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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Neraca Manajemen, Akuntansi, dan Ekonomi
Emilia M. Gunawan
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Economics, Econometrics & Finance Environmental Science

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DOES TECHNOLOGY MATTER IN THE WORLD OF LOYALTY? RESEARCH OF SELF SERVICE TECHNOLOGY AND CUSTOMER LOYALTY (CASE STUDY : BURGER KING MANADO) Vitto Jarzal Zendling Machmoed; Stanss L. H. V. Joyce Lapian; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1574.594 KB) | DOI: 10.35794/emba.v10i4.43811

Abstract

At present, the impact of the covid 19 pandemic which has now become a covid 19 endemic has an impact on changing consumer behavior in everyday life. Burger King Manado has improvised and improved its service aspect by launching self-service technology to replace facing this problem. By providing features that can make it easier for customers, there are also various attractive promos for loyal customers of Burger King Manado. To find the effect of self-service technology that has been carried out by Burger King Manado, this study proposes and examines the effect of self-service technology on customer loyalty with customer satisfaction as a mediating variable. The goal is based on the assumption that improvements made with self-service technology will affect satisfaction and loyalty to Burger King Manado who have used the technology. This study used 100 samples and used the purposive sampling method. The method of data collection was done by distributing online questionnaires. The data analysis technique used in this research is path analysis. The results of this study indicate that self-service technology quality has a positive and significant impact on customer loyalty and customer satisfaction is proven to be a mediating variable. These results provide insight for other companies to invest in new technologies to improve customer experience, satisfaction, and loyalty. Keyword: self-service technology, customer loyalty, customer satisfaction
THE INFLUENCE OF VIRAL MARKETING DIMENSIONS AND PERCEIVED PRODUCT VALUE ON CUSTOMER SATISFACTION IN BURGER KING MANADO Jifi Liow; Willem J. A. Tumbuan; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.609 KB) | DOI: 10.35794/emba.v11i1.45775

Abstract

This study aims to identify if information spreading, economic incentives and perceived product value influence the customer satisfaction simultaneously. Identify if information spreading influence the customer satisfaction, if economic incentives influence the customer satisfaction, if perceived product value influence the customer satisfaction. to determine the effect of Viral Marketing Dimensions and Goods Value Assessment on Customer Satisfaction at Burger King Manado This study uses quantitative methods. To achieve this goal, the researchers distributed questionnaires and the sample used was 100 respondents. The data or results from this study were obtained directly from a questionnaire distributed to 100 respondents, in this case the customers of Burger King. The Influence of variable Information Spreading (X1) on variable Customer Satisfaction (Y).The results showed that information spreading as part of viral marketing dimension has positive impact toward purchase intention.Information Spreading as part of Viral Marketing Dimensions partially, brand Association as part of Viral Marketing Dimensions partially, Perceived Product Value partially, also Viral Marketing Dimensions (Information Spreading and Brand Association) and Peceived Product Value simultaneously have effect on customer satisfaction on Burger King Manado.   Keywords: viral marketing, perceived product value, customer satisfaction
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS OF LOCAL BRAND SULAWESI UTARA CAP TIKUS 1978 Gratcia Natasya Bonaldy; Joy Elly Tulung; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.462 KB) | DOI: 10.35794/emba.v11i1.45855

Abstract

This study aims to find out the influence of social media marketing toward purchase decision with brand awareness as the mediate variable of local brand Sulawesi Utara Cap Tikus 1978. The research method used in this research is quantitative methods. Path Analysis method is used to analyze the effect of the independent variable on the dependent variable and mediating variable. The population in this research were the society of Kota Manado with research characteristic of age between 21 to 40 years old who bought Cap Tikus 1978. This study conducts with 120 respondent. The result of this research indicated that Social Media Marketing has positive and significant influence on Brand Awareness, Social Media Marketing has positive and significant influence on Purchase Decision, Brand Awareness has positive and significant influence on Purchase Decision. The results of this study also shown that the Brand Awareness can be used as a mediating variable for the influence of Social Media Marketing on Purchase Decision through Brand Awareness of Local Brand Sulawesi Utara Cap Tikus 1978 with the indirect effect is 0,543.   Keywords: social media marketing, purchase decision, brand awareness
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND BRAND TRUST ON ONLINE PURCHASE DECISIONS OF SKINCARE PRODUCTS IN LAZADA Jenifer Mamoto; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i1.46030

Abstract

This study aims to know the influence of electronic word of mouth (E-WOM) and brand trust on online purchase decision of skincare products in Lazada. The research sample is 100 respondents. The data collected by questionnaire and distributed online. The sampling method used in this study is a purposive sampling. The data analysis method in this study is multiple linear regression and using SPSS as a data processing tool. The result shows that electronic word of mouth partially has a positive and significant influence on online purchase decisision. Brand trust partially has a positive and significant influence on online purchase decision. Electronic word of mouth and brand trust simultaneously have a positif and significant influence on online purchase decision.    Keyword: electronic word of mouth, brand trust and online purchase decision
ANALYSIS OF COACHING AND MENTORING TOWARDS EMPLOYEE PERFORMANCE AT LOTTE GROSIR MANADO Pamelia Sherenn; Josep B. Kalangi; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i1.47337

Abstract

This study aims to analyze and find out if coaching and mentoring have an effect on Employee Performance at Lotte Grosir Manado’s employees. This research is using quantitative method. It will explain the relationship of variables through Causal analysis in the scale method between two continuous independent variables and one dependent variable. Researcher distributed questionnaires and the sample used was 30 respondents from fresh and bakery division. The result showed both coaching and mentoring simultaneously have a positive effect on Employee Performance at Lotte Grosir Manado. But coaching partially do not has a significant effect on employee performance, but mentoring has a significant on employee performance. Based on the results it can be said that Coaching and Mentoring have an important role in effecting Employee Performance   Keywords: coaching, mentoring, employee performance
THE INFLUENCE OF BRAND IMAGE, PRODUCT VARIETY, AND PRICING STRATEGY ON PURCHASE DECISION OF EYELASH EXTENSION AT LASHTHETIQUE MANADO (STUDY ON LASHTHETIQUE CUSTOMERS) Ivany Anastacia Mewoh; S. L. H. V. J Lapian; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49619

Abstract

The needs and desires of a dynamically moving market change rapidly and continuously, makes a company need to find a good strategy to meet the market wants and needs. The purpose of this research is to analyze the influence of brand image, product variety, and pricing strategy on purchase decision of eyelash extension service made by customers at Lashthetique partially and simultaneously. This research conducted using quantitative method with saturation sampling method, which use all of the population for the sample totaling 74 sample due to a small amount of population. The collected data from questionnaires with likert scale method was processed in SPSS 26 resulting brand image, product variety and pricing strategy are influencing purchase decision simultaneously, brand image and product variety does not influence purchase decision partially, and pricing strategy influence purchase decision partially. In this research, a brand image does not play an important role because a new running business still have less customer experience and perceived, while product variety and pricing strategy will be considered by customer to match their need and wants based on their purchasing power.   Keywords: purchase decision, brand image, product variety, pricing strategy
THE EFFECT OF E-SERVICE QUALITY AND WAITING TIME TOWARDS CUSTOMER SATISFACTION AT PIZZA HUT RESTAURANT IN MANADO TOWN SQUARE Angle Livia Natalia Kapojos; David P. E. Saerang; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.51230

Abstract

According to YouGov’s assessment, three US-based Quick Service Restaurant (QSR) brands the best in Indonesia YouGov placed Kentucky Fried Chicken (KFC) at the top as the brand with the best fast food title in 2021 in Indonesia. The brand bagged 37.3 points. Its rival, McDonald's came in second with 30.6 points. Pizza Hut followed with 28.6 points. The purpose of this study was to determine the effect of E-Service Quality, and Waiting time on Customer Satisfaction at Pizza Hut Restaurant in Manado Town Square. The research method used in this study is quantitative. The data analysis techniques used in this research is multiple linear regression analysis, using the IBM SPSS 26 statistical program. The results of this study state that E-service Quality (X), and Waiting Time (X2) have a positive and significant effect on Customer Satisfaction (Y), and then simultaneously Customer satisfaction and Waiting Time have a significant effect on Customer Satisfaction.   Keyword: e-service quality, waiting time, customer satisfaction
ANALYSIS OF CUSTOMERS LOYALTY ON ONLINE SHOPPING PLATFORM DURING PANMDEMIC COVID 19 (CASE STUDY LAZADA ONLINE SHOPPPING PLATFORM) Jurgen Parera; James D. D. Massie; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.51367

Abstract

The objective of this research is to analyze the customer loyalty on online Shopping Platform Lazada. The sample taken are 11 customer of online shopping platform in University of Sam Ratulangi Manado and from the 4 indicator-Customers tend to use services frequently, Customers are willing to return to use the services, Customers are not interested in switching, Customers will provide positive information to others, Customers will recommend to others that can be collude almost all of the sample are considered as a loyal customer of Lazada customers demonstrate that all those factors, of Customer Loyalty   Keywords: customer loyalty
CRACKING THE CODE TO SHOPEE PURCHASES: ANALYZING THE INFLUENCE OF REVIEW CONTENT AND E-SERVICE QUALITY ON USER PURCHASE DECISION IN MANADO CITY Viona Echaristy Haluti; James D. D. Massie; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores how review content and e-service quality influence Shopee user purchase decisions. Previous research highlighted factors like product quality, price, trust, and website usability affecting online purchases. Reviews offer social proof of a product's worth, but their impact depends on content, volume, and sentiment. E-service quality includes website design, responsiveness, security, and support, shaping the online experience. The results of this study are in accordance with Ichsan (2018) view that the better someone's Review Content, the better the store's Purchase Decision. This study found that Review Content and E-Service Quality have a positive influence on Purchase Decision in the Shopee application, with a magnitude of 0.914. The percentage of Review Content and E-Service Quality can explain Purchase Decision in the Shopee application by 91.4%, while the remaining 8.6% is influenced by other variables.   Keyword: purchase decision, e-service quality, review content
THE INFLUENCE OF INNOVATION CAPABILITY AND HUMAN CAPITAL TO THE BUSINESS PERFORMANCE OF LEILEM FURNITURE SME’S UNITS Yosua Giovani Walukow; Willem J. F. A. Tumbuan; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52359

Abstract

Business Performance is one important characteristic that really exhibit the toughness from all business players in the market, especially from business units under SMEs system. Innovation Capability and Human Capital are two essential factors for establishing, maintaining and increasing Business Performance from any company or business unit. This study aims to figure out the influence of Innovation Capability and Human Capital toward the Business Performance of Leilem Furniture SME’s Units. Overall population in this research is Leilem Furniture SME’s Units City and the chosen sample is 30 respondents. Data analysis uses multiple linear regressions analysis method. This research result proves that Innovation Capability and Human Capital simultaneously and partially influence the Business Performance of Leilem Furniture SME’s Units. Owners and management from each one Leilem Furniture SME’s Units have to preserve and boost Innovation Capability and Human Capital in every business unit and deliberate other factors that influence the Business Performance of Leilem Furniture SME’s Units.   Keywords: innovation capability, human capital, business performance
Co-Authors Angle Livia Natalia Kapojos David P. E. Saerang Euriene Theodora Marzioz Luwuk Frederik G. Worang Gabriella Virginia Lumintang Gratcia Natasya Bonaldy Hizkia Marsud Ivany Anastacia Mewoh James D. D. Massie Jenifer Mamoto Jifi Liow Josep B. Kalangi Joy Elly Tulung Jurgen Parera Kerin Tifany Saselah Pamelia Sherenn Rau, Glerry Yohanes Paulus S. L. H. V. J Lapian S. L. H. V. Joyce Lapian Stanss L. H. V. Joyce Lapian Viona Echaristy Haluti Vitto Jarzal Zendling Machmoed Willem J. A. Tumbuan Willem J. F. A. Tumbuan Willem J.F.A Tumbuan Yosua Giovani Walukow