi Pandemi Covid-19 yang tepat dengan memberikan rasa dan kualitas dari produk sesuai dengan kebutuhan konsumen, memberikan harga yang terjangkau, dan melakukan promosi melalui media sosial.
Analysis of Technostress and Its Impact on Lecturer Performance in Technology-Based Learning Sundari Soekotjo; Dwi Novita Sari; Hardianawati Hardianawati; Indria Sukma Sektiyaningsih; Mintarsih Mintarsih; Pingkan Luciawati Sompi; Rochayati Febriarhamadini; Dina Agnesia Sihombing; Prasastiara Eka Marsella
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7543

Abstract

This study investigates technostress among lecturers in private universities under LLDIKTI Region III Jakarta and examines its impact on lecturer performance in technology-based learning environments. Employing a qualitative case study approach, data were collected through semi-structured in-depth interviews with 15 lecturers from various academic ranks, supported by observation and document analysis. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, involving data condensation, data display, and conclusion drawing. The findings reveal that lecturers experience multiple dimensions of technostress, including techno-overload, techno-invasion, techno-complexity, and psychological strain. Techno-overload emerges as the most dominant form, characterized by increased workload and continuous digital demands. Techno-invasion reflects the erosion of work–life boundaries due to constant digital connectivity, while techno-complexity highlights adaptation challenges to rapidly evolving technologies. These conditions collectively contribute to psychological outcomes such as stress, fatigue, and emotional exhaustion. Although technology enhances instructional flexibility and learning innovation, it simultaneously generates a paradox of increased cognitive and emotional burden. The study further finds that technostress influences lecturer performance in both enabling and constraining ways, depending on individual digital competence and institutional support. Lecturers adopt various adaptive strategies, including peer collaboration, self-directed learning, and participation in training programs, to mitigate technostress. The study concludes that technostress is not merely an individual issue but an organizational phenomenon embedded within digital transformation in higher education. The findings provide implications for developing sustainable digital policies and strengthening institutional support systems to enhance lecturer well-being and performance.
Co-Authors Arina Hoirunisa Diana Ari Utami Dina Agnesia Sihombing Dwi Novita Sari Hardianawati Hardianawati Indria Sukma Sektiyaningsih Jerry M Logahan Pingkan Luciawati Sompi Prasastiara Eka Marsella Rochayati Febriarhamadini Sundari Soekotjo