Article Per Year (5 Year)
p-Index From 2021 - 2026
2.144
P-Index
This Author published in this journals
All Journal Fundamental Management Journal fundamental management journal
Fenny B.N.L. Tobing
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN CEPAT SAJI KAREN’S DINER (Studi Kasus Pada Pelanggan Karen’s Diner Jakarta Selatan) Dina Safitri; Fenny B.N.L. Tobing; Christina Natalina
Fundamental Management Journal Vol. 8 No. 2p (2023): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2p.5274

Abstract

Purposes of these studies was to assess effect of prices, product qualities, and service qualities on purchasing decision. South Jakarta Karen's Diner fast food. To obtain data for this research study by give questionnaire to respondent who already have a criteria, have used the product, the same community as the research object. Karen's diner fast food customers are the population of these studies, number of samples that have answered the research questionnaire is 50 respondents. Price, product quality, service quality are independent variable and dependent variable in these studies is purchasing decision. The result of these studies shows that prices, product qualities, service qualities and purchasing decisions at Karen's diner are quite good. There is an effect of prices on decisions to purchase karen's diner fast food with a sig value of 0.001, there is an influences of product qualities on decision to purchase fast food karen's diner with a sig value of 0.000 and there are no effects of service qualities on decision to purchase fast food karen's diner with a significancy value of 0.731. Keywords: Prices, Product Quality, Service Qualities, Purchase Decision
THE INFLUENCE OF PROMOTION, PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF HONDA MOTOR PARTS (CASE STUDY IN AHASS HONDA INTI MOTOR DEPOK) bhaskara, Bhaskara Damar Djarkasih; Fenny B.N.L. Tobing; Ganda T. Hutapea
Fundamental Management Journal Vol. 9 No. 1p (2024): ISSN:2540 -9816 EDISI PRINT, APRIL 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i1p.5796

Abstract

Ahass Honda Inti Motor is a company engaged in the motorcycle repair shop (spare parts service, spare parts and others). This dealership was built to be a solution to the many motorcycle dealers around Depok that have not been officially standardized. but according to the comparison and consideration for consumers. However, this dealer has several problems, such as consumers around Depok who prefer to service at unofficial dealers, even though in terms of spare parts security, it is the official dealer who has a better level of security. The variables used in this research study are Promotion (X1), Price (X2) and Product Quality (X3) and indicators of customer satisfaction are the main things studied. This research has a quantitative type and the data is processed using Rank Spearman. A total of 52 people were respondents in this research study. The research findings state that the effect of promotion on purchasing decisions is due to the rcount results being more than rtable. And there is a price effect on purchasing decisions because rcount is greater than rtable. There is a Quality Effect on Purchasing Decisions because the rcount value is more than the rtable. Key Words: Promotion, Price, Product Quality and Purchasing Decision
The Impact of Instagram Content Marketing and Brand 1mage on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils Anna Larasati; Fenny B.N.L. Tobing; Nenny Anggraini
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6289

Abstract

Anna Larasati, The Impact of Instagram Content Marketing and Brand Image on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils This research aims to analyze the impact of Instagram Content Marketing and Brand Image on the decision to purchase eyebrow pencils from PT Anggie Rassly Andalan. The primary data used is original data obtained through distributing questionnaires to 68 respondents using the purposive sampling method. The population in this study were all consumers who had purchased Anggie Rassly's eyebrow pencil twice. Samples were taken according to the Lemeshow formula because the population is unknown. The independent variables studied include ContentMarketing and BrandImage, while the dependent variable is purchasing decisions. The analysis carried out includes Validation tests, reliability assessments, tests of classical assumptions, t-tests, F-tests, multiple linear regression analyses, and the determination coefficient (R2). The results of this research show that: (1) There is an impact of content marketing on the decision to purchase Anggie Rassly's eyebrow pencil. (2) There is an impact of Brand Image on the decision to purchase Anggie Rassly's eyebrow pencil. (3) There is an influence of ContentMarketing and BrandImage together on the decision to purchase Anggie Rassly's eyebrow pencil.
The Impact of Instagram Content Marketing and Brand 1mage on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils Anna Larasati; Fenny B.N.L. Tobing; Nenny Anggraini
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6289

Abstract

Anna Larasati, The Impact of Instagram Content Marketing and Brand Image on the Purchasing Choices of PT Anggie Rassly Andalan's Eyebrow Pencils This research aims to analyze the impact of Instagram Content Marketing and Brand Image on the decision to purchase eyebrow pencils from PT Anggie Rassly Andalan. The primary data used is original data obtained through distributing questionnaires to 68 respondents using the purposive sampling method. The population in this study were all consumers who had purchased Anggie Rassly's eyebrow pencil twice. Samples were taken according to the Lemeshow formula because the population is unknown. The independent variables studied include ContentMarketing and BrandImage, while the dependent variable is purchasing decisions. The analysis carried out includes Validation tests, reliability assessments, tests of classical assumptions, t-tests, F-tests, multiple linear regression analyses, and the determination coefficient (R2). The results of this research show that: (1) There is an impact of content marketing on the decision to purchase Anggie Rassly's eyebrow pencil. (2) There is an impact of Brand Image on the decision to purchase Anggie Rassly's eyebrow pencil. (3) There is an influence of ContentMarketing and BrandImage together on the decision to purchase Anggie Rassly's eyebrow pencil.
Co-Authors Ahmad Fauzi ejiahmad321@gmail.com Anna Larasati bhaskara, Bhaskara Damar Djarkasih cantryn, Cathrine Novatisa Christina Natalina Dedek Handoko Dina Safitri Frangky Yosua Sitorus Ganda T. Hutapea Juaniva Sidharta Kristanti Melinda Malau Nenny Anggraini Netty Laura S Posnita Sihombing Ramot P. Simanjuntak