Garuda - Garba Rujukan Digital

PENGARUH RISIKO PADA KEPUTUSAN BELANJA ON-LINE Karami, Katon Abi; Wismiarsi, Tri
Prosiding Seminar Nasional INDOCOMPAC Manajemen
Publisher : Prosiding Seminar Nasional INDOCOMPAC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.044 KB)

Penelitian ini ditujukan untuk mengetahui pengaruh risiko keuangan, produk, waktu dan pengiriman (financial, product, time dan delivery) pada keputusan membeli secara online. Data dikumpulkan dari 250 responden yang merupakan konsumen yang pernah melakukan belanja online sedikitnya dua kali dalam kurun waktu 6 bulan. Hasil analisis menunjukkan bahwa keempat dimensi risiko melebur menjadi 2 dimensi, yaitu financial risk dan product, time dan delivery risk. Pengujian validitas dan reliabilitas juga menunjukkan hasil yang baik. Berdasarkan uji regresi, hanya variabel product, time dan delivery risk berpengaruh signifikan pada keputusan membeli online. Keyword: financial risk, product risk, time and delivery risk, keputusan membeli online

Pelatihan Pemasaran Dan Komunikasi Pemasaran Digital Bagi UMKM Jakpreneur di Duren Sawit Wismiarsi, Tri; Harditya, Arya; Matahari, Tombak; Pangaribuan, Christian H.; Arsyadi, Rachmat
Journal of Community Services: Sustainability and Empowerment Vol. 4 No. 02 (2024): September 2024
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v4i2.487

Pandemi Covid-19 membuat banyak perubahan dan tantangan bagi UMKM, terutama tuntutan pelanggan untuk berbelanja secara daring. Sayangnya belum semua UMKM memiliki kemampuan untuk menjalankan bisnisnya secara digital. Berdasarkan hal ini, dilakukan pelatihan kepada 53 UMKM yang merupakan anggota Jakpreneur. Topik pelatihan yang disampaikan adalah pemasaran digital dan desain komunikasi pemasaran digital menggunakan Canva. Tulisan ini membahas bagaimana pelatihan tersebut dapat membantu UMKM menjalankan strategi pemasarannya daring. Efektivitas pelatihan diukur melalui survei kepada seluruh peserta pelatihan. Hasil analisis menunjukkan bahwa pelatihan yang diberikan efektif meningkatkan pengetahuan peserta dalam bidang pemasaran dan komunikasi pemasaran digital. Selain itu, peserta merasakan bahwa modul pelatihan sangat relevan (83%), penyampaian materi sangat baik (78,7%), dan pelatihan sangat penting bagi pengembangan bisnis UMKM (93.6%), pelaksanaan pelatihan terselenggara dengan sangat baik (91.5%). Tetapi peserta pelatihan menyarankan agar lama waktu pelatihan diperpanjang, pelatihan lebih sering dilakukan, dan pendampingan bisa diberikan untuk membantu implementasi pengetahuan yang telah diperoleh selama pelatihan.

Effect of Social Media Engagement and Beauty Influencers on Purchase Intentions of Indonesian Beauty Products Basalamah, Rania Aysha Muhamad; Umayah, Anastasya; Wismiarsi, Tri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3756

This study aims to analyze the relationship between social media engagement, influencers, and purchase intention for local beauty products in Indonesia. Apart from that, this research was also conducted to find out whether social media involvement mediates the relationship between influencers and purchase intentions. The research method used was a quantitative approach. The research sample includes Indonesian beauty product consumers who actively follow Indonesian beauty product influencers on social media. The data collection successfully recruits a total sample of 104 people, gathered using a purposive sampling technique. The research instrument used was adapted from previous studies and compiled into a questionnaire that was completed with five-point Likert scale answer choices. Based on the results of the analysis, beauty influencers do not directly impact purchase intentions but significantly increase social media engagement. Social media engagement, in turn, positively influences purchase intent and acts as a mediating variable between beauty influencers and purchase intention.

Effect of Social Media Engagement and Beauty Influencers on Purchase Intentions of Indonesian Beauty Products Basalamah, Rania Aysha Muhamad; Umayah, Anastasya; Wismiarsi, Tri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3756

This study aims to analyze the relationship between social media engagement, influencers, and purchase intention for local beauty products in Indonesia. Apart from that, this research was also conducted to find out whether social media involvement mediates the relationship between influencers and purchase intentions. The research method used was a quantitative approach. The research sample includes Indonesian beauty product consumers who actively follow Indonesian beauty product influencers on social media. The data collection successfully recruits a total sample of 104 people, gathered using a purposive sampling technique. The research instrument used was adapted from previous studies and compiled into a questionnaire that was completed with five-point Likert scale answer choices. Based on the results of the analysis, beauty influencers do not directly impact purchase intentions but significantly increase social media engagement. Social media engagement, in turn, positively influences purchase intent and acts as a mediating variable between beauty influencers and purchase intention.

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