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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Mantik Jurnal Ilmiah Dinamika Sosial Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Journal of Innovation Research and Knowledge Media Bina Ilmiah Innovative: Journal Of Social Science Research
Doddy Wihardi
Universitas Budi Luhur
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Designing Open Trip Strategies for the Development of Tourism in Sumber Jaya Village, Pandeglang Regency, Banten Azzaki, Mahmud Wahdi; Wihardi, Doddy; Jati, Rocky Prasetyo
REVIEW OF MULTIDISCIPLINARY EDUCATION, CULTURE AND PEDAGOGY Vol. 5 No. 1 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/romeo.v5i1.2103

Abstract

Sumber Jaya Village possesses significant tourism potential but faces key challenges, including limited community involvement in tourism management, inadequate digital marketing skills within the local Tourism Awareness Group (POKDARWIS), and low destination visibility. This study examines the implementation of the Open Trip model as a strategy for developing community-based tourism in Sumber Jaya Village, Sumur District, Pandeglang, Banten. Despite its rich natural and cultural tourism potential, the village faces challenges related to limited digital promotion capacity and low community involvement in tourism management. This research employs an Integrated Research Approach combined with Participatory Action Research (PAR), involving field observations, semi-structured interviews with members of the Tourism Awareness Group (POKDARWIS), and community-based digital content creation training. The findings indicate that the integration of the Open Trip model with digital marketing strategies through social media platforms such as Instagram and TikTok increases destination visibility and enhances community participation in tourism promotion. The Open Trip strategy enables the development of flexible, affordable, and socially engaging tourism packages that align with the preferences of young travelers. Furthermore, empowering POKDARWIS members to actively produce and manage promotional content increases community involvement and fosters a sense of ownership over tourism development. This approach contributes to increased tourist visits and a more equitable distribution of economic benefits within the village. Overall, the study demonstrates that integrating the Open Trip model with community-based digital marketing aligns with Community-Based Tourism (CBT) principles and provides a practical and inclusive framework for sustainable rural tourism development.
Co-Authors , Ghifary Ramadhan Azzaki, Mahmud Wahdi Debi Rusmiati G.Pratikto, Riyodina Gusti Panca Jati, Rocky Prasetyo Kristanty, Shinta Marellyda, Khairunissa Hany Nawiroh Vera Ni Gusti Ayu Ketut Kurniasari Pinontoan, Nexen Alexandre Rini Lestari Suratno, Geri Waluyo, Nadira Ardanti