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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN UMKM KULINER DALAM MENDUKUNG INDUSTRI PARIWISATA NUSA DUA Ni Luh Wulani Parwati; Putu Ratna Windusara Putri; I Made Sujana; Anak Agung Istri Setiari Jmh
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2107

Abstract

This study aims to analyze the factors influencing the success of culinary Micro, Small, and Medium Enterprises (MSMEs) in supporting the tourism industry in Nusa Dua, Bali. Culinary MSMEs play a strategic role in enhancing tourist destination attractiveness through food and beverage products that reflect local cultural identity. This research employed a quantitative approach using survey techniques involving culinary MSME owners in Nusa Dua. Data were analyzed through descriptive analysis and multiple linear regression. The findings indicate that product quality, menu innovation, service quality, digital marketing, and government support have positive and significant effects on the success of culinary MSMEs. Service quality emerged as the most dominant factor because tourists tend to evaluate their overall consumption experience when selecting culinary businesses. The results suggest that improving entrepreneurial competencies, utilizing digital technologies, and strengthening collaboration with the tourism sector are essential strategies for enhancing the competitiveness of culinary MSMEs in tourism destinations. This study is expected to provide valuable insights for local governments, business actors, and researchers in developing sustainable MSME sectors.
PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA BAGI PELAKU UMKM DI DESA JIMBARAN KABUPATEN BADUNG Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2108

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting economic growth, employment creation, and community welfare. However, many MSME actors still face challenges in financial management, particularly in preparing simple financial statements. Limited accounting knowledge often leads to poor financial recording practices, making it difficult for business owners to assess business performance and access financing opportunities. This community service program aimed to improve the financial literacy and accounting skills of MSME actors in Jimbaran Village through training and mentoring in preparing simple financial statements. The methods employed included socialization, training sessions, practical exercises, mentoring, and evaluation. A total of 40 MSME actors participated in the program. The results showed significant improvements in participants’ understanding of financial recording, preparation of income statements, cash flow records, and simple balance sheets. Participants were also able to implement financial recording practices in their daily business activities. This program contributed positively to strengthening MSME financial governance and enhancing business sustainability.
ANALISIS KONTRIBUSI SEKTOR PARIWISATA TERHADAP PENINGKATAN KESEJAHTERAAN EKONOMI MASYARAKAT DESA BENOA KABUPATEN BADUNG Fahmi Tanjung; Yoviniani Yevri Yanseni; I Made Sujana; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2109

Abstract

Tourism is a strategic sector that contributes significantly to the economic growth of Badung Regency, particularly in the Benoa Village area, which is developing as a marine tourism destination and supporting the Nusa Dua tourism area. This study aims to analyze the contribution of the tourism sector to improving the economic welfare of the Benoa Village community. The tourism sector has a positive influence on regional economic growth through increased community income, employment opportunities, and productive business activities. Tourism development can improve the economic conditions of local communities through job creation and the expansion of informal sector businesses. The results of the study indicate that the tourism sector contributes significantly to increasing household income, employment opportunities, and the economic welfare of the Benoa Village community.
PENGEMBANGAN PRODUK EKONOMI KREATIF BERBASIS BUDAYA LOKAL UNTUK MENINGKATKAN DAYA SAING UMKM DI DESA TANJUNG BENOA Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2110

Abstract

The creative economy has become one of the strategic sectors contributing significantly to local economic development and community welfare. Tanjung Benoa Village possesses rich cultural assets and tourism potential that can be transformed into creative economy products with high economic value. However, many Micro, Small, and Medium Enterprises (MSMEs) in the area still face challenges in product innovation, branding, marketing, and integrating local cultural values into commercial products. This community service program aimed to strengthen the capacity of MSME actors through the development of creative economy products based on local culture. The methods employed included socialization, training, product development workshops, mentoring, and evaluation. A total of 40 MSME actors participated in the program. The results demonstrated significant improvements in participants’ understanding of product innovation, cultural branding, packaging design, and digital marketing strategies. Participants successfully developed products that reflected local cultural identity while increasing market attractiveness and competitiveness. The program contributed to enhancing the sustainability and competitiveness of MSMEs in the tourism area of Tanjung Benoa.
PENDAMPINGAN PENGEMBANGAN DESA WISATA BERBASIS EKONOMI KREATIF DAN PARTISIPASI MASYARAKAT DI DESA PECATU Putu Ratna Windusara Putri; I Made Wisnu Wardana; I Made Sujana; Fahmi Tanjung
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2111

Abstract

Tourism Village Development Has Become An Effective Strategy For Promoting Local Economic Growth And Improving Community Welfare. Pecatu Village, Located In Badung Regency, Bali, Possesses Significant Tourism Potential Supported By Natural Attractions, Cultural Heritage, And Community Creativity. However, The Optimization Of These Potentials Still Faces Several Challenges, Including Limited Tourism Management Capacity, Lack Of Creative Economic Product Diversification, And Insufficient Community Involvement In Tourism Village Development. This Community Service Program Aimed To Strengthen Community Capacity Through Assistance In Developing A Tourism Village Based On The Creative Economy And Community Participation. The Methods Employed Included Socialization, Training, Mentoring, Focus Group Discussions (Fgds), And Program Evaluation. Participants Consisted Of Local Msme Actors, Tourism Awareness Groups, Village Officials, And Community Members Totaling 35 Participants. The Results Indicated An Increase In Community Understanding Of Tourism Village Management, Creative Economy Development, Digital Marketing Strategies, And The Importance Of Community Participation In Sustainable Tourism Development. Furthermore, Participants Successfully Identified Tourism Potentials And Formulated A More Structured Tourism Village Development Plan. This Program Positively Contributed To Strengthening Community Capacity In Supporting The Sustainability Of Tourism Village Development In Pecatu Village.
PENGARUH AKTIVITAS PARIWISATA TERHADAP PERKEMBANGAN UMKM BERBASIS KEARIFAN LOKAL DI DESA KUTUH KAWASAN EKONIMI KHUSUS NUSA DUA Yoviniani Yevri Yanseni; I Made Sujana; Putu Ratna Windusara Putri; Fitria Asri Satria Dewi
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2112

Abstract

The development of the tourism sector in Kutuh Village, South Kuta District, Badung Regency, has had a significant impact on the economic growth of the local community, especially Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom. This study aims to analyze the influence of tourism activities on the development of MSMEs that utilize local culture, traditional crafts, Balinese culinary specialties, and creative economic products of the Kutuh Village community. Sustainable tourism destination management in Kutuh Village can improve the economic welfare of the community through direct involvement in tourism activities. The research method used is a qualitative descriptive approach with observation, interviews, and documentation techniques. The results show that the increase in the number of tourists in the Pandawa Beach area and other tourist destinations encourages increased income, market expansion, and product innovation of MSMEs based on local wisdom
PELATIHAN MANAJEMEN KEUANGAN RUMAH TANGGA UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA PECATU KABUPATEN BADUNG Ni Luh Wulani Parwati; Fahmi Tanjung; Putu Ratna Windusara Putri; I Made Sujana
Nusantara Hasana Journal Vol. 2 No. 6 (2022): Nusantara Hasana Journal, November 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2114

Abstract

Household financial management training is a form of community service aimed at improving community capacity in managing income, expenses, savings, and family financial planning. This activity was conducted in Pecatu Village, Badung Regency, targeting housewives and heads of families who play a crucial role in family financial management. Good financial literacy can improve household economic well-being through more effective financial decision-making. The methods used included counseling, training, family budgeting simulations, and assistance with simple financial record-keeping. The results of the activity showed an increase in participants' understanding of the importance of financial planning, spending control, and a culture of saving. This program is expected to encourage families to be more economically independent and have greater financial resilience.
PENGUATAN KAPASITAS MASYARAKAT ADAT DALAM PENGELOLAAN EKONOMI BERBASIS AWIG-AWIG DI DESA ADAT BUALU, KABUPATEN BADUNG, PROVINSI BALI Putu Ratna Windusara Putri; I Made Sujana; Yoviniani Yevri Yanseni; Fitria Asri Satria Dewi
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.2119

Abstract

This community service activity aims to increase the capacity of indigenous communities in managing local economic potential through the utilization of customary laws (adat awig-awig) in Bualu Traditional Village, Badung Regency, Bali Province. The rapid development of the tourism sector requires indigenous communities to have the ability to manage economic opportunities sustainably without neglecting cultural values ​​​​passed down from generation to generation. The activity was carried out through socialization, training, focus group discussions, and mentoring for traditional village officials, MSMEs, youth groups, and community leaders. The results of the activity showed an increase in participants' understanding of the function of awig-awig in supporting community economic management, strengthening local economic institutions, and increasing community capacity in developing businesses based on local potential. This activity contributes to increasing community participation in sustainable village economic development.