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Effect of marketing mix and service quality on customer satisfaction and loyalty (A study on PT. Mutiara Cemerlang Utama Bali) Ni Nyoman Ardani
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

The COVID – 19 pandemic been made bad impact all tourism sector. Travels agents need to be adapted to pandemic condition to survive in this current situation. The purpose of this research is to test the influence of marketing mix, quality of service on customer satisfaction and loyalty. This study took samples on the research population customers of PT. Mutiara Cemerlang Utama Bali who buys domestic and international flight tickets, makes hotel room reservations, tour package, India pilgrimage tours, assistant to make passport and visa extension. This research leads to descriptive and verificative research called explanatory research. The data was collected by interviewing and disseminating questionnaires by purposive sampling method processed using Partial Least Square (PLS) analysis tool, the number of samples used by 120 samples. The results obtained in this study are that the marketing mix has a significant positive effect on customer satisfaction, the quality of service has a significant positive effect on customer satisfaction, but marketing mix and quality of service have a positive effect on customer loyalty. This is due to several factors that affect such as the price competition of travel agents. Customer satisfaction has a positive and significant effect on customer loyalty.

Homestay development strategy at Yeh Gangga Beach tourist destination Tabanan-Bali Ni Nyoman Ardani; Isa Wahjoedi Dwi Poetranto
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.76-87

Yeh Gangga Beach is one of the tourist destinations in Tabanan, which has many attractions at affordable prices. Accommodation in this destination is unique with the traditional design and a lot of environmental activities. The main problems in this accommodation (homestay) are marketing and operation. Many tourists seem unfamiliar with the accommodation, which results in limited market reach. In addition, unstandardized operations have made the performance low and unable to provide maximum tourist satisfaction. This study aims to determine the right strategy for developing homestays and destinations with a local community-based strategy based on tourist characteristics, motivations, and analyzed results. This study used qualitative data collection such as interviews (homestay owners and village officials), observation, questionnaires, and documentation study. By knowing the internal factor (Strength, Weaknesses) and external factors (Opportunity and Threat) of the homestays will be found the strategy to improve the standard of the homestay in Yeh Gangga Beach. Based on observation, questionnaires and interviews with stakeholder and the SWOT analysis indicated as follows: 1). Homestays at Yeh Gangga beach need promotion, this can be done with doing a collaboration with travel bureau who works for a tour package and digital marketing via social media. 2). To obtain a legal license in building homestay, this needs the government involved. 3) In order to meet good administrative or improve management standard requires training or workshop from organizations that are experts in homestay or accommodation administration. 4) Focus Group Discussion (FGD) of homestays owners, village officials, and academics to improve homestays and destination standards. 5) To form a tourism awareness group (POKDARWIS) that will be more responsible for the sustainability of all tourism activities, including homestays as a component of tourism in Yeh Gangga and also beach cleanliness. 6) Create new products with better quality and competitive prices such as special souvenirs to show the characteristic of Yeh Gangga Beach. 7) Community synergy to tackle the waste problem.

Pemberdayaan UMKM Berbasis Potensi Alam dalam Menunjang Pengembangan Desa Wisata Taro Menuju Pariwisata Berkelanjutan Herindiyah Kartika Yuni; Ni Nyoman Ardani; Maria Yati Bili; Teodesia Ika Kurnia
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 9 No. 1 (2023): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v9i1.16-25

Desa Wisata Taro telah dikenal di kalangan masyarakat luas sebagai desa wisata bercorak eco spiritual yang menonjolkan wisata alam dan budaya. Perkembangan pariwisata di Desa Wisata Taro yang cukup diminati belum mampu mengakomodir kebutuhan wisatawan yang datang berkunjung. Wisatawan dapat menikmati alam yang indah, bersepeda, dan wisata spiritual namun berbelanja di tempat lain karena belum ada pedagang yang menjual hasil olahan produk lokal yang bisa dinikmati dan dijadikan buah tangan. Desa Wisata Taro telah ada beberapa Kelompok Wanita Tani yang mengembangkan produk UMKM namun belum semua berkontribusi dan bersinergi dengan Desa Wisata Taro. Kelompok Wanita Tani Giri Lestari (KWT) merupakan salah satu KWT dari lima KWT yang telah ada di desa wisata Taro. Kebun sayuran dan umbian-umbian yang dimiliki KWT ini belum dikelola maksimal, produk yang dipanen dijual langsung tanpa diolah sehingga nilai jual kurang maksimal. Hal tersebut merupakan alasan dipilihnya KWT Giri Lestari menjadi sasaran pendampingan yang dilakukan akademisi bermitra dengan beberapa pihak. Metode pendampingan menggunakan Participatory Rural Appraisal (PRA), mengutamakan keterlibatan masyarakat dalam keseluruhan kegiatan dengan memberikan tekanan pada partisipasi masyarakat sebagai pelaku. Proses pendampingan dilakukan selama empat bulan dengan menjalin kemitraan dengan Indonesia Chef Association meliputi pendampingan dan pelatihan bidang kewirausahaan, bahasa Inggris, CHSE, produksi dan packaging produk, dan pemasaran secara offline maupun online. Keberhasilan program, berupa: (1) Perubahan perilaku masyakarat,(2) Perubahan fisik, yaitu dihasilkannya poduk-produk KWT (3) terjalinnya kemitraan, 4) kelembagaan lokal yaitu sinergitas Bumdes dengan KWT. Program pemberdayaan yang telah dilaksanakan diharapkan memiliki keberlanjutan melalui program pengabdian masyarakat sehingga terwujudnya desa wisata yang berkelanjutan.

STRATEGI PENGELOLAAN DAYA TARIK WISATA AIR TERJUN LEKE-LEKE DI KABUPATEN TABANAN BALI Ni Nyoman Ardani; L.K.Herindyah Kartika Yuni; Tri Wahyuni Surya Atmaja
Journal of Tourism and Interdiciplinary Studies Vol. 3 No. 2 (2023): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v3i2.115

Tourist attractions management plays very important role to support the sustainability of a destination. This research aim is to describe the appropriate strategy for management by knowing the internal (strengths & weaknesses) and external (opportunities & threats) factors of the tourist attraction of Leke-Leke Waterfall. This research uses qualitative analysis methods and SWOT analysis to determine strategies that are right on target. Data collection techniques in this research include observation, documentation and interviews with the management of Leke-Leke Waterfall, community leaders and tourists. The research results show that Leke-Leke Waterfall has four management strategies that might be implemented, namely (1) management of natural resources and a sustainable environment, (2) Management of economic sustainability which has an impact on the surrounding community by continuing to provide education to the community, (3) Management of increasing cultural integration by actively developing art that can be presented to tourists. (4) Management of the value of education and learning for the community by increasing human resources in tourism management including the preparation of competent and certified tour guides.

Effect of marketing mix and service quality on customer satisfaction and loyalty (A study on PT. Mutiara Cemerlang Utama Bali) Ni Nyoman Ardani
Journal of Applied Sciences in Travel and Hospitality Vol. 4 No. 2 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i2.77-84

The COVID – 19 pandemic been made bad impact all tourism sector. Travels agents need to be adapted to pandemic condition to survive in this current situation. The purpose of this research is to test the influence of marketing mix, quality of service on customer satisfaction and loyalty. This study took samples on the research population customers of PT. Mutiara Cemerlang Utama Bali who buys domestic and international flight tickets, makes hotel room reservations, tour package, India pilgrimage tours, assistant to make passport and visa extension. This research leads to descriptive and verificative research called explanatory research. The data was collected by interviewing and disseminating questionnaires by purposive sampling method processed using Partial Least Square (PLS) analysis tool, the number of samples used by 120 samples. The results obtained in this study are that the marketing mix has a significant positive effect on customer satisfaction, the quality of service has a significant positive effect on customer satisfaction, but marketing mix and quality of service have a positive effect on customer loyalty. This is due to several factors that affect such as the price competition of travel agents. Customer satisfaction has a positive and significant effect on customer loyalty.

Homestay development strategy at Yeh Gangga Beach tourist destination Tabanan-Bali Ni Nyoman Ardani; Isa Wahjoedi Dwi Poetranto
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.76-87

Yeh Gangga Beach is one of the tourist destinations in Tabanan, which has many attractions at affordable prices. Accommodation in this destination is unique with the traditional design and a lot of environmental activities. The main problems in this accommodation (homestay) are marketing and operation. Many tourists seem unfamiliar with the accommodation, which results in limited market reach. In addition, unstandardized operations have made the performance low and unable to provide maximum tourist satisfaction. This study aims to determine the right strategy for developing homestays and destinations with a local community-based strategy based on tourist characteristics, motivations, and analyzed results. This study used qualitative data collection such as interviews (homestay owners and village officials), observation, questionnaires, and documentation study. By knowing the internal factor (Strength, Weaknesses) and external factors (Opportunity and Threat) of the homestays will be found the strategy to improve the standard of the homestay in Yeh Gangga Beach. Based on observation, questionnaires and interviews with stakeholder and the SWOT analysis indicated as follows: 1). Homestays at Yeh Gangga beach need promotion, this can be done with doing a collaboration with travel bureau who works for a tour package and digital marketing via social media. 2). To obtain a legal license in building homestay, this needs the government involved. 3) In order to meet good administrative or improve management standard requires training or workshop from organizations that are experts in homestay or accommodation administration. 4) Focus Group Discussion (FGD) of homestays owners, village officials, and academics to improve homestays and destination standards. 5) To form a tourism awareness group (POKDARWIS) that will be more responsible for the sustainability of all tourism activities, including homestays as a component of tourism in Yeh Gangga and also beach cleanliness. 6) Create new products with better quality and competitive prices such as special souvenirs to show the characteristic of Yeh Gangga Beach. 7) Community synergy to tackle the waste problem.

Edukasi UMKM Abon Pindang Sebagai Bentuk Optimalisasi Potensi Desa di Desa Sudimara Widyaningsih, Ni Putu Putri; Wijaya, I Gusti Agung Rendra; Ardani, Ni Nyoman; Sanjaya, Ananda Sherlly Viana; Hirun, Yohana Yoriwaty; Pramana, I Gede Nengah Dwi; Pendika, Komang Swananda; Parantika, I Ketut
Sevanam: Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Maret
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/sevanam.v4i1.4726

MSMEs are an important part of economic development in Indonesia that can help alleviate poverty and improve the welfare of rural communities, including Sudimara Village. Sudimara Village has abundant marine potential because it is a coastal area. Many villagers process the marine products into pindang so this village is also known as a producer of pindang in Tabanan Regency. Fish processing is only done in pindang, and it is not processed into more innovative products that are more durable. Seeing the potential of pindang as a promising marine processed product, the Triatma Mulya University KKN team held an educational activity about the opportunities for abon pindang MSMEs in Sudimara Village. This activity aimed to motivate the community to package fishery potential into MSMEs products. The results obtained are that participants become aware of the village’s potential and new business opportunities. Through this activity, participants also got information that has never been taught regarding the right way to manage a business so that they are motivated to run UMKM abon pindang. In addition, the participants appeared enthusiastic and gave positive response to the abon pindang product that the Triatma Mulya University KKN team had made.

Digital Video Virtual Tours as a Potential Factor Considered by Tourists Visiting Bali Bendesa, I Wayan Pariasta; Sutapa, I Ketut; Isyoratullatifah; Ardani, Ni Nyoman
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16712773

Rapid technological advancement has positioned digital video as a mainstream medium for experiencing the beauty of tourism destinations. For middle-class tourists, these videos serve as inspiration to visit in person, while for individuals with limited financial resources, they offer a virtual substitute for real travel experiences. This study aims to analyze the extent to which virtual tourism videos influence the perceived image of a destination. A total of 62 respondents participated in the research, comprising tourism practitioners, travel agency clients, and visitors to Bali. Using multiple linear regression analysis, the study explored three independent variables, video quality, features, and language, and their relationship to the dependent variable: the image of the tourism destination. The findings reveal that digital video quality and features have a positive and significant impact on a destination’s image, whereas the language used in the video does not exert any influence. The study's implications suggest that destination managers should prioritize the enhancement of digital video quality and feature richness when promoting tourism offerings. Additionally, the public should be well-informed about the advantages of digital video in making informed decisions when selecting travel destinations.

Pengaruh Keselamatan Kesehatan Kerja (K3) dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Fave Hotel Kuta Kartika Plaza Choirulloh, Muhammad; Irwanti, Ni Ketut Dewi; Ardani, Ni Nyoman
Jurnal Mosaik Hospitaliti Vol. 4 No. 2 (2022): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2022.4233

Employee performance is one of the things that need to be considered in a company or organization, because it can affect work discipline and safety. Occupational health in a company. The problem raised in this study is whether occupational health safety (X1) affects employee performance at Fave Hotel Kuta Kartika Plaza, whether work discipline (X2) affects employee performance (Y) at Fave Hotel Kuta Kartika Plaza. whether occupational health safety and work discipline affect employee performance at the Fave Hotel Kuta Kartika Plaza. How big is the influence of occupational health safety and work discipline on employee performance at Fave Hotel Kuta Kartika Plaza and which independent variable has the most dominant influence on employee performance at Fave Hotel Kuta Kartika Plaza. The population in this study amounted to 32 people. The data analysis technique used is descriptive analysis technique, validity test, reliability test, classical assumption test of multiple linear regression analysis, coefficient of determination, F test, and T test. The results of the analysis show the regression model Y = 0.988 + 0.279X1 + 1.081X2. The conclusions obtained are occupational health safety (X1) partially has a positive and significant effect on employee performance (Y) at Fave Hotel Kuta Kartika Plaza which shows b1X1 which is positive. Work discipline (X2) partially has a positive and significant effect on employee performance (Y) at Fave Hotel Kuta Kartika Plaza, this can be seen in the positive b2X2 coefficient. If Occupational Safety and Health (X1) and Work Discipline (X2) are jointly increased by one unit, then Employee Performance will increase by 1.360 (0.279 + 1.081) units. This shows that Occupational Safety and Health (X1), and Work Discipline (X2) have an effect on Employee Performance (Y) at Fave Hotel Kuta Kartika Plaza. The magnitude of the influence of Occupational Safety and Health (X1) and Work Discipline (X2) on Employee Performance (Y) at Fave Hotel Kuta Kartika Plaza is 59.2% while the remaining 40.8% is explained by other variables not examined in this study. The independent variable that has a dominant influence on employee performance can be seen in the Standardized Coefficients Beta value is the occupational health safety variable (X1) which is 0.292 while the work discipline variable (X2) is 0.594.

Pemberdayaan UMKM Berbasis Potensi Alam dalam Menunjang Pengembangan Desa Wisata Taro Menuju Pariwisata Berkelanjutan Kartika Yuni, Herindiyah; Ardani, Ni Nyoman; Bili, Maria Yati; Kurnia, Teodesia Ika
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 9 No. 1 (2023): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v9i1.16-25

Desa Wisata Taro telah dikenal di kalangan masyarakat luas sebagai desa wisata bercorak eco spiritual yang menonjolkan wisata alam dan budaya. Perkembangan pariwisata di Desa Wisata Taro yang cukup diminati belum mampu mengakomodir kebutuhan wisatawan yang datang berkunjung. Wisatawan dapat menikmati alam yang indah, bersepeda, dan wisata spiritual namun berbelanja di tempat lain karena belum ada pedagang yang menjual hasil olahan produk lokal yang bisa dinikmati dan dijadikan buah tangan. Desa Wisata Taro telah ada beberapa Kelompok Wanita Tani yang mengembangkan produk UMKM namun belum semua berkontribusi dan bersinergi dengan Desa Wisata Taro. Kelompok Wanita Tani Giri Lestari (KWT) merupakan salah satu KWT dari lima KWT yang telah ada di desa wisata Taro. Kebun sayuran dan umbian-umbian yang dimiliki KWT ini belum dikelola maksimal, produk yang dipanen dijual langsung tanpa diolah sehingga nilai jual kurang maksimal. Hal tersebut merupakan alasan dipilihnya KWT Giri Lestari menjadi sasaran pendampingan yang dilakukan akademisi bermitra dengan beberapa pihak. Metode pendampingan menggunakan Participatory Rural Appraisal (PRA), mengutamakan keterlibatan masyarakat dalam keseluruhan kegiatan dengan memberikan tekanan pada partisipasi masyarakat sebagai pelaku. Proses pendampingan dilakukan selama empat bulan dengan menjalin kemitraan dengan Indonesia Chef Association meliputi pendampingan dan pelatihan bidang kewirausahaan, bahasa Inggris, CHSE, produksi dan packaging produk, dan pemasaran secara offline maupun online. Keberhasilan program, berupa: (1) Perubahan perilaku masyakarat,(2) Perubahan fisik, yaitu dihasilkannya poduk-produk KWT (3) terjalinnya kemitraan, 4) kelembagaan lokal yaitu sinergitas Bumdes dengan KWT. Program pemberdayaan yang telah dilaksanakan diharapkan memiliki keberlanjutan melalui program pengabdian masyarakat sehingga terwujudnya desa wisata yang berkelanjutan.

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