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Journal : Community Empowerment

Pendampingan Pengembangan Produk Baru Kerajinan Kulit Ikan Pari untuk Meningkatkan Daya Saing Usaha di Pasar Ekspor Nurwidiana, Nurwidiana; Asyhari, Asyhari; Farisa, Sam
Community Empowerment Vol 3 No 2 (2018)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.435 KB) | DOI: 10.31603/ce.v3i2.2451

Abstract

Launching a new product is important to improve the company’s competitiveness and revenue. White Blue is expanding its business by producing finished product for international market. Mentoring activities are conducted for developing product. There are seven stages for product development. The Handmade product concept is selected from the idea generation stage. Web based marketing will be applied for the marketing strategy. Mentoring activities are continued to attain the concept of product development. Training in production processes is providing for handmade methods according to the concept of selected product. Procurement of handmade production equipment is made to support production processes. Marketing training for web based marketing methods is given to support marketing so that the product of SMEs can be exported. The result of mentoring and training activities are: 1) SME’s has the concept of product development, namely handmade product, 2) SME’s has resources to produce handmade product, there are human resources, machinery and equipment, 3) The existence of online marketing the export market for SME’s is increasing.
Pendampingan Proses Produksi dan Kemasan Produk Industri Kecil Minuman Herbal Nurwidiana, Nurwidiana; Fatmawati, Wiwiek; Masidah, Eli
Community Empowerment Vol 4 No 2 (2019)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (709.452 KB) | DOI: 10.31603/ce.v4i2.3067

Abstract

Kegiatan pendampingan ini dilakukan terhadap industry kecil rumah tangga yang memproduksi beragam minuman herbal cair dengan kemasan botol plastik. Proses produksi dilakukan secara manual menggunakan alat-alat sederhana, label pada kemasan produk belum mengikuti kaidah yang berlaku. Hal itu mempengaruhi kepercayaan konsumen pada produk yang berimbas pada rendahnya tingkat penjualan. Pendampingan dilakukan pada aspek legalitas, proses produksi , labeling dan kemasan. Dari sisi legalitas dilakukan komunikasi dengan Dinas Kesehatan Kota Semarang, didapatkan informasi bahwa untuk produk dengan daya tahan kurang dari 7 hari tidak perlu medaftar PIRT, cukup memenuhi proses produksi sesuai pedoman Cara Pembuatan Makanan yang Baik (CPMB). Dari aspek proses produksi, dilakukan penataan tempat produksi sesuai ketentuan CPMB, namun industri ini perlu menyediakan sarana cuci tangan di ruang produksi untuk menjaga higienitas pekerja saat proses produksi. Pada aspek label dilakukan pendampingan dalam penetapan informasi-informasi yang wajib tercantum pada label yaitu : merek, isi bersih, komposisi, tanggal kadaluarsa dan informasi produsen. Dilanjutkan dengan pembuatan desain label sesuai dengan informasi yang telah ditetapkan dan pemilihan botol dengan volume yang sesuai strategi pemasaran Kepada pemilik industri diberikan bantuan berupa label produk dan botol, sehingga dapat segera memasarkan produknya menggunakan kemasan sesuai peraturan yang berlaku. Melalui usaha-usaha tersebut diharapkan mampu meningkatkan daya saing produk sehingga pemasaran akan meningkat.
Sofabotik program assistance as a solution to the accumulation of plastic bottle waste Nurwidiana Nurwidiana; Wiwiek Fatmawati
Community Empowerment Vol 7 No 3 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.586 KB) | DOI: 10.31603/ce.6135

Abstract

As the use of plastic grows in both industry and households, it is becoming a more serious environmental issue. Used plastic bottles of bottled drinking water are one source of plastic waste. This activity designed to educate participants about the dangers of plastic waste and equip them with the skills to turn it into useful items. Counseling and training are the methods used. The program was successful in raising partner awareness of the dangers of plastic waste. Partners also know how to deal with plastic bottle waste by turning it into a sofa with economic value. In addition to the financial benefits, this program allows more and more used bottles to be reused, reducing the amount of plastic waste that is dumped into the environment.