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All Journal Jurnal Ilmu Manajemen Among Makarti Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Management and Business Review International Journal of Digital Entrepreneurship and Business (IDEB) International Journal of Social Service and Research Indonesian Community Journal Journal of Emerging Business Management and Entrepreneurship Studies Jurnal Ilmu Manajemen ASEAN Marketing Journal International Research Journal of Business Studies
Pepey Riawati Kurnia
Sekolah Tinggi Manajemen PPM
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Exploring the Dynamics of Pay Later in E-Commerce: Trust, Security, Satisfaction, and Continuance Intent Pribadi, Amanda; Kurnia, Pepey Riawati; Sitio, Rike Penta
International Journal of Digital Entrepreneurship and Business Vol 4 No 2 (2023): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : Universitas Jakarta Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v4i2.109

Abstract

The ever-evolving landscape of the financial technology (FinTech) sector has witnessed a surge in the popularity of non-cash transactions on e-commerce platforms. Among these, the Pay Later option has gained considerable prominence as it allows users to defer payments, akin to traditional credit cards. This research delves into the crucial factors influencing users’ intention to continue using the Pay Later feature on e-commerce platforms, with a particular focus on the role of user satisfaction. We conducted an online survey using Google Forms to collect empirical data, targeting Pay Later users on e-commerce apps within the Jabodetabek region. Our study comprised a purposive sample of 401 respondents. The data was subjected to advanced statistical analysis, specifically variance-based structural equations modeling (SEM) employing the partial least squares (PLS) path modeling approach facilitated by SMARTPLS 3.0. Our findings indicate that user perception of security, trust, and user interface directly impacts their intention to continue using Pay Later. However, perceived enjoyment and perceived usefulness did not exhibit a direct correlation with continuance intention. Notably, user satisfaction emerges as a crucial mediator in the relationship between perceived security, trust, perceived usefulness, perceived enjoyment, and user interface on the one hand and users’ intention to continue utilizing Pay Later on the other. The implications of this study extend to stakeholders in the e-commerce industry, offering valuable insights that can be harnessed to enhance customer continuance intention and foster the widespread adoption of the Pay Later system within e-commerce platforms.
Does Green Marketing Communication Affect Brand Image and Customer’s Purchase Desire? Kurnia, Pepey Riawati; Narda, Livia; Sitio, Rike Penta
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.697

Abstract

The study aims to clarify the relationship between the active level of green marketing communication towards brand image and customer’s purchase desire, and examine brand image as a mediator between the green marketing communication, partially towards purchase desire. Green marketing communication consists of green action communication, green food communication, and green donation communication. This study is conclusive research and deployed the questionnaire method. The research population is the end customers who have done transactions at the green-concept food and beverages industry, live in Jabodetabek, and earn above the provincial minimum wage. The study provides empirical insight that active level of green marketing communication partially and significantly give a positive impact to brand image and customer's purchase desire. The study also proves that brand image significantly acts as a mediator between green marketing communication and purchase desire. As the research limitation due to the chosen population, the result may lack generalisability. Hence, researchers are encouraged to test the different propositions further. The study includes implications for practitioners in the food and beverage industry to improve their brand image and customer’s purchase desire by conducting green marketing communication actively. Currently, most practitioners are more focused on doing green marketing activities to affect business. This paper fulfills the need to study how the communication of green marketing affects brand image and customer’s purchase desire in food and beverages industry. Keywords: green marketing communication, green action communication, green food communication, green donation communication, brand image, purchase desire
Co-Authors Agustinus Handoko Andika Dzulhaji Pratama Putra Angelina Christina, Angelina Anggun Pesona Intan Puspita Anggun Pesona Intan, Anggun Pesona Aprihatiningrum Hidayati Aryani, Budi Boy Bayu Idisondjaja Citra, Sonia Fergina Cynthia Irene Hutahaean Dewi Purnama Sari Hutahaean, Cynthia Irene Januar Robin Stanley Lavindri, Edith Mahadewi, Lufina Melina Sari Muti Andarini Nadila, Karina Narda, Livia Pang, Peggy Pribadi, Amanda Puspita, Anggun Pesona Intan Ramayanti, Ramayanti Rike Penta Sitio, Rike Penta Siti Nuraisyah Suwanda