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Analysis of Strategy for Developing Beef Cattle Production on a Smallholder Farming Basis in Musi Banyuasin Regency South Sumatra Aulia Evi Susanti; Rudy Priyanto -; Muladno - -; Dewi Apri Astuti; Lucia Cyrilla Eko Nugrohowati
Buletin Peternakan Vol 46, No 4 (2022): BULETIN PETERNAKAN VOL. 46 (4) NOVEMBER 2022
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v46i4.73137

The increased beef cattle production at traditional farms is a strategy to achieve meat self-sufficiency in 2026. This is accomplished through various parties, including the government, academics, researchers, the private sector, and farmers as the main actors. Therefore, this study aimed to determine and analyze criteria, performance criteria, strategies, and alternatives for sustainable beef cattle production in traditional farms based on the opinion of experts. The research location was School for Smallholder Community (SPR) Maju Bersama, Sungai Lilin Sub-District, Musi Banyuasin Regency, South Sumatra Province, Indonesia. Primary data were collected through FGD (focus group discussion) and interview with expert stakeholders, including farmers, policymakers, entrepreneurs, academics, and research analyst. They were analyzed using the Analytical Hierarchy Process (AHP) with R studio version 4.1.2. The result showed that Musi Banyuasin Regency has a natural resource potential for supporting beef cattle production with an institutional collaborative strategy. The interaction between the production factors showed that the feeding criteria were at the highest level, with 32.05%. Considering the performance criteria, business sustainability was essential at 35.70% and should be achieved by adopting a corporate strategy of 85.52%, implemented through alternative business management at 61.40%.

The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City Monasdir Monasdir; Irma Isnafia Arief; Zakiah wulandari; Lucia Cyrilla Eko Nugrohowati
ANIMAL PRODUCTION Vol. 25 No. 3 (2023)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2023.25.3.212

This study aimed to analyze the characteristics of dried yogurt, market potential, consumer perception, consumer purchasing behavior, and attributes that affect the purchase of dried yogurt made by teenagers, adults and employees in Bogor City. The results showed that based on testing the characteristics of dried yogurt with parameters of water content, pH, Aw, Viscosity, TAT and total lactic acid bacteria dried yogurt is safe for consumption. Based on the results of the conjoint analysis, it shows that to market dried yoghurt, producers must design dried yoghurt with probiotic content, then the product packaging must be in accordance with consumer tastes, in this case consumers prefer dried yoghurt with a packaging of 7 grams and priced at 10.000.Based on the results of the decriminant analysis, it shows that out of 100 respondents, as many as 90 people will buy dried yogurt if dried yogurt is marketed. Then 4 people will not buy dried yogurt if it is marketed and 6 people are hesitant about the choice. Based on the descriptive results of the study, it was shown that out of 100 respondents there were 47 women and 53 men with large families totaling 4 people, with an average income and expenditure a month of Rp. 500.000 - Rp. 1.500.000.

Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City Monasdir, Monasdir; Irma Isnafia Arief; Zakiah wulandari; Lucia Cyrilla Eko Nugrohowati
ANIMAL PRODUCTION Vol. 25 No. 3 (2023)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2023.25.3.212

This study aimed to analyze the characteristics of dried yogurt, market potential, consumer perception, consumer purchasing behavior, and attributes that affect the purchase of dried yogurt made by teenagers, adults and employees in Bogor City. The results showed that based on testing the characteristics of dried yogurt with parameters of water content, pH, Aw, Viscosity, TAT and total lactic acid bacteria dried yogurt is safe for consumption. Based on the results of the conjoint analysis, it shows that to market dried yoghurt, producers must design dried yoghurt with probiotic content, then the product packaging must be in accordance with consumer tastes, in this case consumers prefer dried yoghurt with a packaging of 7 grams and priced at 10.000.Based on the results of the decriminant analysis, it shows that out of 100 respondents, as many as 90 people will buy dried yogurt if dried yogurt is marketed. Then 4 people will not buy dried yogurt if it is marketed and 6 people are hesitant about the choice. Based on the descriptive results of the study, it was shown that out of 100 respondents there were 47 women and 53 men with large families totaling 4 people, with an average income and expenditure a month of Rp. 500.000 - Rp. 1.500.000.

Utilization of Liquid Organic Fertilizer from Cow and Chicken Manure, Indigofera on Hydroponic Lettuce, and Consumer Perception Setiawan, Favian Albin; Dekrityana, Lucia Cyrilla Eko Nugrohowati Supriyadi; Salundik, Salundik; Komala, Iyep
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14578

Lettuce (Lactuca sativa L.) is a horticultural plant with high nutritional and economic value and good development prospects in Indonesia. However, the high costs of hydroponic fertilizers drive research to find more economical alternatives, such as substitution with Liquid Organic Fertilizer (LOF). This study aims to analyze consumer perceptions of hydroponic lettuce using LOF substitution and understand consumer responses and purchasing behavior toward these products to identify the attributes influencing purchasing decisions for hydroponic lettuce with LOF substitution. The study employs a survey method with purposive sampling, involving 35 regular customers and 15 supermarket shoppers from PT ABA to collect primary data through questionnaires regarding consumer interest in hydroponic lettuce with LOF substitution. Additionally, proximate analysis and nutrient content testing are conducted in the laboratory. Data analysis uses conjoint and discriminant analysis with SPSS Statistics 24 to evaluate consumer responses and the most preferred product model based on nutritional attributes, price, and weight. The study successfully analyzes consumer perceptions of hydroponic lettuce with LOF substitution and finds that consumers have a positive view of this product, mainly due to its better nutritional content and the plant's ability to absorb nutrients optimally. These factors significantly influence purchasing decisions, with the main attributes being price, weight, and nutritional content.

Stakeholder Analysis of Livestock Beef Demand in Samarinda City Khoirul Muzaqi; Henny Nuraini; Lucia Cyrilla Eko Nugrohowati Supriyadi Dekrityana; Bramada Winiar Putra
Jurnal Ilmu Pertanian Indonesia Vol. 30 No. 4 (2025): Jurnal Ilmu Pertanian Indonesia
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18343/jipi.30.4.718

Stakeholder analysis is required to determine the roles of each stakeholder in satisfying the meat supply needs of Samarinda City, East Kalimantan Province. The purpose of this study was to assess and categorize the influence and interests of stakeholders in the beef cattle supply chain. Primary data was collected via a survey method, involving questionnaires and interviews with 49 respondents representing farmers, slaughterhouses, government officials, traders, and consumers. A stakeholder analysis was carried out utilizing an influence−interest matrix. The results indicated two main groups: Farmers and traders are major stakeholders in the meat supply chain, with enormous power and interest. In contrast, the mob, which includes customers, the government, and slaughterhouses, has significantly less power and interest. Farmers, as primary producers, and traders, as mediators between customers, play critical roles in guaranteeing meat availability and quality. While the government has regulatory power, its role as a facilitator must be expanded to encourage stakeholder participation. This study provides collaborative solutions for aligning stakeholders' views and objectives with the goal of enhancing beef availability and quality in Samarinda City. Keywords: beef, influence-interest matrix, Samarinda City, stakeholders, supply chain

Horse Tourism Development Strategies in South Tugu Village, Bogor Regency Based on PESTLE and SWOT Analysis Lucia Cyrilla Eko Nugrohowati Supriyadi Dekrityana; Verika Armansyah Mendrofa; Surya Adinata
AGRITROPICA : Journal of Agricultural Sciences Vol. 9 No. 1 (2026)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/j.agritropica.9.1.29-38

South Tugu Village has significant potential to develop a tourism village based on natural beauty and local wisdom. One of its emerging attractions is horse tourism, known as Kampung Koboy. However, sustainable development of this attraction requires a assessment of its potential and the formulation of development strategies. This study aimed to identify the development potential of horse tourism in Kampung Koboy, South Tugu Village, based on political, economic, sociocultural, technological, legal, and environmental aspects. Data were collected through interviews with 34 horse farmers and several community leaders involved in the Kampung Koboy community. The data were analyzed using PESTLE (Political, Economic, Sociocultural, Technological, Legal, and Environmental) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses. The results indicate that Kampung Koboy possesses strong potential for further tourism development. Improvements in technology adoption, human resource capacity, and supporting infrastructure are needed to enhance competitiveness and sustainability. Recommended strategies include organizing tourism activities that emphasize local wisdom, developing racehorse breeding programs, offering affordable private group riding packages, implementing training and certification programs for horse breeders, and encouraging community participation in developing distinctive Kampung Koboy products. These strategies are expected to strengthen tourism attractiveness and ensure long term sustainability in South Tugu Village.

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