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All Journal Prosiding Seminar Nasional INDOCOMPAC Jemasi Jurnal Ekonomi Manajemen dan Akuntansi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Manajemen dan Pemasaran Jasa Journal of Community Services: Sustainability and Empowerment
Tri Wismiarsi, Tri
Program Studi Manajemen Universitas Bakrie
Economics, Econometrics & Finance Education Engineering Social Sciences Other

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PENGARUH RISIKO PADA KEPUTUSAN BELANJA ON-LINE Karami, Katon Abi; Wismiarsi, Tri
Prosiding Seminar Nasional INDOCOMPAC Manajemen
Publisher : Prosiding Seminar Nasional INDOCOMPAC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.044 KB)

Abstract

Penelitian ini ditujukan untuk mengetahui pengaruh risiko keuangan, produk, waktu dan pengiriman (financial, product, time dan delivery) pada keputusan membeli secara online. Data dikumpulkan dari 250 responden yang merupakan konsumen yang pernah melakukan belanja online sedikitnya dua kali dalam kurun waktu 6 bulan. Hasil analisis menunjukkan bahwa keempat dimensi risiko melebur menjadi 2 dimensi, yaitu financial risk dan product, time dan delivery risk. Pengujian validitas dan reliabilitas juga menunjukkan hasil yang baik. Berdasarkan uji regresi, hanya variabel product, time dan delivery risk berpengaruh signifikan pada keputusan membeli online. Keyword: financial risk, product risk, time and delivery risk, keputusan membeli online
Pelatihan Pemasaran Dan Komunikasi Pemasaran Digital Bagi UMKM Jakpreneur di Duren Sawit Wismiarsi, Tri; Harditya, Arya; Matahari, Tombak; Pangaribuan, Christian H.; Arsyadi, Rachmat
Journal of Community Services: Sustainability and Empowerment Vol. 4 No. 02 (2024): September 2024
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v4i2.487

Abstract

Pandemi Covid-19 membuat banyak perubahan dan tantangan bagi UMKM, terutama tuntutan pelanggan untuk berbelanja secara daring. Sayangnya belum semua UMKM memiliki kemampuan untuk menjalankan bisnisnya secara digital. Berdasarkan hal ini, dilakukan pelatihan kepada 53 UMKM yang merupakan anggota Jakpreneur. Topik pelatihan yang disampaikan adalah pemasaran digital dan desain komunikasi pemasaran digital menggunakan Canva. Tulisan ini membahas bagaimana pelatihan tersebut dapat membantu UMKM menjalankan strategi pemasarannya daring. Efektivitas pelatihan diukur melalui survei kepada seluruh peserta pelatihan. Hasil analisis menunjukkan bahwa pelatihan yang diberikan efektif meningkatkan pengetahuan peserta dalam bidang pemasaran dan komunikasi pemasaran digital. Selain itu, peserta merasakan bahwa modul pelatihan sangat relevan (83%), penyampaian materi sangat baik (78,7%), dan pelatihan sangat penting bagi pengembangan bisnis UMKM (93.6%), pelaksanaan pelatihan terselenggara dengan sangat baik (91.5%). Tetapi peserta pelatihan menyarankan agar lama waktu pelatihan diperpanjang, pelatihan lebih sering dilakukan, dan pendampingan bisa diberikan untuk membantu implementasi pengetahuan yang telah diperoleh selama pelatihan. 
Effect of Social Media Engagement and Beauty Influencers on Purchase Intentions of Indonesian Beauty Products Basalamah, Rania Aysha Muhamad; Umayah, Anastasya; Wismiarsi, Tri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3756

Abstract

This study aims to analyze the relationship between social media engagement, influencers, and purchase intention for local beauty products in Indonesia. Apart from that, this research was also conducted to find out whether social media involvement mediates the relationship between influencers and purchase intentions. The research method used was a quantitative approach. The research sample includes Indonesian beauty product consumers who actively follow Indonesian beauty product influencers on social media. The data collection successfully recruits a total sample of 104 people, gathered using a purposive sampling technique. The research instrument used was adapted from previous studies and compiled into a questionnaire that was completed with five-point Likert scale answer choices. Based on the results of the analysis, beauty influencers do not directly impact purchase intentions but significantly increase social media engagement. Social media engagement, in turn, positively influences purchase intent and acts as a mediating variable between beauty influencers and purchase intention.
ONLINE PURCHASE INTENTION: THE IMPACT OF ANIMATED ADVERTISEMENT IN GUNDAM PLASTIC MODEL Arta Widiyasa Putra; Wismiarsi, Tri
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 21 No 1 (2025): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v21i1.1003

Abstract

Iklan animasi adalah salah satu konsep periklanan paling populer, yang menarik emosi dan perasaan konsumen serta membujuk mereka untuk membeli. Penelitian ini ditujukan untuk mengetahui dampak iklan animasi, sikap terhadap iklan animasi dan perilaku pembelian pelanggan. Data dikumpulkan dari 108 responden yang bertempat tinggal di Indonesia dan berusia antara 18 dan 35 tahun. Selain itu, mereka juga harus merupakan pembeli Gunpla jenis apa pun, karena penelitian ini berfokus pada iklan model Plastik Gundam. Metode pengumpulan data untuk penelitian ini adalah kuesioner survei online, dan juga wawancara tatap muka. Alat ukur yang digunakan untuk pengumpulan data diadopsi dan dimodifikasi dari penelitian terdahulu, dan menggunakan lima skala Likert. Data yang terkumpul dianalisis untuk mengetahui validitas dan reliabilitas alat ukur, yang dilanjutkan dengan analisis regresi untuk mngetahui pengaruh variabel bebas dan antara pada variabel terikat. Hasil analisis menunjukkan adanya hubungan yang positif dan signifikan antara iklan animasi dan sikap seseorang terhadap iklan animasi tersebut. Selain itu, sikap terhadap iklan juga berpengaruh signifikan terhadap niat beli konsumen. Hasil analisis ini menunjukkan bahwa sikap terhadap iklan merupakan mediator yang signifikan antara iklan animasi dan niat membeli. Namun, iklan animasi tidak mempengaruhi niat membeli secara langsung. Hal ini menunjukkan bahwa penggunaan animasi dalam iklan Gunpla meningkatkan penerimaan dan kesenangan pelanggan terhadap iklan tersebut, serta niat mereka untuk membeli barang yang diiklankan melalui sikap positif terhadap iklan animasi tersebut. Kajian ini mempunyai berbagai implikasi teoritis dalam dunia pemasaran dan periklanan. Temuan penelitian ini mengungkapkan bahwa iklan animasi yang menggunakan karakter tertentu sangat mampu mengubah sikap konsumen terhadap iklan animasi dengan cara yang baik, sehingga mengarahkan pada niat konsumen untuk membeli. Animated advertising is one of the most popular advertising concepts, appealing to a consumer's emotions and feelings and persuading their intention to purchase. This study investigates the impact of animated spokesperson advertisements, attitudes toward animated advertisements and customer purchasing behaviour. For this study, data were gathered from 108 respondents who are currently residing in Indonesia and fall between the ages of 18 and 35. They must also be buyers of Gunpla of any type, as the study focuses on advertisements from the Gundam Plastic Models sector. The main method of data gathering for this study is an online survey questionnaire and face to face interviews. The measures were adopted and modified from previous studies, used five Likert scale. Data analysis was done for the validity and reliability of the measures and relationships between variables using regression analysis. The results revealed a favourable and positive association between animated spokesperson advertisements and one's attitude about the animated advertisement. Furthermore, attitude towards advertisement depicts significant impact on consumer purchase intention. These results indicate that attitude towards advertisement is significant mediator between animated spokesperson advertisement and purchase intention. However, animated advertisement does not influence directly the purchase intention. This suggests that using animation in Gunpla advertisement boosted customer acceptance and enjoyment of the advertisement, as well as their intention to purchase the advertised goods through positive attitudes towards the animated spokesperson advertisement. This study has various theoretical implications in the world of marketing and advertising. To begin with, the study's findings reveal that animated advertising using spokes-characters considerably alters the attitude toward the animated advertisement in a good way, which lead to consumers’ intentions to buy.
Effect of Social Media Engagement and Beauty Influencers on Purchase Intentions of Indonesian Beauty Products Basalamah, Rania Aysha Muhamad; Umayah, Anastasya; Wismiarsi, Tri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3756

Abstract

This study aims to analyze the relationship between social media engagement, influencers, and purchase intention for local beauty products in Indonesia. Apart from that, this research was also conducted to find out whether social media involvement mediates the relationship between influencers and purchase intentions. The research method used was a quantitative approach. The research sample includes Indonesian beauty product consumers who actively follow Indonesian beauty product influencers on social media. The data collection successfully recruits a total sample of 104 people, gathered using a purposive sampling technique. The research instrument used was adapted from previous studies and compiled into a questionnaire that was completed with five-point Likert scale answer choices. Based on the results of the analysis, beauty influencers do not directly impact purchase intentions but significantly increase social media engagement. Social media engagement, in turn, positively influences purchase intent and acts as a mediating variable between beauty influencers and purchase intention.
The paradox of flash sales: How time-limited offers influence impulsive buying tendency in the emerging market (e-Commerce in Jakarta, Indonesia) Pangaribuan, Christian Haposan; Wanda, Meisya; Prayitno, Sentot Basuki; Wismiarsi, Tri; Barlian, Erland; Roemawi, Nathania Ferinda
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.22350

Abstract

The shift to online shopping, especially in Indonesia, appeals to many people due to its easy access and promotions like big discounts and free shipping. The rapid growth of e-commerce supports this phenomenon, which in turn leads to an increase in impulsive buying habits and the popularity of flash sales programs. The aim of this study is to find out how price discounts, flash sale programs, and consumer trust affect impulsive buying tendency during flash sale programs. In this respect, we performed a survey on the 214 young participants in Jakarta, Indonesia. Questionnaires were used for primary data collection. To ascertain the validity and reliability of the questionnaire, a pre-test was conducted. This study used PLS-SEM to test the direct and mediating effects of attitude toward flash sales and consumer trust. The study finds that while consumer trust and price discounts do not directly influence impulsive buying, a positive attitude toward flash sales programs significantly mediates between price discounts and impulsive buying. The results demonstrate that price discounts have a greater influence on attitude toward flash sales than on consumer trust. The findings provide important insights for companies looking to implement discount strategies and offer potential avenues for future research.
Co-Authors Arsyadi, Rachmat Arta Widiyasa Putra Barlian, Erland Basalamah, Rania Aysha Muhamad Harditya, Arya Katon Abi Karami, Katon Abi Machsus, Angelina Anneke Mulyono Pangaribuan, Christian H. Pangaribuan, Christian Haposan Prayitno, Sentot Basuki Roemawi, Nathania Ferinda Tarmidi, Maria Tombak Matahari Umayah, Anastasya Wanda, Meisya