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All Journal Jurnal Ilmu Manajemen Among Makarti Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Management and Business Review International Journal of Digital Entrepreneurship and Business (IDEB) International Journal of Social Service and Research Journal of Emerging Business Management and Entrepreneurship Studies Jurnal Ilmu Manajemen ASEAN Marketing Journal International Research Journal of Business Studies
Pepey Riawati Kurnia
Sekolah Tinggi Manajemen PPM
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : ASEAN Marketing Journal

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Influence of Intuition and Capability on Accelerated Product Development in Big-Medium Scaled Food Companies in Indonesia Kurnia, Pepey Riawati
ASEAN Marketing Journal Vol. 5, No. 1
Publisher : UI Scholars Hub

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To face the pressure of competition, more and more companies perform accelerated product development by shortening the product development time so that the product will arrive at the market at the shortest time. Food industry has also performed accelerated product development. Using evolution theory, contingency theory, market-based view, and resource-based view a research model has been built. Results of the research’s initial identification show that food industry in Indonesia is in growth level towards maturity level. Meanwhile, competition in the food industry is in moderate level towards hypercompetition level. Tactics of accelerated product development often carried out is by simplifying the product development steps to eliminating the product development steps. The innovation type used is incremental innovation since it is fast and easy. Results of the research give information that intuition and capabilities are the main motivating factors for big-medium scaled food companies in Indonesia to accelerate product development.
Influences of Antecendent and Outcome Factors on The Speed of New Product Development: A Study of SME Companies in Indonesia Kurnia, Pepey Riawati
ASEAN Marketing Journal Vol. 6, No. 2
Publisher : UI Scholars Hub

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The research’s objective is doing an empirical test toward research conducted by Menon & Lukas (2004), which generates 6 propositions of antecedent and outcome factors in the velocity of new product development. The literature theory based on theory of new product development speed (PDS) with antecendent and outcome factors. The research towards 63 respondent managers of Small and Medium Enterprises (SME) companies in Jabodetabek, Indonesia. Six propositions are developed into 6 hypotheses, which are then subject to a statistical test using LVS. Goodness-of-fit test informs that 6 hypotheses are eligible and so does the Measurement-fit test. Test towards 6 hypotheses using significance level of 0.05 with t value of > 1.96 confirms that the data support 5 hypotheses, except for hypothesis number 6 which states that Product Development Speed has no influence on the Orga- nizational Stress. The results provide managerial, theoretical insight and implication that are useful for New Product Development Speed.
INFLUENCE OF NON-DEMOGRAPHIC FACTORS ON INDONESIAN CONSUMERS PURCHASE INTENTION TOWARDS GREEN PRODUCTS Hutahaean, Cynthia Irene; Kurnia, Pepey Riawati
ASEAN Marketing Journal Vol. 11, No. 1
Publisher : UI Scholars Hub

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This research analyzed the influence of non-demographic factors to Indonesian consumers’ attitude towards green products. Furthermore, this research also investigated the relationship between consumers’ attitude and the intention to purchase green products. This research used questionnaire data from 350 respondents selected by judgemental sampling. Data was analyzed using regression method. The research found that only five out of six non-demographic factors tested were proven to influence the Indonesian consumers’ attitude towards green products. Based on their magnitude of influence, the five factors are altruism, perceived consumer effectiveness, collectivism, perceived benefit, and environmental knowledge. Meanwhile, the interpersonal influence, another factor tested, was not proven to affect the consumers’ attitude towards green products. Consumers’ attitude towards green products also influence consumers’ intention to purchase those products.
Co-Authors Agustinus Handoko Andika Dzulhaji Pratama Putra Angelina Christina, Angelina Anggun Pesona Intan Puspita Anggun Pesona Intan, Anggun Pesona Aprihatiningrum Hidayati Aryani, Budi Boy Bayu Idisondjaja Citra, Sonia Fergina Cynthia Irene Hutahaean Dewi Purnama Sari Hutahaean, Cynthia Irene Januar Robin Stanley Lavindri, Edith Melina Sari Muti Andarini Nadila, Karina Narda, Livia Pang, Peggy Pribadi, Amanda Puspita, Anggun Pesona Intan Ramayanti, Ramayanti Rike Penta Sitio, Rike Penta Siti Nuraisyah Suwanda