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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Electronic and Electrical Power Application Jurnal Bisnis, Manajemen, dan Akuntansi JSITP Jurnal Pemberdayaan Ekonomi JAMU : Jurnal Abdi Masyarakat UMUS Prosiding Seminar Nasional Manajemen dan Ekonomi Research Horizon Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal Kanigara Journal of Society, Community and Business Development
Sarah Dien Hawa
Universitas Peradaban
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PELATIHAN PEMASARAN ONLINE PADA USAHA SANGKAR BURUNG ‘BERKAH SANGKAR' Ibnu Reza Anugrah; Sarah Dien Hawa; Gilang Utomo; Gagas Rizal Pribadi; Didi Yogi Prawiro
Kanigara Vol 3 No 2 (2023): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v3i2.7700

Abstract

The purpose of this service is to increase sales of bird cages andexpand marketing to businesses (Berkah Sangkar) by introducing them toonline marketing through social media which now makes the process easiersale.This Berkah Cage business is located in Kalisalak Hamlet, KarangbawangVillage, District Ajibarang, Banyumas Regency. The method used in this service is methodBINTEK (Technological Guidance) training and mentoring. Through the perpetrator's method Businesses can improvetheir sales process and increase revenue.
Increasing Purchasing Decisions for UMKM Tempe Chips in Banyumas District through User Interface, Social Media Marketing, Price, and Nutrition Labeling with Purchase Intention as a Mediating Variable Sarah Dien Hawa; Resa Frafela Rosmi; Angga Ari Prasetyo
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1364

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the economic drivers of society. More than 50% of Indonesian people rely on the wheels of economic rotation by becoming MSME actors This study aims to examine the influence between user interface; social media; price and nutrition labeling; purchase intention toward purchase decision. By using quantitative research methods, 97 tempeh chips MSME as a respondent 97 respondents were tested. Data analysis using PLS the result of the reseac   h are user interface, social media, price and nutrition labeling have  a positive effect on prchase intention and purchasing decision. This reseach also shows that purchasing decision becomes intervening variabel between user interface, social media, price and nutrition labeling have  a positive effect on prchase decision.
Pengaruh Transformasi Digital Terhadap Keberlanjutan Bisnis UMKM Batik Banyumas Melalui Kinerja Pemasaran Sebagai Variabel Mediasi Dien Hawa, Sarah; Cipta Raharja, Mahardika; Rianto, Sugeng
Jurnal Sistem Informasi dan Teknologi Peradaban Vol. 4 No. 1 (2023): Jurnal Sistem Informasi dan Teknologi Peradaban
Publisher : Prodi Sistem Informasi Universitas Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58436/jsitp.v4i1.1607

Abstract

Berdasarkan data dari dinas koperasi dan industri kabupaten Banyumas, 1.500 UKM batik yang tersebar di seluruh wilayah Banyumas namun jumlah tersebut mengalami penurunan menjadi sekitar 1.400 karena dampak pasca pandemi covid19. Penelitian ini bertujuan untuk menguji pengaruh transformasi digital terhadap kinerja pemasaran dan keberlanjutan bisnis. Penelitian ini juga menguji variabel kinerja pemasaran sebagai variabel mediasi antara transformasi digital dan keberlanjutan bisnis. Menggunakan 97 responden, hasilnya adalah transformasi digital dan kinerja pemasaran mempunyai pengaruh positif terhadap keberlanjutan bisnis dan kinerja pemasaran memediasi pengaruh transformasi digital dan keberlanjutan bisnis.Keyword: UMKM Batik, Transformasi Digital, Kinerja Pemasaran, Keberlanjutan Bisnis
Peningkatan Ekuitas Merek pada Produk Layanan Transaksi Digital m-BCA: Array Dien Hawa, Sarah; Syauqi, Achmad
Jurnal Sistem Informasi dan Teknologi Peradaban Vol. 3 No. 1 (2022): Jurnal Sistem Informasi dan Teknologi Peradaban
Publisher : Prodi Sistem Informasi Universitas Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.624 KB) | DOI: 10.58436/jsitp.v3i1.1234

Abstract

BCA is one of the banks authorized to issue m-BCA as a digitalize transactions. M-BCA has increased in its transaction and user. M-BCA alwayss be number one Top Brand Index as mobile banking kategory. This study is a survey research that aims to the effect of corporate image, customer sensory experience, brand trust, and perceived value to brand equity. The study was conducted at Indonesia. The sample in this research is 150 m-BCA users as respondents. Sampling technique used is method of accidental sampling method. Data collection techniques methods using questionnaires. The measurement scale uses a Likert scale 7. Data analysis used is analysis using multiple linear regression with the help of SPSS statistics 25. The results showed that: (1) Corporate image have a positive effect on brand equity; (2) customer sensory experience have a positive effect on brand equity; (3) brand trust have a positive effect on brand equity; (4) perceived value have a positive effect on brand equity.
Pengaruh Marketing Mix dan Brand Image Terhadap Keputusan Pembelian pada UMKM Kopi Robusta Kecamatan Salem Saputra, Sahrul; Hawa, Sarah Dien
Jurnal Sistem Informasi dan Teknologi Peradaban Vol. 6 No. 1 (2025): jurnal Sistem Informasi dan Teknologi Peradaban
Publisher : Prodi Sistem Informasi Universitas Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58436/jsitp.v6i1.2243

Abstract

Keputusan pembelian mencerminkan sejauh mana konsumen tertarik dan yakin terhadap suatu produk yang ditawarkan. Penelitian ini bertujuan untuk menganalisis pengaruh marketing mix dan brand image terhadap Keputusan pemebelian kopik Guwek. Latar belakang dari penelitian ini ialah adanya sebuah fenomena di mana terjadi penurunan penjualan pada UMKM kopi Guwek dalam rentang enam bulan terakhir. Studi ini dilakukan di wilayah Salem, Kabupaten Brebes dengan pendekatan kuantitatif. Adapun teknik pengambilan sampel menggunakan nonprobability sampling dengan jumlah responden sebanyak 100 orang. Pengumpulan data dilakukan melalui penyebaran kuisoner, dan analisis data menggunakan Partial Least Square Structural Equation Modeling (PLS-SEM) melalui program SmartPLS. Hasil penelitian menunjukkan bahwa variabel produk,harga dan tempat tidak berpengaruh positif terhadap keputusan pembelian. Sedangkan promosi dan brand image memiliki pengaruh positif. Hal ini menunjukkan bahwa konsumen lebih mempertimbangkan seberapa menarik promosi yang dilakukan dan bagaimana citra merek terbentuk. Implikasi praktis dari temuan ini adalah pentingnya merancang strategi promosi yang efektifan membangun brand image yang kuat agar dapat bersaing di pasar lokal
Pengaruh Destination Image, E-wom, Kualitas Pelayanan, Digital Marketing, dan Fasilitas Terhadap Keputusan Berkunjung Wisata Alam Sirah Pemali Sarah Dien Hawa; Anisa Naimah
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 12 No. 2 (2025): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v12i2.230

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh destination image, e-wom , kualitas pelayanan, digital marketing, dan fasilitas terhadap keputusan berkunjung wisatawan ke Wisata Alam Sirah Pemali. Latar belakang penelitian ini didasari oleh fenomena fluktuasi jumlah kunjungan yang berpotensi memengaruhi pendapatan wisata. Penelitian menggunakan pendekatan kuantitatif dengan metode survei dan penyebaran kuesioner kepada 270 responden. Teknik analisis data dilakukan dengan Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa destination image, e-wom, dan fasilitas berpengaruh terhadap keputusan berkunjung. Sementara itu, digital marketing dan kualitas pelayanan tidak berpengaruh terhadap keputusan berkunjung. Temuan ini memberikan rekomendasi agar pengelola wisata lebih memfokuskan strategi pengembangan pada penguatan citra destinasi, peningkatan ulasan positif, pelayanan yang optimal, dan penyediaan fasilitas yang mendukung kenyamanan pengunjung.
PENGARUH KUALITAS PRODUK, HARGA, DAYA TARIK IKLAN DAN CITRA MEREK PADA KEPUTUSAN PEMBELIAN PADA HONDA BEAT MOTORIZED VEHICLE Dien Hawa, Sarah; Rianto, Sugeng; Saumi Andrean Nofa, Muhammad
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 1 (2024): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i1.136

Abstract

Honda Beat Motorcycle is the most popular by most people, both young people and parents because of its stylish and simple design. This can be proven based on the results of the Top Brand Award survey which is ranked first in the Top Brand Index category as shown below. Consumers who have a positive perception of a brand, meaning that the brand has a strong impression compared to other brands. This study aims to determine the effect of Product Quality, Price, Advertising Attractiveness and Brand Image on Purchasing Decisions for Honda Beat Motorbikes. The data used in this study are primary data obtained through a questionnaire. This reseach using 97 sample who who have already used Honda beat. The analysis method used is multiple linear regression analysis. The results of the analysis show that Product Quality, Price, Advertising Attractiveness and Brand Image have a positive effect on Purchasing Decisions for Honda Beat Motorbikes.
PELATIHAN STRATEGI PEMASARAN BLUE OCEAN UMKM MELALUI DIFERENSIASI PRODUK DAN MESIN PRESS Hawa, Sarah Dien; Rosmi, Resa Frafela; Faustina, Ega; Ismail, Ismail; Yani, Tria Putri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35609

Abstract

Kelompok UMKM pengrajin tahu Sari Delai di desa Kalisari kecamatan Cilongok adalah salah satu kelompok umkm yang menjadi wadah bagi para pengrajin tahu di desa Kalisari. Kerajinan tahu di desa Kalisari menjadi tonggak perekonomian warga desa. Lebih dari 260 warga tercatat sebagai pengrajin tahu. Kerajinan tahu menjadi penyerap tenaga kerja tertinggi di desa Kalisari. Separuh lebih jumlah warga menggantungkan hidupnya pada kerajinan tahu. Kelompok Sari Delai telah menjadi wadah bagi 25 pengarajin tahu dalam menyelesaikan masalah dan wadah bersinergi dalam mengembangkan bisnisnya. Tim PKM Universitas Peradaban memberikan pelatihan Strategi Blue Ocean. Dampak yang dialami mitra setelah mendapatkan bantuan teknologi dan inovasi yaitu pertama, Peningkatan pada Produktivitas Perbandingan waktu dan tenaga yang dibutuhkan sebelum dan sesudah penerapan teknologi baru. Kedua, Peningkatan volume produksi tahu, jika sebelumnya hanya menggunakan tempayan tanah liat kadang tanah dari tanah liat terbawa tahu dan kualitas tahu tidak maksimal, dengan tempayan modern tahu menjadi bersih dari serpihan tanah liat dan kualitas meningkat. Ketiga Penggunaan mesin pres mampu menghemat waktu menyaring tahu dibandingkan dengan menggunakan kain biasa.
Increasing Purchasing Decisions for UMKM Tempe Chips in Banyumas District through User Interface, Social Media Marketing, Price, and Nutrition Labeling with Purchase Intention as a Mediating Variable Hawa, Sarah Dien; Resa Frafela Rosmi; Angga Ari Prasetyo
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1364

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the economic drivers of society. More than 50% of Indonesian people rely on the wheels of economic rotation by becoming MSME actors This study aims to examine the influence between user interface; social media; price and nutrition labeling; purchase intention toward purchase decision. By using quantitative research methods, 97 tempeh chips MSME as a respondent 97 respondents were tested. Data analysis using PLS the result of the reseac   h are user interface, social media, price and nutrition labeling have  a positive effect on prchase intention and purchasing decision. This reseach also shows that purchasing decision becomes intervening variabel between user interface, social media, price and nutrition labeling have  a positive effect on prchase decision.
Improving Performance of SMK 75 Dua Purwokerto Business Center Through Entrepreneurial Orientation SARAH DIEN HAWA; Achmad Syauqi; Angga Ari Prasetya; Mia Anjani
Journal of Society, Community and Business Development Vol. 2 No. 2 (2024): Oktober
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v2i2.195

Abstract

The decline in the number of SMK graduates who are absorbed in the world of work is a major problem in all SMKs. One of strategy to prepare graduates capability of entrepreneurship so that students and teachers are able to develop entrepreneurial interests as a place to practice business. The school business center is the main activity in the field of entrepreneurship as well as a place to develop competencies according to student majors. Some of the problems that occur are (1) Lack of interest in managing the business center causes business performance to be not optimal. (2) Sales are still very lacking. (3) Business profits and profits are not as expected. (4) Business center managers consisting of students and teachers have not been maximized in conducting business promotions. (5) Has not made the right marketing strategy to develop its business center. Keywords: Bussiness Center, Enterpreneurial orientation, Performance
Co-Authors Achmad Syauqi Agus Suroso Ahmad Syauqi Angga Ari Prasetya Angga Ari Prasetyo Angga Ari Prasetyo Anisa Naimah Anisatun Nur Solikhati Cintya Azmi Cipta Raharja, Mahardika Devia Febriyanti Dian Fibrianto Didi Yogi Prawiro Dinda Shafa Azzara Azzara Dwi Hesty Kristyaningrum Eri Rahmawati Farah Alifia Saputri Faustina, Ega Fuaida Nabyla Gagas Rizal Pribadi Gilang Utomo Haydar Za'im Akbar Ibnu Reza Anugrah Ismail Ismail Jati Maulana Maulana Metiya Fatikhatur Rizqiyah Mia Anjani Noor Prasetyono, Rizki Prayogi, Syaiful Ramadhan Wulan Yuniaris Resa Frafela Rosmi Resa Frafela Rosmi Ririn Setyorini Rizki Noor Prasetyono Rolisnawati Rolisnawati Rosmi, Resa Frafela Sandi Amaleo Saputra, Sahrul Saumi Andrean Nofa, Muhammad Septiana Novi Rahayu Sugeng Rianto winarto winarto Yani, Tria Putri