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All Journal Jurnal Manajemen dan Bisnis Visionist IKRA-ITH EKONOMIKA Journal of Information System, Applied, Management, Accounting and Research eCo-Buss Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Impresi Indonesia EKONOMIKA45 Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Management Analytics Journal of Management, Economic, and Accounting MABUSS: Journal of Management, Business and Social Sciences International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Bisnis dan Pemasaran Digital
Wenny Permata Sari
Universitas Bandar Lampung
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Effect of Dimensional Aspectsservice Quality Reliability and Responsiveness on Go-Food Customer Satisfaction in Bandar Lampung Aimar, Muhammad Pablo; Sari, Wenny Permata
Asian Journal of Management Analytics Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i1.8114

Abstract

Reliability(reliability), the company's capability to provide appropriate services according to commitments and to carry out services based on agreed commitments within the specified time, if consumer satisfaction will increase it means they are served appropriately and vice versa, while responsiveness is the ability to provide solutions to customers and provide services appropriate services and the ability of company employees to provide services quickly and responsively (Tjiptono, 2019). The aim of this research is to understand whether reliability and responsiveness influence customer satisfaction. This research sample involved 100 respondents who live in Bandar Lampung and aged 17 years and over with the sample determination method, namelypurposive sampling. Multiple linear regression analysis is the statistical method applied in this research. Data was collected through a questionnaire and after processing the t test results were obtained: (1) Proving that reliability does not significantly influence customer satisfactionGofood in Bandar Lampung and (2) responsiveness significantly influences customer satisfactionGofood in Bandar Lampung (3) Based on the f test, it states that customer satisfaction is influenced simultaneously by the variables of reliability and responsiveness.
The Influence of Digital Marketing Via Instagram Ads and Product Quality on Increasing Sales in Rigis Jaya Coffee Lampung Barat Azhari, Imam; Sari, Wenny Permata
Formosa Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i2.8196

Abstract

This research aims to analyze the influence of variables such as digital marketing and product quality on increasing Rigis Jaya West Lampung coffee sales. The population that is the focus of the research is all Rigis Jaya West Lampung coffee consumers using a sample of 100 respondents from Rigis Jaya West Lampung coffee consumers using a purposive sampling technique. The analytical method used is multiple linear regression. The findings from this research show that digital marketing and product quality have a partially significant effect on increasing sales. Simultaneously or together, digital marketing variables and product quality significantly increase sales and provide a variation between variables of 77.4%. This research recommends that Rigis Jaya West Lampung Coffee is expected to be active in using social media Instagram ads as a promotional medium to increase sales. Apart from that, it is also hoped that this research can be used as a reference for further research related to the influence of digital marketing, product quality, and increasing sales.
The Strategy of the Head of the Puskesmas in Increasing Work Engagement and Organizational Citizenship Behavior on Patient Satisfaction at the Ambon Market Health Center Lestari, Indah Puspita; Sari, Wenny Permata
Formosa Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i2.8207

Abstract

The purpose of this study is to empirically demonstrate the hypothesis that has been tested on all variables in this study. The sample in this study was 70 people, namely outpatients who sought treatment on January 04-06, 2024. The sample was obtained using saturated sampling technique. The research design used in this study is a quantitative descriptive approach, which is a study method that has clear objectives, approaches, subjects, samples, research work steps, and data sources. The data analysis technique used linear regression with SPSS for windows version 25. After conducting the research, the study results show that the value of R2 = 0.728 x 100% = 72.8%, which means that the high influence of the influence of work engagement and organizational citizenship behavior on patient satisfaction at the Ambon Market Health Center reaches 72.8% while the rest reaches 27.2%, this is influenced by other factors that are not discussed in this study. The contribution of this study is that the results of this study should inform the basis for reflection, support and ideas for the research purpose of improving the quality of services affecting coverage. of the number of outpatient visits year. The existence of a superior service process at the Ambon Market Health Center will bring its own satisfaction to patients. From the results of the hypothesis testing, researchers receive information that three hypotheses can be accepted. Therefore, it can be concluded that the majority of respondents said that the health services provided at the Pasar Ambon Health Center can be said to be very good.
Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Dikromoshop Bandar Lampung Desta Adelia; Tri Lestira Putri Warganegara; Wenny Permata Sari
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2064

Abstract

Penelitian ini berfokus pada mengeksplorasi bagaimana inovasi produk dan harga mampu mempengaruhi keputusan pembelian di Dikromoshop Bandar Lampung. Masalah yang dihadapi oleh Dikromoshop adalah adanya perbandingan harga dan kualitas dengan produk sejenis di pasaran yang menyebabkan para konsumen harus teliti dalam melakukan keputusan pembelian. Pendekatan penelitian yang dipilih metode kuantitatif. Data yang digunakan dalam penelitian ini data primer diperoleh langsung oleh peneliti. perolehan data dengan pengisian kuisioner 100 responden dari total populasi yang berjumlah 63.532 transaksi, data diambil pada tahun 2023. Pengambilan sampel dilakukan menerapkan metode sampel acak sederhana berdasarkan rumus slovin dengan margin 0,1. Pengolahan data dengan bantuan SPSS versi 30. Hasil riset menunjukkan nilai R2 sebesar 50,9% dan 49,1% dipengaruhi elemen lainnya. Teknik analisis data meliputi Uji Validitas, Analisis Deskriptif, Uji Normalitas, Uji Multikolinearitas, Analisis Regresi Linier Berganda, uji t, uji F, dan koefisien determinasi (R²). Riset ini dilaksanakan di Toko Dikromoshop Bandar Lampung. Temuan ini menjelaskan bahwa customer sebaiknya dalam melakukan keputusan pembelian jangan sampai melakukan pembelian secara berulang produk yang sama, diupayakan membeli sesuai kegunaan dan manfaatnya.
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KERIPIK TEMPE UMIUPI DI SUKAMENANTI BARU Ilham Fahrezi; Wenny Permata Sari
Journal of Information System, Applied, Management, Accounting and Research Vol 10 No 2 (2026): JISAMAR (May 2026)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v10i2.2384

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness dan Kualitas Produk terhadap Keputusan Pembelian Keripik Tempe UmiUpi di Sukamenanti Baru. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Sampel berjumlah 100 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert 1–5 dan dianalisis dengan regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa Brand Awareness berpengaruh positif dan signifikan terhadap Keputusan Pembelian (sig. 0,000 < 0,05). Sebaliknya, Kualitas Produk tidak berpengaruh signifikan (sig. 0,803 > 0,05). Secara simultan, kedua variabel berpengaruh signifikan, dengan nilai F sebesar 38,609 dan signifikansi 0,000. Nilai koefisien determinasi (R²) sebesar 0,443 menunjukkan bahwa 44,3% variasi Keputusan Pembelian dapat dijelaskan oleh kedua variabel tersebut. Dengan demikian, Brand Awareness lebih dominan dibandingkan Kualitas Produk. Oleh karena itu, pelaku UMKM perlu memprioritaskan peningkatan kesadaran merek.
Pengaruh Endorsement Influencer TikTok dan Brand Image terhadap Minat Beli Konsumen pada Gerai Mixue Antasari Bandar Lampung Ramadhan Wijaya; Wenny Permata Sari
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.6800

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh endorsement influencer TikTok dan brand image terhadap minat beli konsumen pada Gerai Mixue Antasari Bandar Lampung. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang merupakan konsumen Mixue dan pengguna aktif TikTok. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa endorsement influencer TikTok berpengaruh positif dan signifikan terhadap minat beli konsumen, brand image tidak berpengaruh signifikan secara parsial, namun secara simultan endorsement influencer TikTok dan brand image berpengaruh signifikan terhadap minat beli konsumen. Temuan ini mengindikasikan bahwa strategi promosi berbasis influencer di TikTok memiliki peran dominan dalam membentuk minat beli konsumen, sementara brand image berfungsi sebagai faktor pendukung. Penelitian ini diharapkan dapat memberikan kontribusi teoretis dan praktis dalam pengembangan strategi pemasaran digital di sektor kuliner.
Determinan Beban Kerja dan Kejenuhan Kerja terhadap Motivasi Kerja pada Pengelolaan Keuangan dan Aset di Lingkungan Layanan Kesehatan Dina Lestari Yulianti; Wenny Permata Sari; Muhammad Zefri
VISIONIST Vol 14, No 1 (2025): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v14i1.4860

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh beban kerja dan kejenuhan kerja terhadap motivasi kerja pengelola keuangan dan asset. Latar belakang penelitian ini didasarkan pada tingginya tuntutan pekerjaan yang diemban tenaga kesehatan yang merangkap sebagai pengelola keuangan, serta meningkatnya tingkat kejenuhan kerja yang berdampak pada penurunan motivasi kerja dan tingginya tingkat pergantian pegawai. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada seluruh populasi yang berjumlah 56 responden, sehingga teknik pengambilan sampel yang digunakan adalah sampel jenuh. Analisis data dilakukan melalui pengujian instrumen, uji asumsi klasik, serta analisis regresi linier berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa beban kerja memiliki pengaruh yang signifikan terhadap motivasi kerja pengelola keuangan dan aset. Selain itu, kejenuhan kerja juga terbukti berpengaruh signifikan terhadap motivasi kerja. Secara simultan, kedua variabel independen tersebut berkontribusi terhadap perubahan motivasi kerja dalam model penelitian. Berdasarkan temuan tersebut, dapat disimpulkan bahwa tingginya beban kerja dan kejenuhan kerja cenderung memengaruhi tingkat motivasi kerja pegawai. Oleh karena itu, diperlukan strategi pengelolaan beban kerja yang lebih efektif, peningkatan dukungan organisasi, serta upaya pengendalian kejenuhan kerja guna meningkatkan motivasi kerja. Adapun saran yang diajukan adalah perlunya penyesuaian pembagian tugas sesuai kompetensi, peningkatan pelatihan di bidang pengelolaan keuangan, pemberian kompensasi yang lebih adil, serta penciptaan lingkungan kerja yang mendukung untuk mengurangi kejenuhan dan meningkatkan motivasi kerja pegawai.
Perceived Usefulness Dan Perceived Ease Of Use Terhadap Consumer Purchase Intention Pada Konsumen Shopee Di Bandar Lampung Harum Melati Indah Pertiwi; Wenny Permata Sari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15527

Abstract

Perkembangan e-commerce yang pesat mendorong perubahan perilaku belanja masyarakat menuju transaksi daring, sehingga pemahaman terhadap faktor-faktor yang memengaruhi niat beli konsumen menjadi semakin penting. Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Purchase Intention pada pengguna Shopee di Kota Bandar Lampung dengan menggunakan kerangka Technology Acceptance Model (TAM). Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda melalui IBM SPSS versi 25. Hasil penelitian menunjukkan bahwa Perceived Usefulness berpengaruh positif dan signifikan terhadap Purchase Intention, demikian pula Perceived Ease of Use yang juga berpengaruh positif dan signifikan. Secara simultan, kedua variabel tersebut terbukti berpengaruh signifikan terhadap Purchase Intention, dengan koefisien determinasi sebesar 58,6%. Temuan ini mengindikasikan bahwa persepsi manfaat dan kemudahan penggunaan merupakan faktor kunci dalam membentuk niat beli konsumen Shopee di Bandar Lampung. Penelitian ini diharapkan dapat memberikan kontribusi teoretis dalam pengembangan kajian TAM pada konteks e-commerce serta menjadi bahan pertimbangan praktis bagi Shopee dalam meningkatkan kualitas layanan dan sistem aplikasi guna mendorong minat beli konsumen.
The Influence of Creativity and Digital Literacy on Entrepreneurial Interests in Generation Z Students Wenny Permata Sari; Dwi Puspita Anggraini
Jurnal Bisnis dan Pemasaran Digital Vol 5 No 2 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v5i2.6612

Abstract

Purpose: This study aimed to examine the influence of creativity and digital literacy on entrepreneurial intentions among Generation Z students at Bandar Lampung University. This study investigates how these two factors contribute to fostering entrepreneurial intentions among university students. Research Methodology: A quantitative survey was conducted with 97 respondents from Bandar Lampung University. The data were analyzed using multiple linear regression to assess the impact of creativity and digital literacy on entrepreneurial intention. This method allows for an understanding of the individual and combined effects of these variables on students' entrepreneurial intentions. Results: The results indicate that both creativity and digital literacy positively and significantly affect entrepreneurial intention. This effect was observed both partially and simultaneously, suggesting that the enhancement of these two factors can contribute to the development of entrepreneurial intention among Generation Z students at Bandar Lampung University. Conclusions: The findings highlight the importance of fostering creativity and digital literacy to encourage entrepreneurial intentions among university students. Limitations: The study is limited by the relatively small sample size of 97 respondents, which may not fully represent the broader population of Gen Z students. Additionally, the study was conducted at a single university, which may limit the generalizability of the findings to other universities or regions. Further research with larger and more diverse samples could provide more robust insights. Contributions: This study contributes to the entrepreneurial intention literature by exploring the roles of creativity and digital literacy in shaping the entrepreneurial mindset of Generation Z students.
Strategy Management Analysis in Carrying out VLR by BAPPEDA Lampung Province in Efforts to Report SDGs Achievements Rama Editya Gustomo; Wenny Permata Sari
Jurnal Impresi Indonesia Vol. 3 No. 3 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i3.4673

Abstract

The strategy of a business organization or company involves directing the organization's efforts in utilizing the environment and managing the company's internal capabilities to achieve the desired goals and objectives. This research aims to evaluate and develop management strategies implemented by the Regional Development Planning Agency (BAPPEDA) of Lampung Province in conducting Voluntary Local Review (VLR) to report the achievement of SDGs in Lampung province. The type of research used is qualitative with informants in this study, namely the head of government planning and human development (1 person), young expert planning staff (2 people), and Lampung Province SDGs secretariat staff (2 people). This research seeks to provide an in-depth understanding of the factors that influence the success of the VLR, as well as the opportunities and challenges faced in achieving SDGs targets at the regional level. The originality of the research lies in the application of Soft System Methodology (SSM) as a systemic approach in the context of SDGs reporting at the provincial level and contributes to the understanding of strategic management in supporting sustainable development. Research using Soft System Methodology (SSM) on Lampung Province Bappeda's strategy in implementing Voluntary Local Review (VLR) of SDGs achievements resulted in recommendations, including increased coordination, management capacity, data quality, actor empowerment, and transparency and accountability.
Co-Authors Adi Gunawan Aimar, Muhammad Pablo Arifin, Nabilla Nur Azhari, Imam Barusman, Andala R P Desta Adelia Devi Mala Dewi Dina Lestari Yulianti Dwi Puspita Anggraini Erick Gerard Zefanya Walansendow Extevanus, Leonaldi Harum Melati Indah Pertiwi Hepiana Patmarina, Hepiana Herma Waty Simamora Ilham Fahrezi Irsandi Lestari, Indah Puspita M. Oktaviannur M. Yusuf S. Barusman Mega, Selfia Alke Muhammad Zefri Obadja, Nathanael Nicholas Obadja, Nathanael Nicholas Rama Editya Gustomo Ramadhan Wijaya Restu Tria Wendra Suci Asfarani Suhaimi, Suhaimi Tiara Fajar, Abbellia Tina Miniawati Barusman Tri Lestira Putri Warganegara Wijayanti, Dini