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All Journal Jurnal Ilmu Komunikasi Isamic Communication Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Abdi Masyarakat Indonesia ASPIRATION Journal Mediator: Jurnal Komunikasi Inovasi Jurnal Pengabdian Masyarakat (IJPM) Jurnal Komunikasi Indonesia Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Andi Pajolloi Bate
Universitas Mercu Buana
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Exploring Online Student Relationships: A Qualitative Study of Social Media Usage, Motivations, and Barriers Andi Pajolloi Bate
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 17 No. 1 (2025): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, Maret 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v17i1.6881

Abstract

Transisi ke pembelajaran daring telah mengubah cara mahasiswa membangun dan memelihara hubungan, menjadikan media sosial sebagai alat penting untuk interaksi antar teman sebaya. Studi ini meneliti bagaimana mahasiswa membentuk hubungan daring, motivasi mereka, dan tantangan yang mereka hadapi dalam komunikasi digital. Dengan menggunakan pendekatan studi kasus kualitatif, data dikumpulkan melalui wawancara semi-terstruktur dengan mahasiswa S1 yang mengandalkan media sosial untuk keterlibatan akademis dan sosial. Temuan mengungkapkan bahwa mahasiswa terutama menggunakan WhatsApp untuk komunikasi, dengan dukungan akademis sebagai pendorong awal untuk hubungan. Seiring waktu, hubungan ini berkembang melalui pengalaman bersama, interaksi timbal balik, dan dukungan emosional. Namun, tantangan seperti salah tafsir pesan, kurangnya isyarat non-verbal, dan perbedaan budaya menghadirkan hambatan bagi interaksi daring yang efektif. Studi ini menggarisbawahi pentingnya mengintegrasikan peluang keterlibatan sosial terstruktur dalam lingkungan pembelajaran daring dan menyoroti perlunya pendekatan hibrida yang menyeimbangkan interaksi digital dan tatap muka. Wawasan ini memberikan implikasi berharga bagi pendidik, universitas, dan platform pembelajaran digital dalam membina konektivitas dan kesejahteraan mahasiswa.   Building relationships in school and university environments is crucial for students' learning success. Through interactions with peers, students develop essential social skills such as communication, cooperation, and problem-solving. They also learn to control their emotions, respond to others' emotions, and navigate various situations. However, the shift to online learning has created barriers to forming strong peer relationships. This study employs a qualitative approach and case study method to analyze how students use social media to connect with peers in an online learning context. It delves into the nature of exchanged messages, the factors motivating closeness, and the obstacles to building relationships. The findings reveal that students initially seek online relationships primarily for learning support. Similarity and mutual liking emerge as key catalysts for fostering online closeness, while emotions and semantics pose potential hindrances. Notably, WhatsApp is identified as the dominant social media platform for fostering student-to-student relationships in the online learning environment. Despite the limitations of online interactions, social media plays a significant role in helping students build and maintain relationships essential for their academic success.  
More Than Marketing: Inclusive Content and Customer Engagement in Disability-Oriented MSMEs on Instagram Kurniawan Prasetyo; Andi Pajolloi Bate; Muhamad Iqbal
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7491

Abstract

This study investigates the role of inclusive content in enhancing customer engagement for disability-oriented MSMEs in Indonesia, using @sunyicoffee on Instagram as a case study. Despite the growing demand for inclusive marketing, little quantitative evidence exists on its impact, especially in non-Western contexts. Adopting a cross-sectional quantitative survey design, the study collected data from 400 Instagram followers and analyzed it using simple regression to measure inclusive content dimensions and customer engagement indicators. The results revealed that inclusive content significantly influences five engagement dimensions: enthusiasm, attention, absorption, interaction, and identification. Key mechanisms include emotional resonance, authentic representation, inclusive language, accessible design, and shared values. The findings validate inclusive communication as a relational, not just representational, strategy, highlighting its capacity to convert audiences into community participants. This research offers theoretical implications by positioning inclusive content as a driver of relational engagement and practical insights for MSMEs aiming to build a sustainable digital community. Future research is encouraged to explore cross-platform applications and expand to broader cultural contexts.
Co-Authors Haekal Fajri Amrullah Irfan, Muhammad Esya Kurniawan Prasetyo Marwan Mahmudi Muhamad Iqbal Muhamad Iqbal Rizki Briandana Sungkono, Nono