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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Mantik Jurnal Ilmiah Dinamika Sosial Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Journal of Innovation Research and Knowledge Media Bina Ilmiah Innovative: Journal Of Social Science Research
Doddy Wihardi
Universitas Budi Luhur
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Designing Open Trip Strategies for the Development of Tourism in Sumber Jaya Village, Pandeglang Regency, Banten Azzaki, Mahmud Wahdi; Wihardi, Doddy; Jati, Rocky Prasetyo
REVIEW OF MULTIDISCIPLINARY EDUCATION, CULTURE AND PEDAGOGY Vol. 5 No. 1 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/romeo.v5i1.2103

Abstract

Sumber Jaya Village possesses significant tourism potential but faces key challenges, including limited community involvement in tourism management, inadequate digital marketing skills within the local Tourism Awareness Group (POKDARWIS), and low destination visibility. This study examines the implementation of the Open Trip model as a strategy for developing community-based tourism in Sumber Jaya Village, Sumur District, Pandeglang, Banten. Despite its rich natural and cultural tourism potential, the village faces challenges related to limited digital promotion capacity and low community involvement in tourism management. This research employs an Integrated Research Approach combined with Participatory Action Research (PAR), involving field observations, semi-structured interviews with members of the Tourism Awareness Group (POKDARWIS), and community-based digital content creation training. The findings indicate that the integration of the Open Trip model with digital marketing strategies through social media platforms such as Instagram and TikTok increases destination visibility and enhances community participation in tourism promotion. The Open Trip strategy enables the development of flexible, affordable, and socially engaging tourism packages that align with the preferences of young travelers. Furthermore, empowering POKDARWIS members to actively produce and manage promotional content increases community involvement and fosters a sense of ownership over tourism development. This approach contributes to increased tourist visits and a more equitable distribution of economic benefits within the village. Overall, the study demonstrates that integrating the Open Trip model with community-based digital marketing aligns with Community-Based Tourism (CBT) principles and provides a practical and inclusive framework for sustainable rural tourism development.
Digital Content Design for Promoting Tourism: A Case Study of Pokdarwis Pandeglang's Instagram Setiawan, Fathur Rahman Awanissa; Wihardi, Doddy; Jati, Rocky Prasetyo
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 2 (2026): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v5i2.2101

Abstract

In the digital age, social media platforms such as Instagram have become essential tools for promoting tourism, particularly in rural areas with limited resources. This study explores the role of digital content design in enhancing the visibility of local tourism destinations, focusing on a collaboration between students of the Communication Science program at Universitas Budi Luhur and the Pokdarwis (Tourism Awareness Group) in Sumberjaya Village, Pandeglang, Banten. The collaboration aimed to develop a digital content strategy for promoting the village’s tourism potential through Instagram. The study employed a combination of content creation, audience analysis, and training workshops to empower local residents with the skills to manage and create their own digital content. The project demonstrated a significant increase in engagement on the village’s Instagram account, with followers rising by 40% and higher interaction rates across posts. Key content types included promotional posts, behind-the-scenes footage of local cultural events, and a "hidden gems" series showcasing lesser-known attractions. However, the project also faced challenges, including limited access to high-quality editing tools and varying levels of digital literacy among participants. Despite these challenges, the community's enthusiasm and willingness to learn played a crucial role in overcoming obstacles and ensuring the sustainability of the project. The findings highlight the potential of digital content creation and social media in promoting rural tourism and empowering local communities. The success of this collaboration underscores the importance of ongoing digital literacy training and the need for accessible resources to ensure the long-term effectiveness of such initiatives.
Co-Authors , Ghifary Ramadhan Azzaki, Mahmud Wahdi Debi Rusmiati G.Pratikto, Riyodina Gusti Panca Jati, Rocky Prasetyo Kristanty, Shinta Marellyda, Khairunissa Hany Nawiroh Vera Ni Gusti Ayu Ketut Kurniasari Pinontoan, Nexen Alexandre Rini Lestari Setiawan, Fathur Rahman Awanissa Suratno, Geri Waluyo, Nadira Ardanti