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The Impact of Social Media Brand Community and Brand-Community Commitment on Customer Based Brand Equity Kurnia, Pepey Riawati; Aryani, Budi; Sari, Dewi Purnama
International Research Journal of Business Studies Vol. 18 No. 1 (2025): April - July 2025
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.18.1.27-41

Abstract

In green start-up business competition, the main challenge lies in focusing on social and environmental impacts. The purpose of this study is to describe the impact of Social Media Brand Community (SMBC) on Customer-Based Brand Equity (CBBE) mediated by Brand-Community Commitment. This quantitative study uses a purposive sampling technique and the respondents of this study are members of the green start-up brand community as many as 125 respondents, data research are tested and analyzed using PLS-SEM. The findings of this study reveal that the characteristics of SMBC (shared awareness, rituals and traditions, and moral responsibility) directly affect brand awareness, perceived quality, and brand loyalty which are elements of CBBE while brand-community commitment does not affect to CBBE. To improve CBBE, it is necessary to focus on strengthening the characteristics of the brand community. The implementation of brand community in Indonesian green start-up companies has a real impact on marketing performance, especially in growing brand awareness within the community.
FAST FASHION DAN KEBERLANJUTAN BISNIS: INTERVENSI STRATEGIS UNTUK INDUSTRI MELALUI CAUSAL LOOP DIAGRAM ANALYSIS Sari, Dewi Purnama; Pambudi, Ivan Agus Setiawan
ANALISIS Vol. 15 No. 02 (2025): ANALISIS VOL. 15 NO. 02 TAHUN 2025
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v15i02.6480

Abstract

The fast fashion industry has rapidly grown into a dominant business model in the global apparel sector, driven by consumer demand for affordable and trend-oriented clothing. However, the widespread adoption of this model has raised significant environmental, social, and economic concerns. This article aims to analyze the fast fashion industry phenomenon as a systemic issue using secondary data and a systems thinking approach through a causal loop diagram. The findings reveal the industry’s substantial contribution to climate change, water pollution, microplastic waste, and labor exploitation. Key actors include the government, the fast fashion textile industry, consumers, models, influencers, workers, and investors, each with distinct mental models. By identifying leverage points, the study concludes that digital technology–based intervention strategies can be implemented to support behavioral transformation among consumers and business actors, including MSMEs in the sustainable fashion sector.
Human Resource Innovation for Economic Inclusion: A Dual-Method Review on Global Trends and Gaps Ratnawati, Shinta; Sari, Dewi Purnama; Atmaja, Hanung Eka; Anggraeni, Dewi; Khoirunnisa, Alya Najla
Entrepreneurship and Small Business Research Vol. 3 No. 3 (2024): Entrepreneurship and Small Business Research (December 2024 - March 2025)
Publisher : Publication Division of International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resource (HR) innovation has emerged as a critical lever for advancing economic inclusion in increasingly digital and unequal labor markets. However, existing scholarship remains conceptually fragmented and weakly integrated across theoretical and contextual domains. This study provides a comprehensive synthesis of global research on HR innovation for economic inclusion by employing a dual-method approach that combines bibliometric analysis and a systematic literature review (SLR). A dual-method review was employed, combining bibliometric analysis and a systematic literature review (SLR). The dataset consists of 220 peer-reviewed articles indexed in Scopus and published between 2020 and 2024. Bibliometric techniques were used to map publication trends, influential authors, institutions, and journals, while the SLR identified thematic patterns and conceptual linkages. The analysis reveals four dominant research clusters: (1) inclusive skills development and workforce upskilling, (2) diversity-oriented HR strategies, (3) digital inclusion in HR systems, and (4) HR contributions to social resilience among vulnerable communities. Despite growing scholarly attention, the literature remains fragmented and weakly connected to macro-level equity and inclusion strategies. The study provides a consolidated knowledge base and proposes a future research agenda to strengthen theoretical integration and policy relevance in inclusive HR innovation. This research offers an integrative global synthesis of HR innovation for economic inclusion by combining bibliometric mapping and SLR, highlighting underexplored theoretical and practical gaps in the field.
Model Pendampingan UMKM Berbasis Analisis Perilaku untuk Pencegahan Food Waste: Pilot Project pada Jiji Kopitiam Semarang: Indonesia Sari, Dewi Purnama; Wahyudan, Mohamad Bayu; Pradipta, Audrey; Kho, Herry Fernandes; Setyono, Hilda Fazira; Hermawanputri, Sarasifa Mashia; Nurdiyana, Kartika Ratih
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 08, Issue 1, Maret 2026
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol8.iss1.art15

Abstract

Food waste is a significant challenge for culinary MSMEs due to weak raw material management and the absence of standardized operational procedures. This community service initiative aims to strengthen raw material management capacity to prevent overstock in the MSME pilot project, Jiji Kopitiam. The method consists of three stages: first, system analysis and intervention planning, which include problem identification and intervention design; second, program implementation; and third, the development of a sustainability plan. Root-cause analysis was conducted using a Fishbone diagram, while behavioral identification referred to the COM-B model to determine the behavioral change requirements. Intervention planning was developed using the Theory of Change and behavioural change identification to ensure that all activities followed a logical pathway toward the expected outcomes. The interventions included educational workshops, storage-layout simulations, the development of simplified SOPs, the strengthening of stock recording practices, and public educational campaigns. The results of the mentoring process indicate an improved understanding of raw material management among MSMEs, the adoption of labeling and reorganized storage practices, and increased awareness of systematic stock recording. The formulation of a sustainability plan further enhanced the likelihood of maintaining these improved practices. Overall, this mentoring program successfully fostered initial behavioral changes relevant to reducing food waste in culinary MSMEs.  
Digital Transformation Moderates AIS and CRM Impact on Business Sustainability Afridayani, Afridayani; Habiiba Lavenia Qalammulloh; Sandra Lestari; Dewi Purnama Sari; Putri Daeng
Al-Mal: Jurnal Akuntansi dan Keuangan Islam Vol. 6 No. 2 (2025): Desember 2025
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ym1yft93

Abstract

This study aims to examine the effect of the interaction between Accounting Information Systems (AIS) and Customer Relationship Management (CRM) on business sustainability, with digital transformation as a moderating variable. This research employs a quantitative approach by collecting primary data through structured questionnaires distributed to business owners and managers, particularly small and medium-sized enterprises (SMEs). The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 to test the proposed hypotheses. The results indicate that Accounting Information Systems and Customer Relationship Management have a positive and significant effect on business sustainability. Furthermore, the interaction between AIS and CRM significantly enhances business sustainability, suggesting that the integration of internal financial information and customer-oriented systems strengthens long-term business performance. Digital transformation is found to moderate the relationship between AIS and CRM on business sustainability, indicating that higher levels of digital transformation strengthen the positive impact of AIS–CRM integration on business sustainability. This study contributes to the literature by providing empirical evidence on the strategic role of integrating accounting information systems and customer relationship management in achieving business sustainability, particularly in the context of digital transformation. The findings offer practical implications for business practitioners and policymakers in promoting digital-based system integration to enhance sustainable business performance.
EFEKTIVITAS BIMBINGAN KELOMPOK DENGAN TEKNIK WDEP UNTUK MENINGKATKAN PEMAHAMAN DIRI SISWA DI SMPN 3 BANDAR PULAU Dewi Purnama Sari; Alfin Siregar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47104

Abstract

This study aims to determine the effectiveness of group guidance services using the WDEP technique in improving students' self-understanding. This study used a quantitative approach with a quasi-experimental method and a non-equivalent control group design. The study sample consisted of 30 students, consisting of 15 in the experimental group and 15 in the control group, selected using purposive sampling. Data collection was conducted using a self-understanding questionnaire with a Likert scale. Data analysis was conducted through normality tests, homogeneity tests, and hypothesis testing using independent sample t-tests using SPSS. The results showed that the average self-understanding score in the experimental group increased from 62.20 in the pretest to 84.27 in the posttest, while in the control group it increased from 63.13 to 69.13. The results of the hypothesis test showed a significance value of 0.000 <0.05, so Ha was accepted and Ho was rejected. Thus, group guidance services using the WDEP technique were effective in improving students' self-understanding.
Konsep Pendidikan Andragogi dalam Perspektif Pendidikan Islam Khairrurraziqin, Khairrurraziqin; Sari, Dewi Purnama; Fadilah, Fadilah Purnama
JOEAI (Journal of Education and Instruction) Vol. 3 No. 2 (2020): JOEAI (Journal of Education and Instruction)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joeai.v3i2.1399

Abstract

This research aims to obtain information on the concept of Andragogi education in the perspective of Islamic Education. This research is a qualitative study of literature using content analysis. The results of the study are informed if the concept of Andragogi Education is the art and science of teaching adults to learn, how to help adults learn according to their needs and efforts to motivate adults to learn using their experiences to achieve new learning experiences. There are 4 basic assumptions in andragogi education that include concepts about learners, the function of experience, learning readiness and learning attestation. In conclusion, in the Perspective of Islamic Education, the concept of Andragogi education is a method of learning that is relevant to the atmosphere of adult learning found in the Qur'an and hadith, namely the method of awareness, method of practice and method of learning in the Hadith of the Prophet SAW. Keywords: Andragogi, The Concept of Education, Islamic Education, Perspectives
Interaksi Pembelajaran Berbasis Rahmah, Optimalisasi Fungsi Otak untuk Belajar Sari, Dewi Purnama; Sutarto, Sutarto
JOEAI (Journal of Education and Instruction) Vol. 4 No. 2 (2021): JOEAI (Journal of Education and Instruction)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joeai.v4i2.2924

Abstract

This study aims to describe the interaction of al-Rahmah-based learning and its urgency in optimizing brain function for learning. The method used is library research. Sources of data obtained from the Koran, hadith, books and various scientific works that are relevant to the topics discussed. The data collection technique was carried out in three stages, namely editing, organizing and finding, then analyzed using content analysis and comparative analysis approaches. The results showed that al-Rahmah or affection-based learning interactions lead to secure attachment to students, thus creating a positive relationship between teachers and students. Positive relationships can cause positive emotions that can lead to hypothalamic-pituitary-adrenocortical stimulation or HPA hormones, maintaining the balance of the left and right brain so as to maximize brain function for learning. In conclusion, al-Rahmah-based learning interaction, learning with the application of the principle of compassion, creates a good relationship between teachers and students so that it has a positive effect in stimulating the optimization of students' brain functions for learning. Keywords: Learning interaction, Rahmah, Affection, Learning
Membangun Budaya Siaga Bencana melalui Simulasi Gempa Bumi dan Tsunami di Lingkungan Madrasah Aliyah Negeri 2 Suak Timah Raina Parmitalia Dinda; Rita Fazlina; Rezqi Malia; Alvisyahri Alvisyahri; Veranita Veranita; Astiah Amir; Fadli Idris; Dewi Purnama Sari; Fitry Hasdanita; Rahmat Djamaluddin; Rinaldy Rinaldy; Zulyaden Zulyaden; Fachruddin Fachruddin
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 3 No. 2 (2026): Mei : Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v3i2.3235

Abstract

This community service activity aimed to build a disaster preparedness culture through earthquake and tsunami simulation activities at Madrasah Aliyah Negeri 2 Suak Timah, West Aceh Regency. The activity was motivated by the high risk of earthquake and tsunami disasters in the coastal area of West Aceh and the limited understanding of students regarding disaster mitigation and evacuation procedures. This program was carried out through collaboration between the Regional Disaster Management Agency (BPBD) of West Aceh Regency, lecturers from the Civil Engineering Department of Teuku Umar University, the Samatiga Community Health Center, and the school. The methods used included education, socialization, demonstrations, and direct simulations regarding self-rescue actions during earthquakes and tsunamis. The simulation was conducted at Suak Timah Football Field as the evacuation gathering point. The results showed an increase in students’ and school members’ knowledge and preparedness in facing disasters. Participants were able to understand evacuation routes, perform self-protection actions, and follow evacuation procedures in an orderly and rapid manner. Evaluation results indicated that disaster mitigation understanding reached 85%, self-rescue ability 88%, accuracy in following evacuation routes 90%, discipline during simulation 92%, and participant involvement reached 95%. This activity also encouraged the formation of a disaster awareness culture and the emergence of active student roles as preparedness pioneers within the school environment. Therefore, disaster simulation proved to be an effective educational medium in improving the capacity and preparedness of school communities toward earthquake and tsunami risks.
Pendidikan Kesehatan Meningkatkan Tingkat Pengetahuan dan Sikap Ibu dalam Merawat Balita dengan ISPA Dewi Purnama Sari; Diah Ratnawati
Jurnal Ilmiah Ilmu Keperawatan Indonesia Vol 10 No 02 (2020): Jurnal Ilmiah Ilmu Keperawatan Indonesia Edisi Juni 2020
Publisher : UIMA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.132 KB) | DOI: 10.33221/jiiki.v10i02.578

Abstract

Abstract Introduction : Health education is a series of influencing someone to create healthy living behavior. Public health counseling is an educational activity carried out by disseminating messages, to the community so that the community is aware, knows, understands, wants, and can take actions that are related to health. Purpose :The purpose of this report to determine the effect of health education on the level of knowledge and attitudes in mothers of children under five in caring for children with Acute Respiratory Infection at Integrated Health Center Kelurahan Limo. Method: This research method uses quasi-experiment and data analysis using a t-test dependent test. The sample was 53 respondents who had a child aged one to five years at Integrated Health Center Kelurahan Limo with a purposive sampling method. Results: The results showed that there was a significant effect between health education on the level of knowled and the attitude of mother in caring for children with Acute Respiratory Infection Conclusion: This shows that health education has a significant influence on the knowledge and attitude of a mother with a toddler about Acute Respiratory Infection at Integrated Health Center Kelurahan Limo.