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All Journal Jurnal Kesehatan Lingkungan indonesia Jurnal Kesehatan Masyarakat Emasains : Jurnal Edukasi Matematika dan Sains Public Health and Preventive Medicine Archive Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) International Journal of Sustainable Competitiveness on Tourism Journal of Applied Science in Tourism Destination Proceeding Mulawarman International Conference on Tropical Public Health
I Made Subrata, I Made
Sekolah Tinggi Pariwisata Nusa Dua, Bali
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Journal of Applied Science in Tourism Destination

 1 
Penerapan Community Based Tourism Di Desa Wisata Sudaji Kabupaten Buleleng Bali Dhiya Ulhaq Fauzan; Dianasari, Dewa Ayu Lily; Subrata, I Made
Journal of Applied Science in Tourism Destination Vol. 3 No. 1 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i1.1889

Abstract

Sudaji Tourism Village is one of the community-based tourist destinations located in Buleleng Regency, Bali, known for its natural beauty and rich cultural heritage. Its main attractions include trekking to scenic waterfalls and experiencing local cultural traditions such as the Ngusaba Bukakak ceremony. The village adopts the concept of Community-Based Tourism (CBT), which emphasizes economic, socio-cultural, and environmental dimensions. This study aims to analyze the implementation of CBT in Sudaji Tourism Village and to identify the challenges encountered during its application. A qualitative research approach was employed, with data collected through observation, in-depth interviews, documentation, and literature study. Informants were selected using purposive sampling based on their involvement in the village tourism management. The findings indicate that from an economic perspective, CBT implementation contributes to increased income and employment opportunities for the local community, including through homestay businesses, food stalls, tour guiding, and entrepreneurship. In terms of socio-cultural aspects, capacity-building training and the preservation of local traditions—such as the Ngusaba Bukakak ceremony and traditional Balinese musical instruments (gamelan and rindik)—play a key role. Environmentally, CBT practices are reflected in community initiatives such as regular communal clean-ups, tree planting along tourist access roads, and local waste management. This study underscores the importance of active community participation in fostering sustainable tourism development. Keywords: Community Based Tourism, Tourism Village, Economy, Socio-Culture, Environment.
The Influence of Celebrity Endorsers On Social Media On Tourists' Visiting Interest In Melasti Beach Bali Putri , Ni Nyoman Elsa Cahyani Ariani; Dianasari, Dewa Ayu Made Lily; Subrata, I Made
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.893

Abstract

One of the efforts to increase interest in visiting is to design various marketing and tourism strategies, one of which is the endorser strategy. This research aims to determine the effect of celebrity endorsers in social media on the interest of visiting tourists at Melasti Beach. This research belongs to the type of quantitative research. The population in this study is domestic millennial tourists who visit the Melasti Beach tourist attraction with a sample of 200 respondents. This research data collection uses a questionnaire distributed online with the help of a barcode containing a google form and analyzed using SEM with SmartPLS 3.0 software. The results of this analysis indicate that the effectiveness of the Celebrity endorser with the highest average value of 4.28% and the lowest average value of 3.84%, the celebrity endorser has a significant effect on visiting interest, social media with the highest average value of 4 .29% and the lowest average value is 3.36%, then social media has a significant effect on visiting interest, social media with the highest average value is 4.19% and the lowest average value is 3.83% so it has a significant effect on interest in visiting and social media are able to mediate the influence of celebrity endorsers on visiting interest.
Dampak Pariwisata Terhadap Ekonomi dan Sosial Budaya Masyarakat di Desa Wisata Kenderan Raditya, Dyota Fajar; Dianasari, Dewa Ayu Made Lily; Subrata, I Made
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1450

Abstract

This research is to assess how tourism affects the local community, focusing on both economic and socio-cultural aspects. The study targets the household heads of Kenderan Tourism Village, using a purposive sample of 92 respondents. The analysis involves descriptive statistics and confirmatory factor analysis. The findings indicate that the community views tourism development as beneficial for the economy, with an average interval score of 4.73 (strongly agree), suggesting agreement on its positive economic impact. The factor loading for economic indicators is notably high at 0.816. Similarly, the community recognizes a positive socio-cultural impact of tourism, with an average interval score of 4.51 (strongly agree), reflecting agreement on its positive socio-cultural influence. This is reinforced by the highest factor loading in the socio-cultural variables, reaching a total of 0.912
PENGARUH MEDIA SOSIAL TIKTOK TERHADAP MINAT BERKUNJUNG WISATAWAN NUSANTARA KE DESTINASI KLADI GLAMPING KINTAMANI: PENGARUH MEDIA SOSIAL TIKTOK TERHADAP MINAT BERKUNJUNG WISATAWAN NUSANTARA KE DESTINASI KLADI GLAMPING KINTAMANI Wijaya, I Gusti Ngurah Agung Rama; Subrata, I Made
Journal of Applied Science in Tourism Destination Vol. 3 No. 2 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i2.1590

Abstract

This study aims to analyze the influence of TikTok social media on the visiting intention of domestic tourists to the Kladi Glamping tourism destination in Kintamani, Bangli Regency. The influence of social media is examined both simultaneously and partially through five dimensions of social media engagement, namely Participation, Openness, Conversation, Community, and Connectedness. This research employs a quantitative approach with a simple linear regression analysis method using SPSS software as the analytical tool. Data were collected from 125 domestic tourists who had accessed or interacted with TikTok content related to the Kladi Glamping destination. The results of the analysis indicate that TikTok social media has a significant positive influence on tourists’ visiting intention. This is evidenced by a t-value of 8.855, which exceeds the t-table value of 1.979, and a significance level of 0.000, which is lower than the threshold of 0.05. These findings demonstrate that TikTok serves as an effective promotional medium in shaping tourists’ interest and intention to visit glamping destinations, particularly among domestic tourists. Furthermore, the frequency analysis of each construct reveals that while TikTok content has successfully attracted attention and engagement, there remain aspects that require improvement, especially in terms of physical environmental arrangement and service quality at the destination. Therefore, it is recommended that destination managers optimize the use of TikTok by presenting more informative, interactive, and authentic content, while simultaneously improving on-site facilities and services to enhance tourists’ overall experience. The findings of this study are expected to contribute to the development of digital marketing strategies in tourism, particularly in utilizing social media platforms to increase tourist visitation to glamping destinations.
Co-Authors Abiseka Azmy, Liza Ulil Dharmayanthi, Ni Made Siwi Dhiya Ulhaq Fauzan Dianasari, Dewa Ayu Lily Dianasari, Dewa Ayu Made Lily Herry Purnama, Herry I Gusti Ayu Rai I Nengah Suka Widana I Wayan Budiyasa I Wayan Suanda Mandur, Yulianus Negarayana, Ida Bagus Putra Ni Luh Putu Suariyani Nuryanti, Ni Made Pertiwi, Luh Ayu Cahya Prakasa, Nuhfarizki Lintang Purnama Ningsih Putri , Ni Nyoman Elsa Cahyani Ariani Raditya, Dyota Fajar sang gede purnama Suardani, Nyoman Sukariyanto, I Gede Made Venansia Nina Wijaya, I Gusti Ngurah Agung Rama Wijayanti, Ni Made Ayu Wulan Sri Wijayanti, Ni Made Ayu Wulan Sri