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Fenny B.N.L. Tobing
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Decision Sciences, Operations Research & Management Social Sciences

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PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN CEPAT SAJI KAREN’S DINER (Studi Kasus Pada Pelanggan Karen’s Diner Jakarta Selatan) Dina Safitri; Fenny B.N.L. Tobing; Christina Natalina
Fundamental Management Journal Vol. 8 No. 2p (2023): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2p.5274

Abstract

Purposes of these studies was to assess effect of prices, product qualities, and service qualities on purchasing decision. South Jakarta Karen's Diner fast food. To obtain data for this research study by give questionnaire to respondent who already have a criteria, have used the product, the same community as the research object. Karen's diner fast food customers are the population of these studies, number of samples that have answered the research questionnaire is 50 respondents. Price, product quality, service quality are independent variable and dependent variable in these studies is purchasing decision. The result of these studies shows that prices, product qualities, service qualities and purchasing decisions at Karen's diner are quite good. There is an effect of prices on decisions to purchase karen's diner fast food with a sig value of 0.001, there is an influences of product qualities on decision to purchase fast food karen's diner with a sig value of 0.000 and there are no effects of service qualities on decision to purchase fast food karen's diner with a significancy value of 0.731. Keywords: Prices, Product Quality, Service Qualities, Purchase Decision
THE INFLUENCE OF PROMOTION, PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF HONDA MOTOR PARTS (CASE STUDY IN AHASS HONDA INTI MOTOR DEPOK) bhaskara, Bhaskara Damar Djarkasih; Fenny B.N.L. Tobing; Ganda T. Hutapea
Fundamental Management Journal Vol. 9 No. 1p (2024): ISSN:2540 -9816 EDISI PRINT, APRIL 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i1p.5796

Abstract

Ahass Honda Inti Motor is a company engaged in the motorcycle repair shop (spare parts service, spare parts and others). This dealership was built to be a solution to the many motorcycle dealers around Depok that have not been officially standardized. but according to the comparison and consideration for consumers. However, this dealer has several problems, such as consumers around Depok who prefer to service at unofficial dealers, even though in terms of spare parts security, it is the official dealer who has a better level of security. The variables used in this research study are Promotion (X1), Price (X2) and Product Quality (X3) and indicators of customer satisfaction are the main things studied. This research has a quantitative type and the data is processed using Rank Spearman. A total of 52 people were respondents in this research study. The research findings state that the effect of promotion on purchasing decisions is due to the rcount results being more than rtable. And there is a price effect on purchasing decisions because rcount is greater than rtable. There is a Quality Effect on Purchasing Decisions because the rcount value is more than the rtable. Key Words: Promotion, Price, Product Quality and Purchasing Decision
The Impact of Instagram Content Marketing and Brand 1mage on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils Anna Larasati; Fenny B.N.L. Tobing; Nenny Anggraini
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6289

Abstract

Anna Larasati, The Impact of Instagram Content Marketing and Brand Image on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils This research aims to analyze the impact of Instagram Content Marketing and Brand Image on the decision to purchase eyebrow pencils from PT Anggie Rassly Andalan. The primary data used is original data obtained through distributing questionnaires to 68 respondents using the purposive sampling method. The population in this study were all consumers who had purchased Anggie Rassly's eyebrow pencil twice. Samples were taken according to the Lemeshow formula because the population is unknown. The independent variables studied include ContentMarketing and BrandImage, while the dependent variable is purchasing decisions. The analysis carried out includes Validation tests, reliability assessments, tests of classical assumptions, t-tests, F-tests, multiple linear regression analyses, and the determination coefficient (R2). The results of this research show that: (1) There is an impact of content marketing on the decision to purchase Anggie Rassly's eyebrow pencil. (2) There is an impact of Brand Image on the decision to purchase Anggie Rassly's eyebrow pencil. (3) There is an influence of ContentMarketing and BrandImage together on the decision to purchase Anggie Rassly's eyebrow pencil.
The Impact of Instagram Content Marketing and Brand 1mage on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils Anna Larasati; Fenny B.N.L. Tobing; Nenny Anggraini
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6289

Abstract

Anna Larasati, The Impact of Instagram Content Marketing and Brand Image on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils This research aims to analyze the impact of Instagram Content Marketing and Brand Image on the decision to purchase eyebrow pencils from PT Anggie Rassly Andalan. The primary data used is original data obtained through distributing questionnaires to 68 respondents using the purposive sampling method. The population in this study were all consumers who had purchased Anggie Rassly's eyebrow pencil twice. Samples were taken according to the Lemeshow formula because the population is unknown. The independent variables studied include ContentMarketing and BrandImage, while the dependent variable is purchasing decisions. The analysis carried out includes Validation tests, reliability assessments, tests of classical assumptions, t-tests, F-tests, multiple linear regression analyses, and the determination coefficient (R2). The results of this research show that: (1) There is an impact of content marketing on the decision to purchase Anggie Rassly's eyebrow pencil. (2) There is an impact of Brand Image on the decision to purchase Anggie Rassly's eyebrow pencil. (3) There is an influence of ContentMarketing and BrandImage together on the decision to purchase Anggie Rassly's eyebrow pencil.
STRATEGI PEMASARAN PRODUK BROADBAND INDIHOME PT TELKOM DI BEKASI (STUDI DESKRIPTIF KUALITATIF PADA AREA BEKASI) fernando Fernando; Fenny B.N.L. Tobing; Rutman Lumbantoruan
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540-9220 (Online) APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.6839

Abstract

In this era of globalization, telecommunications have a significancy roles in human lifes. Along with change lifestyle of today societies, they need access to diverses, easily, faster, and reliable informations. Telecommunications service providers are competing increasingly tightly for the current development that makes PT Telkom Tbk innovation to issues the latest product by providing various communications facility to meeting need of community in telecommunication sectors of multiservice for its customers, namely voice services (telephones), data (internets) and images (IP-TV) on one access network and known for triple-play services. Marketing has a very significant role because marketing has positions as intermediary between producer and consumer. But Indihome lacks STP (Strategy, Targeting, and Positioning) because many middles to lower-class people object to Indihome's monthly price. Therefore, I conducted this research using the type of field researched, namely: research that aim to studies and understand intensive its currently backgrounds and environmentals interaction by social unit, individual, group, institution, or societies. Data analyst method use is descriptive analyst, conducted by requesting and collecting data in detail, which is original and asks directly to Internet Consumers, which I named Connected Internet Rumah in Bekasi. Data collections is through interview and documentations. Base on research result that have gone on, the marketing strategy for Indihome broadband products implemented by PT Telkom Bekasi area have been effectively in achieve an increased in Indihome user. Overall level of Indihome Customer Satisfaction is still relatively unsatisfied due to the lack of notification of information about internet usage to household customers who have a permanent home containing 5 to 8 people or household customers who do not has a permanently home and contract such as rented plots containing 3 to 5 people. The overall level of Indihome Customer Satisfaction is still relatively unsatisfied due to the lack of notification of information about internet usage to household customers who have a permanent home containing 5 to 8 people or household customers who do not has a permanently home and contract such as rented plots containing 3 to 5 people. Maybe in the future, I will create or propose an idea to work with Telkom Indonesia to create an Indihome subsidiary that can adjust to the needs of the middle to the lower-class community, such as to speed and effectiveness of users in a family or home. Keywords: Strategy, Satisfaction, Internet, Effectiveness
Co-Authors Ahmad Fauzi ejiahmad321@gmail.com Anna Larasati bhaskara, Bhaskara Damar Djarkasih cantryn, Cathrine Novatisa Christina Natalina Dedek Handoko Dina Safitri fernando Fernando Frangky Yosua Sitorus Ganda T. Hutapea Juaniva Sidharta Kristanti Melinda Malau Nenny Anggraini Netty Laura S Posnita Sihombing Ramot P. Simanjuntak Rutman Lumbantoruan