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All Journal JADECS (Journal of Art, Design, Art Education and Culture Studies) SEEIJ (Social Economics and Ecology International Journal) Jurnal Pengabdian kepada Masyarakat Nusantara ASEAN Marketing Journal Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Yudhistya Ayu Kusumawati, Yudhistya Ayu
Institut Teknologi Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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DIGITAL TOOLS TO PROMOTE BANTENGAN ART: KEBO PUTRO JOYO ANOM CASE STUDY Kusumawati, Yudhistya Ayu; Yongkie Angkawijaya; Bhekti Setyo Wibowo
SEEIJ (Social Economics and Ecology International Journal) Vol. 9 No. 2 (2025): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v9i2.12740

Abstract

There are various kinds of culture in Indonesia, especially the local culture. It's not surprising that many young and old people take part in maintaining local culture, one of which is Bantengan art. Bantengan art is widely known by people who love traditional culture. The traditional art of Bantengan comes from East Java, combining elements of ballet, kanuragan, music, and thick poetry or mantras with a magical feel. The game will be interesting if it enters the trance stage, namely the stage where the player holding the Bull's head becomes possessed by the spirit of the Bull's ancestors. The Kebo Putro Joyo Anom Bantengan Art Group is one of the many Bantengan art groups in Malang Regency. The preservation of traditional arts, such as Bantengan, is crucial for cultural heritage and community identity. However, the challenges of modern times, including rapid urbanization and globalization, threaten the continuity of these art forms. To address this issue, this research explores the potential of digital tools to promote and preserve Bantengan art within the Kebo Putro Joyo Anom art group in Malang District, East Java. By leveraging digital platforms and technologies, the study aims to create a more accessible and engaging experience for both artists and audiences, fostering a deeper appreciation for Bantengan art and ensuring its legacy for future generations.
Optimizing Art and Design Education Through Mobile Apps Development Abednego, Victor Adiluhung; Kusumawati, Yudhistya Ayu; Christyanti, Michelle Gita
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1728

Abstract

The rapid growth of the Visual Communication Design sector in the digital era highlights the increasing demand for skilled graphic designers across various industries. As creative professionals, graphic designers are tasked with conveying messages through visual means, balancing aesthetics, functionality, and technical expertise. However, many designers face challenges in producing high-quality work due to limited practical and theoretical knowledge. This research proposes the development of "Dr. Visual," a mobile e-learning app designed to enhance the design skills of both aspiring and young designers. By utilizing the design thinking process, the app aims to provide users with deeper insights into design theory and practice. Employing a Quantitative Descriptive method, the study analyzes user interest in the app, emphasizing its potential to support designers in creating superior artwork. The findings suggest that "Dr. Visual" could serve as a valuable resource, offering a platform for graphic designers to enhance their skills and produce higher-quality designs.
Elevating Jack Beans Sauce: A Visual Identity Strategy for Enhanced Brand Recognition Kusumawati, Yudhistya Ayu; Gunawan, Elizabeth Paskahlia; Lukiyanto, Kukuh; Yana, Erlyana
Jurnal Bahasa Rupa Vol. 8 No. 1 (2024): Jurnal Bahasa Rupa Desember 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i1.1745

Abstract

The MSMEs sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSMEs which operates in the field of producing jack beans sauce namely Korochi made from local jackbeans or Phaseolus lunatus L. When researching a visual identity strategy for jack beans sauce with the goal of enhancing brand recognition, qualitative research methods are particularly useful in understanding the deeper perceptions, emotions, and cultural nuances associated with the brand. By using design thinking method, this research explores the critical role of visual identity in building brand recognition and fostering consumer engagement for a unique, plant-based product. Despite its healthy and sustainable attributes, Jack Beans Sauce has yet to fully establish a strong brand presence in a competitive food market. The study focuses on developing a cohesive and appealing visual identity that reflects the brand’s core values—health, sustainability, and innovation—while appealing to a target audience of health-conscious and environmentally-aware consumers. By creating a distinct logo, color scheme, typography, and packaging design, the research aims to enhance the brand's visibility and differentiate it from competitors. Additionally, the study examines how this visual identity can be applied consistently across digital platforms and physical touchpoints to create a unified brand experience. Ultimately, this research seeks to provide actionable insights on how a well-crafted visual identity can elevate brand awareness, strengthen consumer connection, and support the growth of Jack Beans Sauce in an increasingly competitive marketplace.
A Visual Transformation: Using Photography to Boost Tugu Jawa's Brand Visibility Rafiqi, Hindam Basith; Kusumawati, Yudhistya Ayu; Widita, Anindya
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1746

Abstract

The MSMEs sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSMEs which operates in the field of producing soy sauce made from local black soybeans with several product variants including sweet soy sauce, spicy soy sauce, barbeque soy sauce, etc. This research explores the impact of photography as a key tool in enhancing brand identity and increasing visibility for Tugu Jawa, a traditional Indonesian local brand. In an increasingly visual world, effective imagery has become essential in distinguishing brands in competitive markets. Tugu Jawa, known for its rich cultural heritage and artisanal products, has the potential to expand its reach by adopting a modern, visually appealing photography strategy. This study aims to analyze how high-quality, culturally resonant photography can effectively communicate the brand’s values, evoke emotional connections, and create a memorable presence across digital and print media. Through a series of case studies, visual analysis, and consumer feedback, the research investigates how curated imagery can elevate brand perception, improve engagement, and drive consumer interest. The findings suggest that a well-defined visual approach using photography can significantly enhance Tugu Jawa’s market visibility, attract a wider audience, and strengthen its connection with both local and global consumers. Ultimately, this study provides actionable recommendations for Tugu Jawa to leverage photography as a strategic tool to boost brand awareness and foster long-term brand loyalty.
A Visual Narrative: Leveraging Digital Comics To Preserve And Promote Traditional Arts Angkawijaya, Yongkie; Kusumawati, Yudhistya Ayu; Gozali, Alya; Yana, Erlyana
Jurnal Bahasa Rupa Vol. 8 No. 1 (2024): Jurnal Bahasa Rupa Desember 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i1.1748

Abstract

Digital media and emerging technological tools are expanding the reach of various practices, including art, which increasingly takes abstract, visual, or musical forms. This transformation has led to a growing detachment from traditional art forms, contributing to their diminishing appeal. Furthermore, regional cultural institutions, such as art galleries, often struggle to effectively promote traditional arts, exacerbating the challenges of preserving and revitalizing these cultural expressions in the face of rapid societal change. This research explores the innovative intersection of digital comics and traditional arts as a means of cultural preservation and promotion. This research investigates how the storytelling power of comics, with its engaging visuals and narrative structure, can be harnessed to communicate the richness of traditional art forms to a broader, more diverse audience. By integrating elements of traditional culture into digital comic formats, the study seeks to bridge generational and cultural gaps, ensuring that the cultural significance of traditional arts is not only preserved but also made relevant in today’s digital-centric world. The research emphasizes how this hybrid medium can serve as an accessible platform for education, engagement, and cultural exchange, providing an interactive way to showcase traditional art techniques, history, and symbolism. Furthermore, the study examines the potential of digital comics to expand the reach and visibility of traditional art, particularly among younger generations who may be less engaged with conventional art forms. Through an analysis of case studies and the development of prototype digital comic projects, the research highlights the effectiveness of combining modern digital tools with the timeless appeal of visual storytelling. The study suggests that by leveraging the popularity of comics and graphic novels, traditional art can be introduced in a fresh, dynamic way, fostering greater appreciation and understanding. This research ultimately proposes a new model for preserving cultural heritage, blending creativity, technology, and tradition to create compelling narratives that resonate with a contemporary audience.
Leveraging Social Media for Tourism Growth: A Case Study ff Edelweiss Wonokitri Village Kusumawati, Yudhistya Ayu; Sari, Wina Permana; Lasmy, Lasmy
Jurnal Bahasa Rupa Vol. 8 No. 2 (2025): Jurnal Bahasa Rupa April 2025
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i2.1885

Abstract

This research investigates the potential of social media platforms to enhance tourism growth in Edelweiss Wonokitri Village. By analyzing current social media trends and best practices, this study aims to develop a comprehensive social media strategy tailored to the unique characteristics of the village. The research will explore the effectiveness of various social media platforms in reaching target audiences, generating interest, and driving bookings. Furthermore, it will examine the role of user-generated content, influencer marketing, and paid advertising campaigns in promoting tourism in Edelweiss Wonokitri. The findings of this research will provide valuable insights for tourism stakeholders in Edelweiss Wonokitri to effectively leverage social media for sustainable tourism development and community empowerment.
From Stone to Cloth: Symbolic Interpretations of Kidal Temple Statues in Contemporary Batik Motifs Kusumawati, Yudhistya Ayu; Puspitasari, Feny
Jurnal Bahasa Rupa Vol. 9 No. 1 (2025): Jurnal Bahasa Rupa Desember 2025
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v9i1.1968

Abstract

Malang’s ancient temple statues embody deep symbolic meanings that reflect the region’s spiritual, historical, and cultural identity. However, in contemporary society, these artifacts often remain static relics with limited engagement from younger generations, creating a disconnect between cultural heritage and modern life. This research addresses the question of how the symbolic essence of temple statues can be preserved and reintroduced in forms relevant to today’s creative industries. The study aims to visually reconstruct and reinterpret the symbolic values of Kidal Temple statues into contemporary batik motifs, transforming them into living cultural expressions that can be worn, circulated, and appreciated in everyday contexts. The objectives are twofold: to develop batik designs that authentically represent the visual and symbolic richness of the statues, and to propose a model of cultural preservation through design innovation that bridges heritage and contemporary creative practices. The research adopts the design thinking method due to its iterative and human-centered approach, encompassing five stages: empathy, define, ideation, prototyping, and testing. Cultural insights are gathered through field observation and expert interviews, translated into visual elements, explored through motif development, and refined through feedback from artisans and users. The outcomes include a series of batik patterns that reinterpret Kidal Temple symbolism, contributing to heritage preservation, reinforcing local identity, and offering practical strategies for integrating cultural narratives into the creative economy.
ENHANCING BANYUMARO RIVER TUBING TOURISM WITH MERCHANDISE DESIGN Kusumawati, Yudhistya Ayu; Bhekti Setyo Wibowo; Frederik Masri Gasa; Hamzah Ramadhan
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.12738

Abstract

Tourism is an important aspect as part of the government's priority. This paper investigates the enhancement of Banyumaro River Tubing tourism through innovative merchandise design, aiming to improve the overall visitor experience while promoting local culture and environmental awareness. The study begins by analyzing the current state of tubing tourism along the Banyumaro River Tubing, identifying the existing challenges related to visitor engagement, local economic benefits, and ecological sustainability. By integrating merchandise that reflects the unique attributes of the Banyumaro River Tubing and surrounding communities, the research underscores the potential for merchandise to serve not only as souvenirs but also as educational tools that raise awareness about river conservation and promote the local culture. Furthermore, the study employs design thinking to gain insights from local stakeholders. Results indicate that well-designed merchandise can significantly enhance brand recognition and visitor satisfaction, leading to increased repeat visits and a stronger economic impact on the local community. The findings offer actionable recommendations for local entrepreneurs and tourism operators on effective merchandise design strategies that align with sustainable tourism practices. This research contributes to the growing body of literature on tourism enhancement through product innovation, highlighting the role of local merchandise in driving sustainable tourism development in riverine environments.
STRENGTHENING THE POTENTIAL AND PROMOTION OF WRINGINANOM TOURISM VILLAGE THROUGH DIGITAL BRANDING Kusumawati, Yudhistya Ayu; Kukuh Lukiyanto; Elizabeth Paskahlia Gunawan; Jeremiah Calvin; Lita Rachel Hoo
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.12739

Abstract

Tourism is an important aspect as part of the government's main focus. Based on the situation analysis, Malang Regency has the Bromo Tengger Semeru National Park Area (TNBTS) which is the top seven national tourist destinations. Wringinanom Tourism Village (DEWI ANOM) is in Malang Regency, East Java, and is the entrance to the Bromo Tengger Semeru tourist route via Malang which has several tourism potentials including education, culture and adventure. Apart from offering natural beauty and economic potential in the form of agricultural horticultural products, Wringinanom Village offers educational, cultural and adventure tourism for tourists. However, this tourist village area still needs to be developed optimally by the Village Government, including strengthening the potential and promoting tourist villages. In this case, Human Resource awareness plays a very important role in tourism promotion activities. So, the main problem raised in this community service activity is related to the marketing aspect. Community service with the Binus Bangun Desa scheme aims to increase HR capacity in Destination Management and Optimizing Digital-based Tourism Product Marketing in the tourism awareness group, Wringinanom Village. The activities that will be carried out in this community service program will implement digital branding including visual indentity as an effort to digitize and optimize the Wringinanom
Co-Authors Angkawijaya, Yongkie Arindiono, Rudi Yulio Bhekti Setyo Wibowo Christyanti, Michelle Gita Elizabeth Paskahlia Gunawan Elizabeth Paskahlia Gunawan Frederik Masri Gasa Gasa, Frederik Masri Gozali, Alya Hamzah Ramadhan Jeremiah Calvin Kukuh Lukiyanto Lasmy, Lasmy Liemantara, Nyssa Averina Lita Rachel Hoo Lukiyanto, Kukuh Mirana, Adonia Pranoto, Christoforus Justine puspitasari, feny Qurma, Alya Al Radhitanti, Asri Rafiqi, Hindam Basith Renanda, Daud Gezha Sari, Wina Permana Victor Adiluhung Abednego Widita, Anindya Yana, Erlyana Yongkie Angkawijaya