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Journal : Jurnal Ekonomi

PENGARUH SUBJECTIVE NORM DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP INTENTION TO COMMIT DIGITAL PIRACY Ruslim, Tommy Setiawan; Rahardjo, Mukti; Widjaya, Hannes
Jurnal Ekonomi Vol 22, No 3 (2017): November 2017
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v22i3.283

Abstract

In the era of computerization today, almost every company big and small usecomputers in running its business activities. Even not only within the scope of the company, both of the students, other businessmen are also many who use computers to help business activities. The high level of demand for the needs of the software to create a number of parties to create pirated software with a much cheaper price, so it is allegedly can make software makers experience losses of course. By doing a similar research as conducted by Yoon (2011), the authors conducted research on the intention to perform digital piracy in S1 Management Faculty of Economics Tarumanagara University. By using questionnaires, data is processed with PASW 18.00 software, there is also result of this research is subjective norm as independent variable (X1) and perceived behavioral control (X2) have significant influence to intention to commit digital piracy (Y).
Influencing Factors On BCA Mobile Customer Loyalty: Mediating Role Of Customer Satisfaction Gabriella Santoso; Ruslim, Tommy Setiawan
Jurnal Ekonomi Vol. 29 No. 1 (2024): March 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i1.1902

Abstract

Transactional activities have become embedded in humans' daily lives that innovation and renewal are needed to facilitate transaction activities and support business in the banking industry. In this digital era, advances in technology and information provide significant changes by providing convenience. E-banking is a strategic innovation considered effective in supporting banking sector. This study aimed to empirically examine the influence of reliability, privacy and security, and perceived value on BCA mobile customer loyalty in Jakarta, with customer satisfaction as a mediating variable. This research involved the sample of 321 respondents BCA mobile users in Jakarta using purposive sampling method. The collected data is analyzed using PLS-SEM method with SmartPLS 4 software. The findings indicate that reliability, privacy and security, and perceived value positively and significantly influence customer satisfaction and loyalty. Furthermore, customer satisfaction has a positive and significant influence on customer loyalty and also mediated the factors on customer loyalty.