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All Journal Jurnal Manajemen Pelayanan Publik Jurnal Bisnisman : Riset Bisnis dan Manajemen Bangun Desa : Jurnal Pengabdian Masyarakat
Ana Shohibul Manshur Al Ahmad, Ana Shohibul
Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Mathematics Nursing Public Health Social Sciences Transportation Other

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Determinants of Customer Satisfaction in Public Transportation Services: Studies on Solo-Yogyakarta Commuter Line Sarjiyanto, Sarjiyanto; Wahyudi, Lilik; Sarwoto, Sarwoto; Ma'Arif, Miftachul; Manshur Al Ahmad, Ana Shohibul
Jurnal Manajemen Pelayanan Publik Vol 8, No 3 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i3.53260

Abstract

The Solo–Yogyakarta commuter line (KRL) has become a popular mode of transport due to its speed, affordability, connectivity, freedom from traffic congestion, and environmental benefits, offering a promising solution to reduce congestion in Solo and Yogyakarta. However, it has not yet attracted the majority of commuters. This research aims to evaluate customer perceptions of service quality on the Solo-Yogyakarta Commuter Line, with a focus on the impact of facilities, memorable experiences, and entertainment on customer satisfaction and loyalty. Using the SEM PLS method, the study found that Entertainment Experience strongly influences Loyalty but not Satisfaction, as KRL users prioritize safety and reliability over leisure. Facilities improve Satisfaction but have a limited impact on Loyalty, indicating that while they are essential, they are not sufficient to build long-term commitment. Memorable Experiences positively affect both Satisfaction and Loyalty, highlighting the importance of creating emotionally engaging moments. Satisfaction alone does not drive Loyalty, emphasizing the need for more meaningful and engaging experiences. Therefore, PT KAI should focus on balancing functional efficiency with emotionally engaging features to better meet customer expectations and foster long-term loyalty.
Strategi Penetrasi Pasar Global: Eksplorasi Bibliometrik tentang Pemasaran Internasional, Mode Masuk Pasar, dan Strategi Ekspor Yuniarti Utami , Eva; Manshur Al Ahmad, Ana Shohibul; Pratama, Rohmawan Adi; Yuninata, Dama; Prihandoko, Lastika Ary
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.155

Abstract

The global business landscape is characterized by rapid change and increasing complexity. In this dynamic environment, understanding firms' strategies to penetrate international markets is crucial. This study conducts a comprehensive bibliometric analysis to uncover the intellectual landscape of global market penetration strategies in international marketing, market-entry, and export strategies. Through careful examination of influential authors, essential works, research clusters, and emerging trends, this study offers valuable insights into the state of the field. Leading authors such as Ravi Ramamurti, Mike W. Peng, and Jean-François Hennart have significantly shaped our understanding of emerging market multinationals and internationalization strategies. Their seminal works have challenged conventional paradigms and encouraged innovative thinking. Identifying research clusters underscores the multifaceted nature of global market penetration, covering market entry modes, internationalization theory, and emerging market dynamics. Emerging digitalization, e-commerce, and sustainability trends highlight the ever-evolving international marketing landscape. The implications of this analysis extend to researchers, educators, policymakers, and practitioners, providing valuable guidance for future research, curriculum development, policy formulation, and strategic decision-making in the global arena.
Pendampingan Rencana Pendirian BUMDes di Desa Tegalrejo Kabupaten Boyolali: Pendekatan Pemberdayaan Masyarakat untuk Meningkatkan Partisipasi dan Kesejahteraan Ekonomi Desa Sarjiyanto, Sarjiyanto; Sarwoto, Sarwoto; Suyono, Joko; Sunaryo, Sinto; Wahyudi, Lilik; Atmaji, Atmaji; Manshur Al Ahmad, Ana Shohibul; Maghrifani, Dila; Permatasari, Wulan; Risgiyanti, Risgiyanti
Bangun Desa: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jbd.2025.4(1).18-25

Abstract

Permasalahan yang melatarbelakangi kegiatan pengabdian ini adalah rendahnya keswadayaan masyarakat dalam proses pengembangan ekonomi masyarakat melalui perencanaan pendirian BUMDes di Desa Tegalrejo Sawit Boyolali. Sasaran dan tujuan pengabdian adalah  peningkatan partisipasi masyarakat, dan peran BUMDes dalam meningkatkan pendapatan dan kewsadayaan masyarakat desa. Berdasarkan studi awal, terdapat 3 (tiga) permasalahan utama yang dihadapi oleh Mitra (Pemdes Tegalrejo); 1. Masih rendahnya kesadaran partisipasi dan keswadayaan masyarakat terlibat dalam pembangunan desa., 2. Penguasaan keterampilan orgasisasi yang berbasis masyarakat dan berorientasi bisnis bagi masyarakat Tegalrejo masih perlu di tingkatkan., 3. Pengetahuan tata cara dan mekanisme pembentukan BUMDes belum sepenuhnya dipahami oleh perangkat kelembagaan Desa, Tim Metodologi pengabdian telah merancang 3 (tiga) strategi solusi yang akan diimplementasikan dalam permasalahan; 1. Menciptakan kesadaran akan pentingnya partisipasi dan keswadayaan masyarakat (konsep Community Driven Development) melalui sosialisasi dan pelatihan-pelatihan peningkatan kapasitas masyarakat dan kelembagaan Desa Mitra, 2. Melakukan pendampingan tata cara pembentukan rintisan BUMDes dari proses sosialisasi massa, pembuatan aturan bersama, hingga legalitas BUMDes, 3. Memberikan bantuan fasilitasi untuk legalitas hukum akta notaris pendirian BUMDes, Dokumen AD/ART BUMDes dan Dokumen Rencana Bisnis Strategis BUMDes. Hasil Pengabdian ini adalah munculnya keswadayaan masyarakat dalam mengelola potensi desa melalui usaha Bersama dalam kelembagaan BUMDes. Kata kunci: Keswadayaan Masyarakat, Pembangunan ekonomi lokal, Partisipasi masyarakat, dan BUMDes.
Co-Authors Atmaji, Atmaji Ma'Arif, Miftachul Maghrifani, Dila Permatasari, Wulan Pratama, Rohmawan Adi Prihandoko, Lastika Ary Risgiyanti, Risgiyanti Sarjiyanto, Sarjiyanto Sarwoto Sarwoto, Sarwoto Sunaryo, Sinto Suyono, Joko Wahyudi, Lilik Yuniarti Utami , Eva Yuninata, Dama